Magazines

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.

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Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.

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2017 Strategy Awards: It Ran for NABS

A parody magazine full of ads was created as a NABS fundraiser.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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The positive effect of giving back

Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.

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Bosch shows some swagger

With its “Nothing… like a Bosch” tagline, the brand heats up the home appliances category.

Strategy is 25: It’s cover contest time

To celebrate our Silver Jubilee, we’re asking agencies to ponder what’s in store for the next 25 years for the industry.

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Weetabix reintroduces itself

The brand launches its first national campaign in more than 30 years, positioning itself as an energy provider.

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Best Buy launches a magazine

The tech company will launch a six-times-a-year tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.

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Back page: Early engagement

Cundari gives its take on the next big thing in marketing.

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BMW gets personal in Maclean’s

The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.