Magazines

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Get Wasted! and reach youth

We all know teen boys don’t read. Thankfully, Wasted Youth, a new pub for 13-17s, gets this. Its catchy size (a bit bigger than a CD), and its tag – ‘the mag about music, skate, anime, art, games, whatever’ – plus its visual-heavy approach are bang on. And then there was the ‘FREE wasted music CD included’ in issue one.

News

Brilliant! winter getaway promotions

It’s March. Got the winter blahs yet? We’re betting you do, so we searched for promos and contests offering a chance to win vacations to balmy climates, or at least a place where you could actually enjoy the snow. Here are the most creative, clever and just plain brilliant getaway promos around.

News

Catch The Dose

Get a dose of this: CanWest will launch a new free mag geared at 18-34s on April 4. Called, you guessed it, Dose, 320,000 copies of the pub will be distributed each weekday in Calgary, Edmonton, Ottawa, Toronto and Vancouver at select retail and pub locations. Dose is CanWest’s entry in the free tab market where it joins the likes of Metro.

News

Tween boys aren’t into ads for tampons

When a tween boy opens a magazine and finds a tampon ad and tips on make-up, that’s it for this mag and that young buck.

News

Will shopping mags sell?

Do I detect an underlying tone of bitterness in Myrna Blyth’s new book, Spin Sisters?

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PMB re-weighting sets off high-income explosion

Buyers beware: Magazine readership jumps against $100,000-plus households may not be what they seem

News

Scandal tightens cash from the Hill

Radio stations play musical chairs, TV avails tighter, Sun adds new lifestyle sections

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Market Meter

A cross-country compendium of media-buying activity levels

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Best use of television: Winner

Agency/media operation

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Best use of magazine: Winner

Agency/media operation

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Best plan overall: Runner-up/Best use of multiple media: Winner

Agency/media operation

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Lung Association campaign hits hard: ‘Is this how I die?’

When chronic obstructive pulmonary disease (COPD) hits, it hits hard, and that is the message Gilbert + Davis Communications, of Toronto, has adopted in its new campaign for The Lung Association.

News

U.S. mag spill is down, but are Canadian titles prepared for a rebound?

With nations to build and Enron execs to harass, Americans haven’t had much time for light reading over the last few years and that’s been evident in their magazine ad spends.

News

Slow and steady

The last quarterly reports of 2003 are out and analysts are getting a grip on the year to come: Look for slow, steady media spend growth overall, with above average spurts in radio, magazine, O-O-H and Internet

News

Relationships can be deadly

Last year’s TV spots for Calgary-based HomeFront were deemed too graphic for viewing by the Television Bureau of Canada. Now the non-profit is giving advertising a second shot with some dramatic new print ads.