Magazines

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Canadian Geographic and Shell go on an energy diet

The magazine and petrol company launch an online contest that challenges families to reduce and reuse.

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Gateway opens on new-style mag ad

Hungry for innovation in magazine advertising? Then imagine getting your product mentioned in a branded content feature as a must-have ingredient for the perfect dinner party.

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Marketing to youth? Try a Dose or a Vice

When marketing to 18-34s, you need to speak their language. If you can’t, partner with someone who does. Fortunately, there are a couple of youth rags currently offering the chance to do just that.

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Get Wasted! and reach youth

We all know teen boys don’t read. Thankfully, Wasted Youth, a new pub for 13-17s, gets this. Its catchy size (a bit bigger than a CD), and its tag – ‘the mag about music, skate, anime, art, games, whatever’ – plus its visual-heavy approach are bang on. And then there was the ‘FREE wasted music CD included’ in issue one.

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Brilliant! winter getaway promotions

It’s March. Got the winter blahs yet? We’re betting you do, so we searched for promos and contests offering a chance to win vacations to balmy climates, or at least a place where you could actually enjoy the snow. Here are the most creative, clever and just plain brilliant getaway promos around.

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Catch The Dose

Get a dose of this: CanWest will launch a new free mag geared at 18-34s on April 4. Called, you guessed it, Dose, 320,000 copies of the pub will be distributed each weekday in Calgary, Edmonton, Ottawa, Toronto and Vancouver at select retail and pub locations. Dose is CanWest’s entry in the free tab market where it joins the likes of Metro.

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Tween boys aren’t into ads for tampons

When a tween boy opens a magazine and finds a tampon ad and tips on make-up, that’s it for this mag and that young buck.

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Will shopping mags sell?

Do I detect an underlying tone of bitterness in Myrna Blyth’s new book, Spin Sisters?

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PMB re-weighting sets off high-income explosion

Buyers beware: Magazine readership jumps against $100,000-plus households may not be what they seem

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Scandal tightens cash from the Hill

Radio stations play musical chairs, TV avails tighter, Sun adds new lifestyle sections

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Market Meter

A cross-country compendium of media-buying activity levels

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Best use of television: Winner

Agency/media operation

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Best use of magazine: Winner

Agency/media operation

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Best plan overall: Runner-up/Best use of multiple media: Winner

Agency/media operation

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Lung Association campaign hits hard: ‘Is this how I die?’

When chronic obstructive pulmonary disease (COPD) hits, it hits hard, and that is the message Gilbert + Davis Communications, of Toronto, has adopted in its new campaign for The Lung Association.