Magazines

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U.S. mag spill is down, but are Canadian titles prepared for a rebound?

With nations to build and Enron execs to harass, Americans haven’t had much time for light reading over the last few years and that’s been evident in their magazine ad spends.

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Slow and steady

The last quarterly reports of 2003 are out and analysts are getting a grip on the year to come: Look for slow, steady media spend growth overall, with above average spurts in radio, magazine, O-O-H and Internet

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Relationships can be deadly

Last year’s TV spots for Calgary-based HomeFront were deemed too graphic for viewing by the Television Bureau of Canada. Now the non-profit is giving advertising a second shot with some dramatic new print ads.

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Lessons from Elm Street

When a previously successful magazine aimed at a desirable demo kills the lights and calls it a day, it’s bound to raise some questions in the industry.

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Market Meter

Conventional broadcast TV

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Spend Trend

Spend Trend

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Canada’s cultural capital rocks on

With a population over one million and a media machine that operates in two languages, it’s a no-brainer that Montreal would rank as one of this country’s busiest marketplaces.

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Market Meter: Special edition: Outlook 2004

To mark the advent of a new year, this issue’s meter looks at activity for the next 12 months. In 2004, newspapers and conventional broadcasters can expect some battles from agencies and clients over what many consider to be outlandish rate hikes.

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‘A no-brainer for advertisers’

New shopping magazines tap emerging ‘acquisition mind-set’ to create a new vehicle for marketers

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Why threatening customers doesn’t work

I’d never thought National Lampoon was serious when they ran that famous cover showing a worried canine with a gun held to its head – the cover with the headline that read, ‘If you don’t buy this magazine, we’ll kill this dog.’

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No, long copy is not dead

There’s a nice branding touch on the new Ferrari 360 GT that makes it an even-more-ideal Christmas gift.

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Canada’s top 12 media companies

1. Bell Globemedia

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Market Meter

A cross-country compendium of media-buying activity levels

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‘So Rob, have you heard of Stu magazine?’

Doug Bennet, publisher of Masthead magazine, was on the phone and I was on shaky ground.
‘Hi Rob. How do you think advertisers will react to Stu Magazine?’

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Spend Trend

Spend Trend