Magazines

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Lessons from Elm Street

When a previously successful magazine aimed at a desirable demo kills the lights and calls it a day, it’s bound to raise some questions in the industry.

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Market Meter

Conventional broadcast TV

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Spend Trend

Spend Trend

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Canada’s cultural capital rocks on

With a population over one million and a media machine that operates in two languages, it’s a no-brainer that Montreal would rank as one of this country’s busiest marketplaces.

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Market Meter: Special edition: Outlook 2004

To mark the advent of a new year, this issue’s meter looks at activity for the next 12 months. In 2004, newspapers and conventional broadcasters can expect some battles from agencies and clients over what many consider to be outlandish rate hikes.

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‘A no-brainer for advertisers’

New shopping magazines tap emerging ‘acquisition mind-set’ to create a new vehicle for marketers

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Why threatening customers doesn’t work

I’d never thought National Lampoon was serious when they ran that famous cover showing a worried canine with a gun held to its head – the cover with the headline that read, ‘If you don’t buy this magazine, we’ll kill this dog.’

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No, long copy is not dead

There’s a nice branding touch on the new Ferrari 360 GT that makes it an even-more-ideal Christmas gift.

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Canada’s top 12 media companies

1. Bell Globemedia

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Market Meter

A cross-country compendium of media-buying activity levels

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‘So Rob, have you heard of Stu magazine?’

Doug Bennet, publisher of Masthead magazine, was on the phone and I was on shaky ground.
‘Hi Rob. How do you think advertisers will react to Stu Magazine?’

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Spend Trend

Spend Trend

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Volvo: Great bedtime reading for kids

You’re never too young. At least in the minds of the folks at Toronto-based Volvo Cars of Canada, which is launching a children’s book to dovetail with the company’s new national advertising campaign.

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Shell continues sustainable PR

Call it sustainable public relations. Shell Canada is busy polishing its corporate image with the launch of a new national campaign – the second stage in a corporate branding blitz.

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Ken Alexander, publisher, The Walrus

Who’d have thought that the lumpy walrus could whip up so much buzz?