Magazines

News

Shell continues sustainable PR

Call it sustainable public relations. Shell Canada is busy polishing its corporate image with the launch of a new national campaign – the second stage in a corporate branding blitz.

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Ken Alexander, publisher, The Walrus

Who’d have thought that the lumpy walrus could whip up so much buzz?

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Market Meter

Conventional broadcast TV

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Exposed

Ceri Marsh, editor-in-chief, Fashion magazine

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New quarterly targets professional Asian Canadian women

This month will see the debut issue of Jasmine magazine, a Toronto-based independent quarterly designed with the Asian-Canadian professional woman in mind. The magazine will be available at Chapters and Indigo bookstores in Toronto, Vancouver, Montreal, Calgary and Edmonton – all centres with major Asian populations.

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The more you tell, the more you sell

People magazine offers peek into middle American tastes in ads

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Scarlett: Editorial content needs work, say buyers

The first issue of Scarlett magazine shows promise, say buyers, but the spring entry needs to fine-tune and diversify its editorial content if it wants to succeed in the long term.

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Market Meter

A cross-country compendium of media buying activity levels

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Zines: ‘astoundingly untapped’

Marketers can reach an elusive target through print’s cutting edge

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This ad is ‘kind of a miracle’

Never apologize. Never explain. Advice taken by virtually every copywriter in history. But a recent New Yorker ad by would you believe General Motors, contains what can only be interpreted as an apology. It bears examination.

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Making news profitable

Toronto Life e-mail newsletter uses CRM techniques to pump revenues 12%

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Pipe Organ Hits: inspiring if you’re Keen

Agency creatives can add coveted titles like Honky Tonk Hits to their record album collections as part of a new direct-mail and print campaign for Toronto-based production house Keen Music, Voice and Sound Design.

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TIME Canada consolidates brands, brings sales in-house

Toronto-based TIME Canada may have 60 solid years behind it, but that hasn’t stopped the publishing company from making changes.

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Strut adds to mag explosion

Montreal-based pub courts 18-to-30 fashionistas

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Oppressive sameness plagues car advertising

If most cars (at least within the two or three main categories) are virtually the identical car with a different nameplate, it also appears that car advertising, as found in one, single copy of National Post Business Magazine (April) is now identical.