Media

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The $3-billion question

Will the 30-second spot as we know it survive the inevitable adoption of PVR technology – or is it already in the early stages of its demise?

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They put ads where?

Workspace Ozzfest
‘I’m the f&*%ing Prince of Darkness!’ Who wouldn’t want their computer to greet them like that?

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Digital update

After a year and a half on the airwaves, all of the digitals are still operating, but penetration is still below forecast, audiences are still small, and a recent CRTC report confirms that the channels are still bleeding money.

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Retail surge helps offset tech industry bust

The high-tech boom that crowned Ottawa ‘Silicon Valley North’ has come and gone, but media options in the nation’s capital persist.

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Here we go again

Five years ago everyone predicted the tier IIIs would die on the vine. They didn’t and Alliance Atlantis exec Brad Alles says the new diginets won’t either

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What do marketers really think about media?

Media management companies are pretty self-satisfied these days. After years of being an afterthought, media is finally being recognized as a valuable part of the advertising process, often taking the lead with strategic approaches such as product placement, tailored content and integrated convergence campaigns. But are these just isolated programs or do media execs really have something to crow about?

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The amateurs among us

There seems to be so many more media experts around these days! Perhaps aliens are capturing humans, injecting them with some degree of media knowledge and reintroducing them amongst us – a kind of media version of Invasion of the Body Snatchers. Must find a way to uncover the media amateurs. Must find a way.

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Showing a little restraint

With February sweeps hitting small screens this month and a summer of blockbuster screeners lurking just around the corner, something else might be coming right along with them – more product placements popping up in our entertainment options.

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The techno-toothpaste that’s never going back in

If you weren’t among the fortunate people who received a Personal Video Recorder over the holidays, then prime time at your house is likely still that time of day when networks schedule ‘hit’ TV programming to keep you pinned to the sofa until your eyelids finally lose their battle with gravity.

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Playing musical formats

Canadian radio is going hyper-niche as more and more stations flood the marketplace, resulting in a rash of new formats and headaches for the big radio owners.

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Whither Careers?

It’s been almost two years since the equivalent of Black Monday hit Careers at Canada’s major dailies, and the shock waves are still reverberating in publishers’ offices across the country.

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A new radio player emerges

CanWest Global Communications of Winnipeg is expanding its Canadian media empire to include a network of radio stations.

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Getting TV into newspaper

Without a doubt, Microsoft’s Tablet PC is a revolutionary new product. It’s the first laptop that allows users to scribble or draw onto a screen and then reformat the results into text, file them for future reference, or even e-mail them.

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Vancouver’s JACK jumps out of the box

Toronto-based Rogers Broadcasting seems to have successfully stopped the downward spiral of CKKS-FM in Vancouver with a format change that is getting thumbs up from media buyers in the market.

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Combase gears up for Phase Two

Buoyed by a pre-Christmas flurry of large newspaper chains signing on, the second phase of the ComBase (Community Newspapers Database) study is now in the field with more than 300 community newspapers participating.