Media

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Canadian Red Cross barters on Bunz

The organization taps the trading platform to connect with millennials about emergency preparedness.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Why are these guide dogs surfing online?

AMI uses cheeky doc-style spots to show why websites need to be more accessible.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.

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Quebec Toyota Dealers lets viewers ‘skip dad’

The association is the latest brand to put a fun spin on pre-roll ads to target millennials.

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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Shopify creates a VR design studio

The e-commerce company creates an interactive experience with the HTC VIve to show the tech’s possibilities.

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Check it out: eOne’s ‘wicked walk’

The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Up to the Minute: Epica announces Olympic category

Plus: New Quebec Tourism VP of marketing, McMillan hires client service lead and more news you may have missed.