Kraft Heinz returns to TSN with Project Play
Marketing director Joanna Milroy on the media partnership’s second edition.
Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.
Up to the Minute: Citizen grows in Vancouver
Plus: Dentsu wins Quebec Poultry Farmers account, the final One Show finalists and more news you missed.
Up to the Minute: Zulu adds six
Plus: Critical Mass names a new GM in Toronto, an AOR win for Taxi and more news you may have missed.
Cannes Contenders 2016: Mighty good media
From coffee to cars, see which creative campaigns used media to their advantage (maybe enough to pick up a Lion or two).
Environics Analytics makes another acquisition
The marketing firm picks up Boire Filler Group to boost its data management offering.
Up to the Minute: Dentsu Aegis ups its data game
Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.
Up to the Minute: Taxi wins Fido
Plus: TD names new marketing director in Quebec and more news you might have missed.
Up to the Minute: Montreal’s Cartier grows by three
Plus: Energi names CCO, BICOM named Vans’ PR AOR and more news you might have missed.
Up to the Minute: Porsche gets new marketing director
Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.
CASSIES Silver: Bell’s ‘Talk’ gets louder
The telecom and broadcast provider maintained its connection with consumers on mental health.
CASSIES Silver: LaPresse+ provides a new perspective
The newspaper finds success with its app by building on rituals and familiarity.
Up to the Minute: K-72 hires new leadership
Plus: Publicis announces 2015 results, Gary Watson joins 6 Degrees, and more news you might have missed.