Media

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.

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Up to the Minute: Montreal’s Cartier grows by three

Plus: Energi names CCO, BICOM named Vans’ PR AOR and more news you might have missed.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

Bell

CASSIES Silver: Bell’s ‘Talk’ gets louder

The telecom and broadcast provider maintained its connection with consumers on mental health.

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CASSIES Silver: LaPresse+ provides a new perspective

The newspaper finds success with its app by building on rituals and familiarity.

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Up to the Minute: K-72 hires new leadership

Plus: Publicis announces 2015 results, Gary Watson joins 6 Degrees, and more news you might have missed.

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Boomers by the numbers

A closer look at the quarter of the population with major purchasing power.

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Up to the Minute: Klick Health makes three senior hires

Plus: 180LA picks up two Canadian ex-pats and more news you might have missed.

PM

Princess Margaret Cancer Foundation ups its game

The charity teams up with a video game to reach a new generation of potential donors.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

Earth

When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

Google

Why personal screens mean more engagement

A new Google Canada biometric study breaks down how viewers engage with different devices.

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How boomers are consuming media

A new study breaks down the habits of the Canadian demo that’s full of spending power.

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Up to the Minute: Fido gets a new VP of brand

Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.