Media

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

New Amsterdam - Season: Pilot

Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

Buyers

Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Up to the Minute: Adviso wins Nautilus Plus

Plus, FleishmanHillard HighRoad makes several promotions in Montreal and Tink picks up Bicycles Quilicot business.

Via

Cannes 2018: Canada’s win count up three Media Lions

Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.

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Up to the Minute: Republic wins Insurance for Children

Plus, Punch Canada makes several hires, and The Colony Project gives The Common Good a female focus.

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

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Up to the Minute: Tank wins Loto-Quebec mandate

Plus, Bell rebrands its specialty channels and InMotion hires four in response to new business.

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Up to the Minute: Fish Out of Water named AOR for Flowr

Plus, Archipel hires a new CD and Ogilvy wins Managem.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

Deep Relevance

Toronto’s new joint creative and media agency

Deep Relevance’s co-founders say they are addressing a need for greater integration between two sides of the business.

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IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

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Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.