Mobile

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Successful ‘Play a Coke’ enjoys second summer launch

The Spotify partnership returns after making market share gains in 2016.

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Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

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Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

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Four lessons from mobile content creators (column)

From Nike to “Dam Daniel,” Pound & Grain ACD Scott Lew breaks down what marketers can learn.

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The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.

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Check it out: Creaky door? There’s an app for that

WD-40 creates a motion-activated service to help with the lack of spooky noises this Halloween.

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Do you have digital game?

Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Why walk when you can hop?

Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.

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Starbucks expands mobile ordering across Canada

The coffee co expands the service, just weeks after announcing a controversial change to its rewards program.

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CASSIES Silver: Doritos holds out for ketchup

How far would you go for a bag of chips?

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Subway expands Wi-Fi loyalty program

After a successful pilot, the QSR is rolling out its mobile coupon delivery to 600 locations.

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Princess Margaret Cancer Foundation ups its game

The charity teams up with a video game to reach a new generation of potential donors.

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Rethinking brand utility

Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.