Mobile
Clienteling: the fast shopper in a slow store
Mobile / Shopper MarketingGary Schwartz, president and CEO of Impact Mobile, says stores should get mobile to woo customers in-store or risk losing them to the cloud.
iSign proximity advertising heads to Mac’s
Mobile / Shopper MarketingThe system will be Canada’s largest mobile advertising network, says iSign president Alex Romanov.
Bell gets chattier
MobileThe company has expanded its “Let’s Talk” campaign with an increased online presence.
Google exec on the “how” of going mobile
MobileJesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.
One-click commerce: the mall-buster
Mobile / Shopper MarketingGary Schwartz of Impact Mobile and author of “The Impulse Economy” shares his thoughts about how mobile devices are changing shopping.
Mobilizing mobile
MobileAngela Scardillo, Best Buy’s VP of marketing and communications, explains why 2011 was the year the brand upped its game in mobile.
Ford and Canon get interactive with Cineplex
Mobile / Out-of-homeThe pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.
Nokia plays anywhere
MobileNokia Argentina and Wunderman Buenos Aires give mobile users the chance to play Angry Birds and Fruit Ninjas on any website in this global execution.
Mobile deal-making heats up
Mobile / Shopper MarketingBrands like Bombardier are testing new geo-targeted deal aggregators, as more options and models launch in Canada.
Next Big Thing
Digital / MobileFrom talking to your TV to paying with your phone, Strategy unveils what everyone is (or should be) talking about.
