Mobile

Sandy

Getting usefulness right

Pound & Grain’s Sandy Fleischer and Michelle Knight on how the marketing world can benefit from startups’ emphasis on utility.

Metro

Metro launches Apple Watch app

The grocery retailer has jumped on the tech accessory as part of its overall personalization play.

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Why no love for Canada in Mobile?

Canadian juror Steve Savic on Canada’s shutout in the category at Cannes, and advice for next year.

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Mobile use by the numbers

More men than moms shop online, while the major social apps aren’t growing with millennials.

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Check it out: Craiglist for hipsters?

Photo-based app Depop lets you buy and sell to friends.

"Who wants to play video games?"

Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.

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Trend to watch: Next-gen TV shopping

As image recognition capabilities take off, what’s next for retail?

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ZenBanx gets real

The former ING Direct CEO’s new banking app launches with a campaign centred on freedom.

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Infographic: More moms on mobile

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.

Uber

Check it out: Uber cute puppies

The app has partnered with Three Million Dogs to bring puppies to the masses on National Adopt-A-Shelter-Pet Day.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Targeting healthcare

A new Ontario campaign is using location-based ads to raise awareness about violence against healthcare workers.

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Don’t boil the ocean with mobile

Starting small with mobile marketing for retail can still have a big impact, says Pound & Grain’s Sandy Fleischer.

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M-commerce’s day is coming: report

A new survey from PayPal and Ipsos shows the growth in mobile shopping will eclipse online shopping as a whole by 2016.