Non-profit

SickKids-this-is-why

SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

guns-cdpg

Doctors use Canadian icons as target practice in PSA

An advocacy group of frontline medical staff aims to show that a ban on semi-automatic weapons isn’t just an American issue.

design-desk-eyewear-313690

We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

househippo

MediaSmarts brings back the ‘House Hippos’

The non-profit relaunches a much-loved PSA as part of a campaign to educate children about online disinformation.

cira

CIRA brands people without ‘.ca’ websites as traitors

The organization’s first TV campaign leans on national pride to steer business owners away from “.com” websites.

hunger

Tech in Action: Using AI to defy biases

To bring food insecurity closer to home, Feeding America turned 1,000 images into a photo of one person.

UNICEF Canada-UNICEF Canada reclaims Halloween with initiative t

UNICEF Canada creates a digital Halloween donation box

The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.

rickhansenfoundation

Rick Hansen Foundation’s message goes everywhere

A new TV spot adds more reach to a year-long campaign to get Canadians to be more aware of accessibility.

BBB-s-image

Big Brothers Big Sisters gets bigger together in rebrand

The youth mentoring non-profit is looking to modernize its image and engage with a new generation of donors.

Sick-kids-vanvleet

SickKids and Airbnb let you book an ICU

The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.

Pathways to Education

Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).

OutsideThinkers_3

Outside Thinkers says sorry on behalf of Canada

A fake government ministry apologizes to the world for the country’s failure to meet its environmental obligations.

canadian-cancer

CIBC Run for the Cure keeps its ‘promise’

This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.

RR_University_2

Things are looking ‘Up’ for Royal Roads University

The Victoria-based school aims to drive awareness with students who are balancing education goals with work and family.

RPSM

Regent Park School of Music turns royalties into donations

A sustainable fundraising program results in a sample of its students’ music being used on Taylor Swift’s new album.