Non-profit

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Rethink Breast Cancer is game for the ‘Booby Bowl’

The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.

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ParticipAction shifts its approach to making life better

The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.

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Non-profit shows consent should be standard, not celebrated

Fondation Jasmin Roy Sophie Desmaris aims to show youth that they shouldn’t need praise to do the right thing.

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Breast Cancer Society builds on its multicultural outreach

The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.

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What would the world look like without the YMCA?

A campaign from the organization’s Toronto chapter aims to show what it offers beyond fitness and community centres.

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Why the Lung Association, Heart & Stroke peddled nicotine ice cream

The health orgs collaborated to get parents thinking about the risks of vaping for youth.

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McGill has it “made” in new brand platform

The Montreal university celebrates 200 years with branding meant to appeal to both prospective students and alumni donors.

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McDonald’s delivers holiday traditions to RMHC

The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.

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Amazon Rainforest Conservancy hopes to burn images into our memories

The non-profit recreates Yule log fireplace channel with real forest fire footage.

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Garde-Manger Pour Tous makes a half-empty advent calendar

The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.

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Vancouver Aquarium shows itself as a holiday destination

The aquarium takes a new approach to attracting families during what might otherwise be considered the off-season.

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Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

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Calgary non-profit uses fake ads to show lack of representation of disabilities

Calgary Society for Persons with Disabilities is asking the media to be more inclusive.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Princess Margaret Cancer Foundation offers a different Black Friday deal

The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”