Non-profit

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

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Check it out: Don’t pass your drugs on to your kids

Drug Free Kids encourages parents to take steps to ensure prescriptions stay out of the reach of teens.

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Pulling back the curtains on domestic violence

The Assaulted Women’s Helpline drives awareness for an issue that’s usually outside of the public eye.

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CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.

SickKids

SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

TTC

TTC drives safety home

Toronto’s public transit agency takes on harassment with a new app and ad campaign.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

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Terry Fox Foundation focuses on the little things

The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.

NABS

NABS’ new direction

The organization’s executive director Jay Bertram on its new strategy and updated look.

DansLaRue

Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

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Check it out: Litter, in harsh relief

WWF Canada and the Vancouver Aquarium put garbage into stark scenarios.

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When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.

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Why YWCA targeted music videos with content warnings

Six-second pre-roll ads aimed to get young viewers thinking more critically about objectification.

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Daily Bread brings out Santa for the summer

Saint Nick delivers a surprising but sobering message for the food bank.