Non-profit

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

CysticFibrosis

Cystic Fibrosis Canada asks the tough questions

The non-profit helps viewers understand how difficult common questions become for people with the disease.

AirDrop HERO2

YWCA sends sexts to strangers

The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.

HealingHouse

Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

Jumpstart

Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

RightToPlay3

Right to Play unveils first mass donor campaign

The non-profit worked with BBDO Toronto on three spots demonstrating how it helps empower children around the world.

bcsnowball

BC Children’s Hospital finds joy in a snowball

The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.

bullet

The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.

CDSS-Endangered

CDSS takes awareness fight international

The Canadian Down Syndrome Society is petitioning the IUCN to have people with Down syndrome listed as “endangered.”

Charities

The state of not-for-profit marketing

Experts weigh in on how marketers can curb industry-wide declines in charitable giving.

Swab3

Swab the World aims to diversify stem cell donations

Three agencies collaborated on a campaign to launch a new organization founded by industry vet Mai Duong.

tsa1cropped

ParticipAction wants you to poop and have sex better

The non-profit’s latest campaign turns the focus to adults and getting them active for reasons beyond weight loss.

Digital poppy

Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”