Non-profit

16andunder

An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

Copied from Media in Canada - camh

CAMH names Zulu Alpha Kilo agency of record

A November agency review concludes with a renewed anti-stigma mandate.

furiouspete

Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

Jay

Jay Bertram joins NABS

The former TBWA president is the organization’s new executive director.

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Check it out: Don’t drive high. Don’t eat this stuff.

A strange menu rails against driving high as Canada contemplates legalizing weed.

PlanCrop

Plan gives child marriage the finger

Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.

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Fuse wins Diabetes Canada business

The Toronto shop has been named activation agency for the recently rebranded organization.

TamTam

Grey, Brad and Tam-Tam\TBWA make The Good Report

Check out the charitable campaigns called out by ACT and The Gunn Report.

SickKids1

SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

Cineplex2

Check it out: Protecting from a noxious killer

“The Silent Killer” PSA strikes back at carbon monoxide.

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

NCFD

Reel Canada draws support for homegrown films

How the organization is using national pop-ups and celebrity-fuelled creative to boost support for a flagship event.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.