Non-profit

Birdie

Check it out: FLAP promotes bird safety with exploding ‘birdies’

The non-profit uses badminton to show the danger birds face in a less graphic way.

PowerPoint Presentation

NABS stokes some friendly competition

The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.

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Time is of the essence for Heart & Stroke

The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.

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Children of the Street shows the signs of toxic masculinity

The non-profit continues its mission to end sexual violence by educating young men on one of its root causes.

TorontoOuest

Get Real’s code for inclusivity

The non-profit launched a campaign in a Toronto high school that uses a QR code to educate students around LGBT issues.

practicekids

Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

eastoftherockies

Tech in Action: NFB uses AR to connect with students

A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.

clitme

Check it out: Focusing on a different genital

The “Clit-Me” project from NFB and UQAM aims to educate people about a less talked about body part.

Fondation

Check it out: A non-profit tells a super villain story

The Jasmin Roy Sophie Desmarais Foundation’s campaign encourages civility through classic comic book tropes.

Canadian Museum of History

Cartier wins pair of museum clients

The Montreal agency will handle all marketing for the Canadian War Museum and the Canadian Museum of History.

WhiteRibbon

White Ribbon explores the roots of toxic masculinity

Launched on national anti-bullying day, the organization’s new campaign draws attention to the negative socialization of boys.

B Lab-Main

B Lab wants Canadians to ‘vote’ for B Corporations

The non-profit’s first national awareness campaign attempts to show how easy it is to support values-driven organizations.

violachair

Check it out: Taking a seat for Viola Desmond

The Canadian Museum for Human Rights highlights the importance of remembering past fights for civil rights.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.

participaction

ParticipAction launches a data-driven mobile app

The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.