Non-profit

Echo, Bookshelf

Cannes 2018: Alexa, can you change the world?

Quiver’s Graham Budd reports from a hackathon that showed how creatively doing good can pay off with voice assistants.

habitat

Tribal wins Habitat for Humanity

The digital agency will help consolidate and modernize the non-profit’s online properties.

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Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

Blood Donations

Grey named AOR for Canadian Blood Services

As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.

unicef2

UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

imaginary

Tech in Action: AR brings imaginary friends to life

A new app supports kids undergoing cancer treatment and is an extension of the Pediatric Brain Tumor Foundation’s video campaign.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

CIO-Insects

Check it out: A gross game of ‘would you rather’

A campaign for the Quebec Student Sport Federation suggests teenagers would be better off eating insects than smoking.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

Trump

IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

Rethink

A flag to stop LGBT violence in its tracks

Montreal’s Fondation Emergence created an installation to show how working together is the best way to support LGBT communities around the world.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

bgcc

Boys and Girls Clubs of Canada is all smiles

A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.