Non-profit

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

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How to keep Toronto honest

A farewell party for Honest Ed’s sends a message about the Centre for Social Innovation’s mission of keeping the city inclusive.

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.

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Nova Scotia’s Discovery Centre piques curiosity

The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Union named digital AOR for CPA Ontario

The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.

People

Check it out: People for Good’s cozy new garment

“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.

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Bringing Christmas to SickKids

The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.

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Ronald McDonald House has your number

Family connection is at the heart of the charity’s social giving campaign.