Non-profit » strategy

Non-profit

TheUnfunBalloon_balloon_image

Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

ST-LizAttfield-091-Retouched-Small-1

Stephen Thomas adds new division

Liz Attfield will lead strategic services at the agency, with the goal of offering more integrated fundraising programs.

SPCA-featured

Check it Out: SPCA Montreal toys with the word ‘animal’

An OOH campaign deconstructs the word to give it new meaning in French.

turtlegreenpeacecrop

Campaign shows how plastic sucks life from oceans

As QSRs roll out straw bans, Greenpeace launches a series of ads to get people to think about “throwaway plastic.”

GirlGuides1

Girl Guides focuses on giving youth a choice

A new digital campaign capitalizes on the youth organization’s role of being a “catalyst for girls.”

Featured-poster

Check it Out: ‘Could this poster be your next tampon?’

In support of Toronto charity The Period Purse, Doug&Partners launched a campaign asking uncomfortable questions.

Echo, Bookshelf

Cannes 2018: Alexa, can you change the world?

Quiver’s Graham Budd reports from a hackathon that showed how creatively doing good can pay off with voice assistants.

habitat

Tribal wins Habitat for Humanity

The digital agency will help consolidate and modernize the non-profit’s online properties.

image001

Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

Blood Donations

Grey named AOR for Canadian Blood Services

As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.

unicef2

UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

imaginary

Tech in Action: AR brings imaginary friends to life

A new app supports kids undergoing cancer treatment and is an extension of the Pediatric Brain Tumor Foundation’s video campaign.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

CIO-Insects

Check it out: A gross game of ‘would you rather’

A campaign for the Quebec Student Sport Federation suggests teenagers would be better off eating insects than smoking.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.