Non-profit

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Union named digital AOR for CPA Ontario

The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.

People

Check it out: People for Good’s cozy new garment

“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.

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Bringing Christmas to SickKids

The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.

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Ronald McDonald House has your number

Family connection is at the heart of the charity’s social giving campaign.

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Cystic Fibrosis Canada picks its moment

The organization’s first fully-integrated campaign uses real stories to show the impact of the rare disease.

giftsofhope

Plan Canada refreshes Gifts of Hope

The non-profit positions its annual giving campaign as the perfect gift for the hard-to-shop-for person on your list.

cbs

Canadian Blood Services goes for the heart

A holiday campaign aims to get the organization on the same emotional level as other brands during this time of year.

TrueSport

True Sport asks parents to focus on fun

A new campaign sheds light on how lectures after sports practice could do more harm than good.

BC hospiotal

BC Children’s Hospital waxes poetic

A new holiday campaign implores Canadians to donate to help the children nestled all snug in their hospital beds.

H&S

Heart & Stroke’s big change

The first major brand refresh in over 60 years debuts alongside a new creative campaign.

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Salvation Army’s story behind the holiday card

The charity uses 360-images on Facebook to show what’s often really going on behind the lens.

SickKids

SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.