Non-profit

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

NCFD

Reel Canada draws support for homegrown films

How the organization is using national pop-ups and celebrity-fuelled creative to boost support for a flagship event.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Erasing Alzheimer’s from the scene

How one B.C. organization is literally putting money to work to eliminate the impact of the disease.

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Cossette Health wins Canadian Ophthalmological Society

Sister agency The Colony Project has also been named an AOR for the organization.

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

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How to keep Toronto honest

A farewell party for Honest Ed’s sends a message about the Centre for Social Innovation’s mission of keeping the city inclusive.

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.

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Nova Scotia’s Discovery Centre piques curiosity

The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.