Non-profit
Salvation Army hijacks out-of-office emails
The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.
Cystic Fibrosis Canada asks the tough questions
The non-profit helps viewers understand how difficult common questions become for people with the disease.
YWCA sends sexts to strangers
The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.
Casey House launches spa to relax (unwarranted) fear of HIV
The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.
Jumpstart turns to experience-led approach for Giving Tuesday
Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.
Right to Play unveils first mass donor campaign
The non-profit worked with BBDO Toronto on three spots demonstrating how it helps empower children around the world.
BC Children’s Hospital finds joy in a snowball
The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.
The Coalition for Gun Control looks to pull the trigger for change
The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.
CDSS takes awareness fight international
The Canadian Down Syndrome Society is petitioning the IUCN to have people with Down syndrome listed as “endangered.”
The state of not-for-profit marketing
Experts weigh in on how marketers can curb industry-wide declines in charitable giving.
Swab the World aims to diversify stem cell donations
Three agencies collaborated on a campaign to launch a new organization founded by industry vet Mai Duong.
ParticipAction wants you to poop and have sex better
The non-profit’s latest campaign turns the focus to adults and getting them active for reasons beyond weight loss.
Canada’s Remembrance Day poppy goes digital
The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.
Interval House sets up a booth at a wedding show
The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.
SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”
