Non-profit

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

unionsyeah

What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.

goodvirus

Tech in Action: A computer virus for good

A Spanish non-profit purposely infected students’ devices to raise awareness for a largely unknown language disorder.

MES RoundTable 1

Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

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Check it out: Take out the trash with WWF Canada

The non-profit uses garbage bearing animal mascots to get Canadians to clean up their shorelines.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

awhlfilter

Assaulted Women’s Helpline drops the filter

The non-profit turns its efforts to fight domestic violence towards a younger demographic.

Triullium

Canada, a nation of donors

The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.

DP Home

PFLAG uses data to keep travelers safe

A new global platform reimagines the Pride flag as an online data tool to keeps LGBT people informed while abroad.

kingjay

Children’s Wish Foundation dials up the intensity

An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.

Climate Change

Ontario’s lighthearted approach to climate change

A new campaign for the Green Ontario Fund suggests saving the planet may shrink more than your carbon footprint.

Junos

The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.