Non-profit
Canadian Journalists for Free Expression paint an unsettling picture
Newspaper / Non-profitThe organization enlisted Juniper Park to create a print campaign that sends a distressing message to students.
AToMiC: Concerned Children’s Advertisers motivate inactive youth
Digital / Innovation / Non-profitThe non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.
Drawing the line on sexual violence
Non-profitA bilingual campaign by Public Inc. aims to spark debate over what is and isn’t considered sexual violence.
CAN Fund wants Gold for Gold
Non-profitBBDO and the Canadian Athletes Now (CAN) Fund are soliciting unwanted jewellery to raise money and awareness for Olympic-bound athletes.
Big Sisters gets right to the point
Non-profitThe non-profit has launched a campaign with ads that air for a few seconds to illustrate the small amount of time required to be a volunteer.
WWF wants you on the team
Non-profit / Screening RoomThe environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
Canadian Lung Association coughs up a unique campaign
Non-profitDeparting from its conventional ways, the organization has appointed a phlegm spokesperson to educate Canadians about coughs.
WWF rallies grannies to help fight climate change
Non-profitThe organization’s second National Sweater Day has grandmothers calling in to remind people to put on a sweater and turn down the heat.
Quebec Food Banks’ uncanny report
Non-profit / QuebecThe organization puts its first annual report in the can (literally) with help from Lg2boutique.
The Canadian Cancer Society stops the backslide
Non-profitThe organization target 19- to 29-year-old smokers with the launch of its digital “Break it Off” campaign.
