Non-profit

RedCross

Red Cross offers new perspective on summer safety

The organization gets its message across through the eyes of a child.

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Ad Standards rebrands, but its mission stays the same

Truth and accuracy are front and centre in a new campaign communicating its rebrand.

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St. John Ambulance shows consequences of cliff jumping

A 360-degree video of a cliff jump takes a realistic turn for the viewer.

Brain

A colourful take on brain health

The Telus Health Brain Project puts together (and takes apart) art to raise consideration and funds.

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

SABus

The Salvation Army’s hidden poverty tour

Tourists get an unexpected view of how the issue can go unseen in Canada.

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PFLAG debuts new branding

Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.

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Drugs Free Kids navigates tricky conversations

A new brochure and PSA campaign aims to equip parents to talk with their kids about cannabis.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.

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Human rights ad hits the streets, changes policy

Canadian Journalists for Free Expression and the National Council of Canadian Muslims’ OOH ad changes language guidelines.

participaction

ParticipAction helps kids build their ‘best day’

A new online tool shows youth if their ideal activities are as healthy as they could be.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Naked mole rats help fight ‘sextortion’

Canadian Centre for Child Protection uses a silly looking animal to make teen boys aware of an increasingly serious issue.

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Canadian Blood Services debuts a chatbot

The organization finds a new way to get info about the importance of blood donation out to a younger audience.

SickKids

How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.