Non-profit

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Vancouver Aquarium shows itself as a holiday destination

The aquarium takes a new approach to attracting families during what might otherwise be considered the off-season.

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Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

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Calgary non-profit uses fake ads to show lack of representation of disabilities

Calgary Society for Persons with Disabilities is asking the media to be more inclusive.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Princess Margaret Cancer Foundation offers a different Black Friday deal

The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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Why WWF Canada is talking about the deadly impact of fake flowers

The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.

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Battered Women’s Support Services represents those who stay silent

The organization’s poster campaign reminds passersby of a single startling statistic.

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NABS takes over the stage at ADCC

A stunt at last week’s award show draws attention to the mental health challenges advertisers silently struggle with.

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Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

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Canadian Women’s Foundation puts in the work for gender equality

The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.

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Royal Canadian Legion brings Remembrance Day message to gamers

The veterans organization launched a pair of campaigns to reach younger Canadians.

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UNICEF Canada outlines the rights of kids, both big and small

The non-profit has launched a new campaign to make global causes more relateable to Canadian audiences.

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CDSS and Google want voice assistants to be more inclusive of Down syndrome

The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.

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View from the C-Suite: Movember explores the nature of masculinity

The non-profit is challenging gender norms and being more inclusive to expand its reach.