Non-profit
SickKids zeroes in on why it needs more space
The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.
Doctors use Canadian icons as target practice in PSA
An advocacy group of frontline medical staff aims to show that a ban on semi-automatic weapons isn’t just an American issue.
We all have a shelf life
Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.
MediaSmarts brings back the ‘House Hippos’
The non-profit relaunches a much-loved PSA as part of a campaign to educate children about online disinformation.
CIRA brands people without ‘.ca’ websites as traitors
The organization’s first TV campaign leans on national pride to steer business owners away from “.com” websites.
Tech in Action: Using AI to defy biases
To bring food insecurity closer to home, Feeding America turned 1,000 images into a photo of one person.
UNICEF Canada creates a digital Halloween donation box
The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.
Rick Hansen Foundation’s message goes everywhere
A new TV spot adds more reach to a year-long campaign to get Canadians to be more aware of accessibility.
Big Brothers Big Sisters gets bigger together in rebrand
The youth mentoring non-profit is looking to modernize its image and engage with a new generation of donors.
SickKids and Airbnb let you book an ICU
The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.
Pathways to Education looks to the future
The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).
Outside Thinkers says sorry on behalf of Canada
A fake government ministry apologizes to the world for the country’s failure to meet its environmental obligations.
CIBC Run for the Cure keeps its ‘promise’
This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.
Things are looking ‘Up’ for Royal Roads University
The Victoria-based school aims to drive awareness with students who are balancing education goals with work and family.
Regent Park School of Music turns royalties into donations
A sustainable fundraising program results in a sample of its students’ music being used on Taylor Swift’s new album.
