Non-profit

TorontoZoo

Toronto Zoo gets ‘cheeky’ in the name of education

A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.

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Last Door Recovery Society keeps the cap on the bottle

The Vancouver addiction treatment facility flips a viral trend to send a message about peer pressure.

tweetpride

Fondation Emergence flags online hate

A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.

ORC1 (1)

A desktop that shows the progress of B.C. wildfires

The Outdoor Recreation Council of British Columbia uses real-time data to bring the destructive potential of a fire closer to home.

BC Used Oil

Non-profit shows how silly throwing away used oil is

The BC Used Oil Management Association uses an absurdist approach to get a message out in a low-interest category.

Toronto-Everybody

A non-profit makes ‘Toronto vs. Everybody’ more inclusive

The Livelihood Project, focused on helping refugees and immigrants, has modified the slogan to suggest that “Toronto is for Everybody.”

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

YWCA-Hoarding_Signage

YWCA makes construction noise a good thing

The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.

MADDboating

MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

RMCH

Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

corner-office

Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

DrunkRadio

Check it out: Arrive Alive’s drunk radio

In new radio ads, the non-profit had actors drink above the legal driving limit before taping.

Kids Help Phone

Kids Help Phone picks Republic as lead agency

The national non-profit used a qualification-based search to find a partner to help with a brand transformation plan.

Movember2

Movember makes a doc about a Toronto drag queen

The non-profit’s first Pride campaign aims to broaden the conversation around men’s physical and mental health.

Sobeys-SOC

Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.