Non-profit

cfcanada

Cystic Fibrosis Canada gives donors reasons to donate

This year’s holiday campaign continues the non-profit’s integrated approach to reach outside its community.

evas

Check it out: Eva’s wants homelessness to get noticed

An “Unwelcome Mat” aims to serve as a wake up call about youth at risk.

Sketch

Sketch puts young artists first

The non-profit community arts initiative put the youth it serves at the centre of its first broad-based campaign.

Boys&Girls

Boys and Girls Clubs picks Mackie Biernacki

The agency will be responsible for raising public awareness of Canada’s largest youth serving organization.

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A script for talking about consent

White Ribbon and JWT created a starting point for conversations dads should have with their sons to prevent assault.

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SickKids launches #Tech4SickKids initiative

The hospital turns to the tech community to help fund innovations and transform treatment experiences.

IT ran1

2017 Strategy Awards: It Ran for NABS

A parody magazine full of ads was created as a NABS fundraiser.

Madison_screen

Canadian Down Syndrome Society fights the ‘S’ word

The organization uses a new campaign to explain why we need alternatives to “sorry.”

NABS

Check it out: The faces of mid-career job loss

NABS features the real stories of those who have had to figure out what’s next.

halloweenhelper

Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

SickKids

SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.

Flow2

Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

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Check it out: Don’t pass your drugs on to your kids

Drug Free Kids encourages parents to take steps to ensure prescriptions stay out of the reach of teens.

awhl

Pulling back the curtains on domestic violence

The Assaulted Women’s Helpline drives awareness for an issue that’s usually outside of the public eye.