Testicular Cancer Canada embraces embarrassment
The organization’s first bilingual campaign explores what’s worse than talking about testicular health.
Jay Bertram joins NABS
The former TBWA president is the organization’s new executive director.
Check it out: Don’t drive high. Don’t eat this stuff.
A strange menu rails against driving high as Canada contemplates legalizing weed.
Plan gives child marriage the finger
Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.
Fuse wins Diabetes Canada business
The Toronto shop has been named activation agency for the recently rebranded organization.
Grey, Brad and Tam-Tam\TBWA make The Good Report
Check out the charitable campaigns called out by ACT and The Gunn Report.
SickKids turns its focus to moms
The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.
Check it out: Protecting from a noxious killer
“The Silent Killer” PSA strikes back at carbon monoxide.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
Reel Canada draws support for homegrown films
How the organization is using national pop-ups and celebrity-fuelled creative to boost support for a flagship event.
Check it out: Arrive Alive’s sobering reminder
Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.
Erasing Alzheimer’s from the scene
How one B.C. organization is literally putting money to work to eliminate the impact of the disease.
Cossette Health wins Canadian Ophthalmological Society
Sister agency The Colony Project has also been named an AOR for the organization.
Drug Free Kids sends a well-timed personal message
A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.
Diabetes Canada strikes a new path
The organization rebrands and launches a new platform to invigorate its messaging and mission.