Non-profit

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard

Grip worked with payment company Square on a digital billboard to raise funds for cancer research.

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Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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Knix pairs with Rethink to highlight survivors

The campaign demonstrates the intimates brand and breast cancer foundation’s shared message of inclusivity and health.

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United Way makes local issues ‘unignorable’

The non-profit worked with Pantone to create a colour that clearly signifies the social issues it works to solve.

Anything But Image

2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

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CNIB gives used smartphones a second, accessible life

The foundation gets vital apps in the hands of those with vision loss as it rolls out its rebranding strategy.

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Cerebral Palsy Association of Manitoba advocates from behind bars

The non-profit’s first campaign saw a young man tell his story using a temporary cell.

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Alzheimer Society of Ontario appeals to monthly donors

The organization’s first TV campaign tackles some of the myths around the disease and aims to acquire long-time support.

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CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.

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YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

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Doctors Without Borders embraces urgency

The non-profit is launching a campaign with a particular focus on getting TIFF attendees to donate.

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Egale and Sid Lee Collective target the stigma of blood screening

“Blood Surrogates” draws attention to the discrimination queer men face while still supporting much-needed blood donations.

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Holland Bloorview gives kids with disabilities control of their image

The hospital had its patients play the role of art director in a new stigma-fighting campaign.

Unicef

UNICEF partners with Bam Strategy

The Montreal agency will lead creative and media planning on a fall campaign for the international children’s aid organization.