Non-profit

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Coalition for Gun Control shows how close you’ve come to a shooting

The non-profit uses police data to drive home urgency around the gun violence debate.

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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.

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Girl Guides of Canada hires first brand and creative strategy lead

Nuala Byles will drive awareness as the organization continues to reinvent itself.

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Check it out: When brands take over classic lit

A campaign to restore funding to Ontario public libraries shows what happens when famous books become product placement.

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The Rick Hansen Foundation puts the focus on accessibility

The non-profit wants to keep the issue top of mind and promote a program that can help.

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Rick Hansen Foundation makes a poster for everyone

A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.

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What goes into a nurse’s quality of care?

The Registered Practical Nurses Association of Ontario highlights the depth of knowledge required to do a nurse’s job.

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Kids Help Phone signals a shift

The non-profit is looking to expand its audience to all potential donors who support the youth it serves.

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Fondation Emergence makes online hate hard to ignore

The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.

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MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

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Breast Cancer Society of Canada reaches out to multicultural communities

The non-profit is bringing underrepresented audiences into its fundraising efforts.

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Plan International announces a distressing marriage

A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Food Banks Canada picks new lead agency

The Local Collective will handle strategy and creative for a new fundraising campaign for the national non-profit.

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Earth Day shows how climate change impacts humans

The organization’s Quebec chapter tries to convey that no species will be spared if climate change continues unabated.