Non-profit
Check it out: FLAP promotes bird safety with exploding ‘birdies’
The non-profit uses badminton to show the danger birds face in a less graphic way.
NABS stokes some friendly competition
The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.
Time is of the essence for Heart & Stroke
The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.
Children of the Street shows the signs of toxic masculinity
The non-profit continues its mission to end sexual violence by educating young men on one of its root causes.
Get Real’s code for inclusivity
The non-profit launched a campaign in a Toronto high school that uses a QR code to educate students around LGBT issues.
Drug Free Kids recruits ‘practice kids’
The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.
Tech in Action: NFB uses AR to connect with students
A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.
Check it out: Focusing on a different genital
The “Clit-Me” project from NFB and UQAM aims to educate people about a less talked about body part.
Check it out: A non-profit tells a super villain story
The Jasmin Roy Sophie Desmarais Foundation’s campaign encourages civility through classic comic book tropes.
Cartier wins pair of museum clients
The Montreal agency will handle all marketing for the Canadian War Museum and the Canadian Museum of History.
White Ribbon explores the roots of toxic masculinity
Launched on national anti-bullying day, the organization’s new campaign draws attention to the negative socialization of boys.
B Lab wants Canadians to ‘vote’ for B Corporations
The non-profit’s first national awareness campaign attempts to show how easy it is to support values-driven organizations.
Check it out: Taking a seat for Viola Desmond
The Canadian Museum for Human Rights highlights the importance of remembering past fights for civil rights.
CMA to help raise awareness of NABS programs
The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.
ParticipAction launches a data-driven mobile app
The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.
