Non-profit

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

COS Hero Photo

Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

Upfront - Giving GeneSM

It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

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Alzheimer Society picks Stephen Thomas

The agency is developing a new fundraising strategy that also aims to show the disease is not an inevitability.

worldvision

World Vision makes a love connection

The international aid organization looks to differentiate by focusing on the positive outcomes of donor support.

testicularcancercanada

Testicular Cancer Canada gets ballsy

The organization takes a more disruptive approach to stand out during Testicular Cancer Awareness month.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

childrenmiraclenetwork

Children’s Miracle Network aims for impact

The charity moves away from stunt marketing in an effort to show the difference its fundraising makes.

Leucan_Tam-Tam

Leucan takes a serious turn

As it turns 40, the charity for children with cancer aims to deliver a message of solidarity.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

unionsyeah

What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.

goodvirus

Tech in Action: A computer virus for good

A Spanish non-profit purposely infected students’ devices to raise awareness for a largely unknown language disorder.

MES RoundTable 1

Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

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Check it out: Take out the trash with WWF Canada

The non-profit uses garbage bearing animal mascots to get Canadians to clean up their shorelines.