The Give Agency pops up in Toronto
For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.
ICA calls for boycott of Toronto Zoo RFP
Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.
Check it out: A cold social experiment
Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.
Union named digital AOR for CPA Ontario
The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.
Check it out: People for Good’s cozy new garment
“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.
Bringing Christmas to SickKids
The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.
Ronald McDonald House has your number
Family connection is at the heart of the charity’s social giving campaign.
Cystic Fibrosis Canada picks its moment
The organization’s first fully-integrated campaign uses real stories to show the impact of the rare disease.
Plan Canada refreshes Gifts of Hope
The non-profit positions its annual giving campaign as the perfect gift for the hard-to-shop-for person on your list.
Canadian Blood Services goes for the heart
A holiday campaign aims to get the organization on the same emotional level as other brands during this time of year.
True Sport asks parents to focus on fun
A new campaign sheds light on how lectures after sports practice could do more harm than good.
BC Children’s Hospital waxes poetic
A new holiday campaign implores Canadians to donate to help the children nestled all snug in their hospital beds.
Heart & Stroke’s big change
The first major brand refresh in over 60 years debuts alongside a new creative campaign.
Salvation Army’s story behind the holiday card
The charity uses 360-images on Facebook to show what’s often really going on behind the lens.
SickKids gives it 100% for 100 donors
A new “VS” campaign has a month-long focus on the goal of building a new operating suite.