Out-of-home

Aeroplan’s open door to vacation

Mobile / Newspaper / Out-of-home

As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.

No Ford Nation launches fake candidate campaign

News / Out-of-home / Screening Room

With a faux candidate who boasts he doesn’t get caught on camera urinating in public, the group takes aim at the Toronto mayor’s misdeeds.

Screen Colons Canada gives Canadians a kick in the pants

Newspaper / Non-profit / Out-of-home

The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.

Top Cannes Contenders: OOH

Agencies / Awards / Cannes / Out-of-home

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

Trend alert: OOH real-time marketing

Global / Out-of-home / Screening Room

Check out these OOH stunts that are perfectly aware of their (sometimes cold) surroundings.

Lost and found spaces

Experiential / Out-of-home

The good, the bad and the legality of guerrilla ad placements.

Jean Coutu installs an e-store window

Experiential / Out-of-home / Retail / Shopper Marketing

The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.

Chrysler launches Calgary Stampede-themed campaign

Automotive / Out-of-home

The automotive brand is using OOH night projections in Calgary to promote its Dodge Ram truck model, as a follow-up to an April campaign (pictured).

Tourism showdown: Nova Scotia vs. Newfoundland

Out-of-home / Travel+Tourism

We compare the two Maritime provinces’ campaigns.

Haagen-Dazs makes big comparisons

Food+Beverage / Out-of-home

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.