Greenpeace greases up Lego toys
The non-profit hawked fake toys covered in Shell oil in Toronto to protest the companies’ partnership.
In space, no one can hear you scream…except NASA
Want to hear what Saturn sounds like? Take a listen to these new H.R. MacMillan Space Centre radio spots.
Coming soon: content everywhere
From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.
Toronto School of Art pushes pin pointillism
Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.
Assaulted Women’s Helpline disguises aid
An OOH execution by Y&R hides help for victims in plain sight, embedding the non-profit’s number in a fashion brand display.
Ogilvy reinvents the helmet
The Toronto agency has launched a safe-play campaign for youth hockey.
OOH with facial recognition tours Quebec campuses
Quebec’s Commission on Health and Safety at Work puts a face (the student’s own, distorted face) to its workplace safety message.
Montreal’s Quartier des spectacles’ dotty play
Lg2 rolls out a campaign to remind people where the entertainment is happening.
Aeroplan’s open door to vacation
As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.
No Ford Nation launches fake candidate campaign
With a faux candidate who boasts he doesn’t get caught on camera urinating in public, the group takes aim at the Toronto mayor’s misdeeds.
Screen Colons Canada gives Canadians a kick in the pants
The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.
Top Cannes Contenders: OOH
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.