Out-of-home

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Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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Check it out: A refuge in the storm

Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.

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Meet the Billy Bishop creative competition jury

The winning entry will be awarded $250,000 in media space at the Toronto airport.

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Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

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A vote to end MS

The MS Society uses election-inspired lawn signs to keep multiple sclerosis top of mind when Canadians head to the ballot box.

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Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

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There are hackers among us

Showcase promotes Mr. Robot by hijacking outdoor screens and promos for other TV shows.

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The positive effect of giving back

Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.

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Check it out: Lego’s new perspectives

The toy brand has a new angle on promoting Legoland by combining two techniques.

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Help a comic out

SiriusXM and Taxi 2 make an appeal to help out Canadian comedians, for the good of society.

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Canada takes three more Lions (out of) home

Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.

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Helping Crime Stoppers hold the trigger

To reduce the number of illegal guns in Vancouver, the organization looks to common citizens for help.

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OOH goes high-tech

Check out these innovative outdoor campaigns, made possible thanks to technology.

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Check it out: Mad Jack’s fake out

How the apple lager hopes to pique commuter interest at one of Toronto’s busiest subway stations.