Out-of-home

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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Check it out: Parking inspiring prostate checks

A new stunt and video encourage men to keep early detection on their minds.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Vancouver Mural Festival’s blank canvas brand

Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.

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Check it out: Out-of-home that’s up to scratch

A Halifax museum goes after the feline crowd with carpet-wrapped posts.

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SiriusXM plays with food

A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.

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Oxford brings Rio close to home

The company has 21 viewing lounges in shopping centres across the country to help Canadians get their Olympic fix.

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First round of Carte Blanche winners announced

These OOH ideas won their clients $50,000 to execute them on Astral’s network.

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Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.

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Cannes Contenders 2016: Mighty good media

From coffee to cars, see which creative campaigns used media to their advantage (maybe enough to pick up a Lion or two).

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Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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Check it out: A refuge in the storm

Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.

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Meet the Billy Bishop creative competition jury

The winning entry will be awarded $250,000 in media space at the Toronto airport.

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Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.