Out-of-home

In space, no one can hear you scream…except NASA

Want to hear what Saturn sounds like? Take a listen to these new H.R. MacMillan Space Centre radio spots.

Coming soon: content everywhere

From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.

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Toronto School of Art pushes pin pointillism

Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.

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Assaulted Women’s Helpline disguises aid

An OOH execution by Y&R hides help for victims in plain sight, embedding the non-profit’s number in a fashion brand display.

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Ogilvy reinvents the helmet

The Toronto agency has launched a safe-play campaign for youth hockey.

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OOH with facial recognition tours Quebec campuses

Quebec’s Commission on Health and Safety at Work puts a face (the student’s own, distorted face) to its workplace safety message.

Montreal’s Quartier des spectacles’ dotty play

Lg2 rolls out a campaign to remind people where the entertainment is happening.

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Aeroplan’s open door to vacation

As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.

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No Ford Nation launches fake candidate campaign

With a faux candidate who boasts he doesn’t get caught on camera urinating in public, the group takes aim at the Toronto mayor’s misdeeds.

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Screen Colons Canada gives Canadians a kick in the pants

The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.

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Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Trend alert: OOH real-time marketing

Check out these OOH stunts that are perfectly aware of their (sometimes cold) surroundings.

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