Out-of-home

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HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

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Oka wants to make fine cheese accessible

A multiplatform push in Ontario aims to make it “ok” to enjoy specialty cheese during more occasions.

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Fondation Emergence makes online hate hard to ignore

The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.

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Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.

Print

AOY Gold and Design AOY Silver: Cossette VS. everyone

The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.

Telis

The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

Featured-poster

Check it Out: ‘Could this poster be your next tampon?’

In support of Toronto charity The Period Purse, Doug&Partners launched a campaign asking uncomfortable questions.

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Check it Out: Wild postings mimic tattoos and piercings

A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.

pop

Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

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The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.