Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
Check it out: Parking inspiring prostate checks
A new stunt and video encourage men to keep early detection on their minds.
Check it out: The impact of trash on Montreal
The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.
Vancouver Mural Festival’s blank canvas brand
Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.
Check it out: Out-of-home that’s up to scratch
A Halifax museum goes after the feline crowd with carpet-wrapped posts.
SiriusXM plays with food
A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.
Oxford brings Rio close to home
The company has 21 viewing lounges in shopping centres across the country to help Canadians get their Olympic fix.
First round of Carte Blanche winners announced
These OOH ideas won their clients $50,000 to execute them on Astral’s network.
Dairy Farmers of Canada takes to the street
The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.
Cannes Contenders 2016: Mighty good media
From coffee to cars, see which creative campaigns used media to their advantage (maybe enough to pick up a Lion or two).
Equinox Fitness targets commitment-phobes
The brand launches a provocative campaign as it prepares for expansion in Canada.
The top brand stories of 2015
We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.
Check it out: A refuge in the storm
Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.
Meet the Billy Bishop creative competition jury
The winning entry will be awarded $250,000 in media space at the Toronto airport.
Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.