Out-of-home

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.

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Cannes 2017: IKEA and Leo Burnett cook up two Lions

“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.

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Human rights ad hits the streets, changes policy

Canadian Journalists for Free Expression and the National Council of Canadian Muslims’ OOH ad changes language guidelines.

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Monster brings a new, fuzzier face to Canada

The career site has launched its first major marketing push in five years in a big and hairy way.

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Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.

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Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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Check it out: Parking inspiring prostate checks

A new stunt and video encourage men to keep early detection on their minds.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Vancouver Mural Festival’s blank canvas brand

Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.

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Check it out: Out-of-home that’s up to scratch

A Halifax museum goes after the feline crowd with carpet-wrapped posts.

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SiriusXM plays with food

A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.