Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
Femcare brand Easy takes on period stigmas
A launch campaign for the new subscription tampon company normalizes strings and blood stains.
Check it out: Cadillac Fairview’s great big selfie
The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.
Stanfield’s returns to marketing
It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.
Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
Check it out: Parking inspiring prostate checks
A new stunt and video encourage men to keep early detection on their minds.
Check it out: The impact of trash on Montreal
The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.
Vancouver Mural Festival’s blank canvas brand
Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.
Check it out: Out-of-home that’s up to scratch
A Halifax museum goes after the feline crowd with carpet-wrapped posts.
SiriusXM plays with food
A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.
Oxford brings Rio close to home
The company has 21 viewing lounges in shopping centres across the country to help Canadians get their Olympic fix.
First round of Carte Blanche winners announced
These OOH ideas won their clients $50,000 to execute them on Astral’s network.
Dairy Farmers of Canada takes to the street
The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.
Cannes Contenders 2016: Mighty good media
From coffee to cars, see which creative campaigns used media to their advantage (maybe enough to pick up a Lion or two).
Equinox Fitness targets commitment-phobes
The brand launches a provocative campaign as it prepares for expansion in Canada.