In space, no one can hear you scream…except NASA
Want to hear what Saturn sounds like? Take a listen to these new H.R. MacMillan Space Centre radio spots.
Coming soon: content everywhere
From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.
Toronto School of Art pushes pin pointillism
Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.
Assaulted Women’s Helpline disguises aid
An OOH execution by Y&R hides help for victims in plain sight, embedding the non-profit’s number in a fashion brand display.
Ogilvy reinvents the helmet
The Toronto agency has launched a safe-play campaign for youth hockey.
OOH with facial recognition tours Quebec campuses
Quebec’s Commission on Health and Safety at Work puts a face (the student’s own, distorted face) to its workplace safety message.
Montreal’s Quartier des spectacles’ dotty play
Lg2 rolls out a campaign to remind people where the entertainment is happening.
Aeroplan’s open door to vacation
As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.
No Ford Nation launches fake candidate campaign
With a faux candidate who boasts he doesn’t get caught on camera urinating in public, the group takes aim at the Toronto mayor’s misdeeds.
Screen Colons Canada gives Canadians a kick in the pants
The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.
Top Cannes Contenders: OOH
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Trend alert: OOH real-time marketing
Check out these OOH stunts that are perfectly aware of their (sometimes cold) surroundings.