Equinox Fitness targets commitment-phobes
The brand launches a provocative campaign as it prepares for expansion in Canada.
The top brand stories of 2015
We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.
Check it out: A refuge in the storm
Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.
Meet the Billy Bishop creative competition jury
The winning entry will be awarded $250,000 in media space at the Toronto airport.
Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.
A vote to end MS
The MS Society uses election-inspired lawn signs to keep multiple sclerosis top of mind when Canadians head to the ballot box.
Brands get red-carpet ready
How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.
There are hackers among us
Showcase promotes Mr. Robot by hijacking outdoor screens and promos for other TV shows.
The positive effect of giving back
Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.
Check it out: Lego’s new perspectives
The toy brand has a new angle on promoting Legoland by combining two techniques.
Help a comic out
SiriusXM and Taxi 2 make an appeal to help out Canadian comedians, for the good of society.
Canada takes three more Lions (out of) home
Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.
Helping Crime Stoppers hold the trigger
To reduce the number of illegal guns in Vancouver, the organization looks to common citizens for help.
OOH goes high-tech
Check out these innovative outdoor campaigns, made possible thanks to technology.
Check it out: Mad Jack’s fake out
How the apple lager hopes to pique commuter interest at one of Toronto’s busiest subway stations.