Out-of-home

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Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

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The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.

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SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

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RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

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Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

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Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.

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Cannes 2017: IKEA and Leo Burnett cook up two Lions

“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.

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Human rights ad hits the streets, changes policy

Canadian Journalists for Free Expression and the National Council of Canadian Muslims’ OOH ad changes language guidelines.

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Monster brings a new, fuzzier face to Canada

The career site has launched its first major marketing push in five years in a big and hairy way.

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Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.

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Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.