Out-of-home

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Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.

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Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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Check it out: Parking inspiring prostate checks

A new stunt and video encourage men to keep early detection on their minds.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Vancouver Mural Festival’s blank canvas brand

Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.

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Check it out: Out-of-home that’s up to scratch

A Halifax museum goes after the feline crowd with carpet-wrapped posts.

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SiriusXM plays with food

A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.

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Oxford brings Rio close to home

The company has 21 viewing lounges in shopping centres across the country to help Canadians get their Olympic fix.

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First round of Carte Blanche winners announced

These OOH ideas won their clients $50,000 to execute them on Astral’s network.

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Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.

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Cannes Contenders 2016: Mighty good media

From coffee to cars, see which creative campaigns used media to their advantage (maybe enough to pick up a Lion or two).

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Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.