Radio
Covenant House changes its tone
Radio / Western CanadaThe charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Sears Canada launches rebrand for the holidays
Radio / Screening Room / TelevisionThe retailer’s CEO talks about about how the company plans to reach a younger demographic with its new multi-platform campaign.
Brands of the Year: CBC lives everywhere
Radio / TelevisionThe pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.
SiriusXM makes music for the Grey Cup
Radio / Sports+EntThe satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.
Molson Export vocalizes its support for sport on the radio
RadioThe beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.
Cheil helps lawyers tackle negative perceptions
Radio / TelevisionIn its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
Union Hearing sends a piercing message of concern
Radio / Screening Room / TelevisionDraftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.
Subway creates new days
Food+Beverage / RadioThe QSR has launched its first radio campaign for the Sub of the Day, aimed at commuters.
Virgin 95.3 amps up its OOH
Out-of-home / RadioThe Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.
Astral Radio rebrands nine
Quebec / RadioThe company has rebranded its largest network of stations in Quebec to realign with its adult female target.
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