Radio

Radio ads listen back

Innovation / Radio

Can you hear me now? Smart radio ads may be the next best way to engage drivers.

CASSIES Silver: Rouge FM transforms itself

Awards / Quebec / Radio

The Quebec radio station modernized its image to reverse loss of share.

The hits keep on coming

Digital / Radio

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

James Ready tells consumers to buck off

Beer / Radio

The Moosehead beer brand is raising awareness for its dollar off promotion with a radio-only campaign by Extreme Group, which has taken over the account from Leo Burnett.

Best of Cannes: Radio

Blog / Cannes / Radio

One Advertising’s Karen Howe on the best Radio work at the festival, including one Bronze she thinks should have struck Gold.

Covenant House changes its tone

Radio / Western Canada

The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.

Sears Canada launches rebrand for the holidays

Radio / Screening Room / Television

The retailer’s CEO talks about about how the company plans to reach a younger demographic with its new multi-platform campaign.

Brands of the Year: CBC lives everywhere

Radio / Television

The pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.

SiriusXM makes music for the Grey Cup

Radio / Sports+Ent

The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.

Molson Export vocalizes its support for sport on the radio

Radio

The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.