Research

brain

The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

Gen Z

Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.

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Made in Canada matters to overseas consumers

A PwC survey of international shoppers shows leaning into a brand’s Canadian roots could help them expand into new markets.

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How creative leaders are adapting to new tech

A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.

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Gen Z Canadians less keen on green than Americans

U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Canadian retail growth continues to stumble

Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.

AGE-WELL Network of Centres of Excellence -NCE--7 in 10 Canadian

Canadian seniors want more tech in their lives

A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.

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The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

sustainability

How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

Gen Z

How Canadian cities fare in the eyes of Gen Z

New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.