Research

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Edibles could bring millions of consumers into the cannabis market

A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.

Ecommerce

Amazon tops survey of most-trusted ecommerce brands

Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark’s survey.

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More parents going online for back-to-school deals

A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.

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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Five insights for effective holiday advertising

As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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Contactless spending continues to trend upwards

Tap-style transactions continue to make up the majority of card payments in Canada, according to a report from Moneris.

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

Retail-shopping

Retail sales lose steam after modest gains early in 2019

Ed Strapagiel’s latest sales analysis suggests retail growth began to cool off heading into the summer.

Executives

Digital transformation hindered by short-term goals

A global Dentsu survey of CMOs reveals a gap between chief marketers’ priorities and their ability to deliver on them.

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Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

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How have cannabis attitudes changed post-legalization?

Vividata report shows how consumer behaviour has changed, as well as how brand perception could be impacted.

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Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

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Interest in cannabis oils may be outpacing edibles

An analysis of internet searches shows Canadians are more interested in a smoke-free alternative that’s already available.