Research

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.

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What makes consumers cry foul?

Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.

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Gas stations to blame for low retail growth

Store sales are strong, even though gas stations have pulled the overall category down to a meagre 0.5% growth year-to-date, according to consultant Ed Strapagiel.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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The power and value of personalization

This year’s Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.

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Brands not engaging moms on social

Most Canadian moms aren’t connecting with brands, despite being active on social networks.

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The impact of FOMO

A new survey says “fear of missing out” is having a major influence on purchase decisions.

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What kind of CMO are you?

A new global study by Forbes shows the goals, strengths and struggles of top marketers are more similar than one might think.

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Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

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M-commerce’s day is coming: report

A new survey from PayPal and Ipsos shows the growth in mobile shopping will eclipse online shopping as a whole by 2016.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.