Research

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Has the sharing economy impacted spending habits?

A new study reveals how services like Airbnb have facilitated the millennial desire to spend on experiences over products.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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Retail sales growth worst since ‘Great Recession’

But analyst Ed Strapagiel’s look at the numbers might have some reasons for optimism.

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Why personal screens mean more engagement

A new Google Canada biometric study breaks down how viewers engage with different devices.

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How boomers are consuming media

A new study breaks down the habits of the Canadian demo that’s full of spending power.

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Reaching the health-focused consumer

A new AOL report offers a window into engaging Canadians who want to improve their quality of life.

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Retail growth ends the year on a low note

Gains in health and vehicle sales don’t balance out gas and electronics losses, a recent analysis shows.

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Mobile’s impact on this year’s holiday shopping

The holiday edition of Google’s Shopping Moments survey offers research to reach last-minute shoppers.

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Fighting food fads

A new survey by Mintel shows “free-from” claims on food packaging can be met with skepticism by consumers.

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The 2015 Marketer Survey

From shrinking departments to shifting budgets, here’s what the industry had to say in our annual poll.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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Holiday shopping by the numbers

Survey results reveal that physical stores are still the go-to, while mobile isn’t as hot as you might think.

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Where are we when it comes to wine?

Mintel breaks down Canadian habits and areas for brands to potentially grow in the category.

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Where will holiday spending dip the most?

All Canadians are planning to spend less this year, but some provinces will scale back more than others.