Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.
Gas and convenience stores lead the pack with big gains, while grocery experienced a minuscule boost in sales.
Work and financial stress worry some, but most just want to spend time with their kids.
A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.
Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.
Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.
Companies looking for a bit of action on mobile dating sites should read this latest study.
Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.
Check out where the chatter is online, and which categories and shows are getting the most attention.
More than half of Canadians would ditch an item at checkout when faced with the dreaded registration page.
Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.
Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”
