Research

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Some marketers still struggling to evolve

A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.

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The purchasing power of social media

Nearly 40% of millennial social media users bought a product or service discovered on a social site, according to a new Mintel study.

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Social TV: What’s first among second screens?

Seevibes digs up the numbers on which devices Canadians keep close while watching TV.

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What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.

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Sex in ads: you’re doing it wrong

A new research analysis suggests that violence and sex can have a negative impact on how we see brands.

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Back-to-school shopping by the numbers

Google data reveals whether consumers are visiting more or fewer stores, plus the role of mobile.

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Consumer confidence is rising, slowly

Canada begins to rebound from its recent three-year low on Nielsen’s Consumer Confidence report.

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Canadian retail sales rising steadily

But have stores reached their sales growth peak?