Research

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Retail saw modest November growth

Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

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Expedia.ca launches rewards program

Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.

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Turning off and getting personal

In the final part of JWT’s Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.

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Getting on board with cooperative consumption

Part four of JWT’s Trend Report looks at the rise of sharing culture and if brands should worry about food as an eco issue.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Who exactly is your consumer these days?

In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.

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Infographic: Finding a financial future foothold

Canadians are cautious about their finances and using tech, but there are ways banks can build that trust.

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Privacy is dead. Long live mobile

Part two of JWT’s Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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You’ve sent mail!

Apparently email is the most effective tool in a marketer’s arsenal, and other findings from Salesforce’s annual senior marketing survey.