Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
What about Gen X?
A new report from Yahoo! takes a look at the demo that’s less talked about of late.
Canadians give up (some) pleasures for prudence
A new Mintel report suggests rising food costs are making consumers more conservative.
BrandZ unveils its top 100 list
Disruption and innovation are leading brand value, both in and outside of the tech category.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Gen Z, by the numbers
Sorry, millennials. Marketers are already looking to the next generation.
Exploring other cultures through food: Mintel report
Canadians are craving ethnic meals, but some are intimidated to make their own. Here’s how brands can help them.
Beware household gender conventions
Harbinger reports on how marketers must adapt to changing roles within the home.
Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.
Women less confident with financial decisions
A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.
Are Mad Men mad at women?
Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.
Putting retail research to the test
Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.