Research

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Wearables on the rise

New survey data shows 18% of Canadians currently own a piece of wearable tech, with 20% looking to adopt soon.

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Infographic: Loyalty and holiday shopping

Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.

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How Canadians will shop this season

Gen Xers are more likely to use an app to shop than millennials, and other stats from Google’s shopping survey.

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How Canadians are spending and saving money

Nielsen takes a deeper look into Canadians’ wallets in its Consumer Confidence survey for Q4.

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Infographic: The power of print

More than 80% of consumers said they’ve read a flyer in the last month, and other stats from a new BrandSpark survey.

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Researching research

Using Google’s Consumer Barometer, we check out when and how Canadians investigate their future purchases.

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Don’t oversimplify millenials

Microsoft’s Alyson Gausby has news for you: that coveted Gen Y demo? It doesn’t really exist. At least not the way you think.

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What’s your device personality?

Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.

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Ask not her age, but the age of her children

Mom’s the word. Harbinger’s Jennifer Lomax delves into why you should reframe your target definition.

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What makes for an unacceptable ad?

A perception that you’re misleading or unrealistically portraying your product or service, to start. Check out which categories are most and least trusted when it comes to advertising.

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Banks most trusted with data

A new study by Aimia finds that financial institutions and supermarkets are most trustworthy when it comes to keeping consumers’ data safe and sound.

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Last chance: Help crown our Marketer of the Year

Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.