Research

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

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Are agencies ready to move away from the rate card?

A report from the ICA shows that while billable hours are still the norm, there is a desire for models tied to client success.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

Holiday Shopping

Black Friday searches trump Cyber Monday queries heading into holidays

Canadians also still shop in-store more than than online, according to Google research.

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How Canadians are researching (and buying) cannabis products

Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.

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Retail sales growth grinds to 10-year low

Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.

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RBC, TD top ranking of most valuable Canadian brands

Lululemon, meanwhile, climbed to number two on the global list of brands with the fastest-growing value released in June.

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Why scrutiny of the CMO title may be a good thing

In its 2020 predictions for CMOs, Forrester expects many firms will continue eliminating the title, which might be good for business.

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How do consumers expect to interact with brands in 2030?

A survey shows consumers are ready to embrace more tech if brands balance using data well with using it responsibly.

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Canadian businesses slightly more optimistic

The Bank of Canada’s latest quarterly survey shows most businesses (outside of the Prairies) are feeling good about future sales.

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Holiday spending expected to rise slightly

A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.

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What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

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Are Canadian businesses prepared for cyber attacks?

From the C-Suite newsletter: A survey found many are unaware of PIPEDA obligations and underestimate the impact it has on reputation.

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The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

Gen Z

Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.