What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Infographic: Meet the Canadian traveller
Data from Touchpoints provides insight into how Canadians make travel plans.
Can digital banking improve in-branch satisfaction?
A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.
Back-to-school spending on the rise
More parents are going digital to avoid lineups, but still look in-store for sales, according to a pair of surveys.
Are foodies losing faith in big companies?
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
How does ego impact payment tech?
A study suggests adoption of new tech depends less on your age and more on emotional considerations.
Credit trumps cash in consumer spending report
Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
What about Gen X?
A new report from Yahoo! takes a look at the demo that’s less talked about of late.
Canadians give up (some) pleasures for prudence
A new Mintel report suggests rising food costs are making consumers more conservative.
BrandZ unveils its top 100 list
Disruption and innovation are leading brand value, both in and outside of the tech category.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Gen Z, by the numbers
Sorry, millennials. Marketers are already looking to the next generation.