Innovation / Research
Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
Agencies / Research / Shopper Marketing
The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.
Research / Women / Youth
A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.
Research / Retail
Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.
CPG / Research / Retail / Shopper Marketing
A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.
There was a general increase in budgets globally, despite a dip in Europe, according to the latest Warc survey.
CPG / Hires / Research / Shopper Marketing
Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.
Digital / Research / Retail / Shopper Marketing
The Nurun Retail Transactions & Payments report highlights the increase of convenient digital payment options and brands bartering social capital for tangible goods.