Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.
Canadian consumers feel the pressure
Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.
Getting consumers to pay attention
New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.
Infographic: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
Retail trends impacting the grocery business
Get the skinny on Nielsen emerging shopper trends that are set to impact the business before the decade is up.
Putting data to use
Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.
Cause engagement by the numbers
Do cause campaigns drive purchase intent? We break down the numbers.
What makes consumers cry foul?
Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.
Gas stations to blame for low retail growth
Store sales are strong, even though gas stations have pulled the overall category down to a meagre 0.5% growth year-to-date, according to consultant Ed Strapagiel.
The power and value of personalization
This year’s Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.