Research

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What kind of CMO are you?

A new global study by Forbes shows the goals, strengths and struggles of top marketers are more similar than one might think.

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Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

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M-commerce’s day is coming: report

A new survey from PayPal and Ipsos shows the growth in mobile shopping will eclipse online shopping as a whole by 2016.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.

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Why retailers aren’t feeling the love

What’s worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

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Visualizing what’s hot in advertising

Expect to see more text layered over blurry images. Shutterstock rounded up some top visual trends for the year ahead.

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Retail saw modest November growth

Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

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Expedia.ca launches rewards program

Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.