Research

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Back-to-school spending on the rise

More parents are going digital to avoid lineups, but still look in-store for sales, according to a pair of surveys.

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Are foodies losing faith in big companies?

Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.

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How does ego impact payment tech?

A study suggests adoption of new tech depends less on your age and more on emotional considerations.

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Credit trumps cash in consumer spending report

Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.

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Canadians give up (some) pleasures for prudence

A new Mintel report suggests rising food costs are making consumers more conservative.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.