Research

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Fresh Intelligence, Google launch Validateit

The platform provides fast answers to business questions, such as the price point for a product.

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Men: changing the conversation

What exactly are guys talking about these days? A new study sheds light on what’s on the male demo’s minds.

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Are you proud of your luxury purchase?

Appeal to consumers’ sense of reward, not exclusivity, or risk being seen as a snobbish brand.

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Help crown our Marketer of the Year

Weigh in on the state of the industry and vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia.

Infographic: dining-out trends

Check out how the importance of healthy options differs between dinner and late-night occasions for consumers.

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McDonald’s named Canada’s favourite restaurant

The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.

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What drives her loyalty?

P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.

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The many faces of women

What’s the difference between a young singleton and a high-income earning mom? New research from Harbinger breaks the ladies down into 10 segments.

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The real science of advertising

Despite popular opinion, it’s not just data and measurement, says Heroes & Villains’ Emma Hancock.

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Millennials hot on brands but cold on consumerism

Almost half of young people say brands don’t take them seriously enough, according to a new Havas report.

Fast-casual restos growing quicker than fast-food

A new Technomic report finds the lines between the two competitors in the limited-service restaurant category are getting fuzzy.

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Infographic: CSR by the numbers

Here are 15 stats to help convince your boss that CSR is good for the bottom line.