Research

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Retail sales make strong gains in Q2

There were broad improvements in the quarter, though weak spots remain in areas including electronics and jewellery.

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Chasing the eight ball

We’re talking about an award here. Take a peek into Leo Burnett’s competitive quality-control process, where a billiard ball is the prize.

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CMOs brimming with confidence: study

Good news: more than half of CMOs plan to increase head count and 63% say agencies are doing a bang-up job.

Three steps for quantifying your cause ROI

Cause Marketing Forum president David Hessekiel tackles the issue that’s top of mind for execs handling CSR in Canada.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.

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Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.

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Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

I want what my friends are playing with

When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.

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Tipping the green scale

Research reveals shoppers who value conserving the planet often are also concerned with conserving their wallets.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.