Research

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Canadians don’t hate (all) ads

A new survey by the Ad Standards Council found that sexism is a big turn off for consumers.

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.

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Environics gives the skinny on consumer trust

Quebecers and immigrants are more likely than other Canadians to trust companies, but their confidence still isn’t very strong.

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Canada’s banks still best in customer experience

Improved global scores for banks didn’t slow the gains from fintech firms.

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The year in ad complaints

Ad Standards Canada reveals what kind of work prompted consumer complaints in 2015.

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Multicultural marketing by the numbers

Check out some of the key figures on Canada’s growing Chinese and South Asian populations.

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Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.

Explorer

Explorer Research opens a test kitchen

The new research setting aims to be a lower-cost alternative to in-home ethnography studies.

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Revenue growth, tight budgets top concerns for Canadian marketers

A new report shows where priorities lie and how they stack up to the rest of the world.

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How Canadians decide what to buy

A new PwC report looks at the impact of social, buying local and why omnichannel is so important.

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Canadians losing their loyalty to banks

How millennials bank differently from the rest of the population, and the impact digital is having.

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Figures on food: How we eat, by the numbers

A recent survey provides some insight into Canadians’ meal habits.

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Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.

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Environics Analytics makes another acquisition

The marketing firm picks up Boire Filler Group to boost its data management offering.