Research
The new personal values of Canadians
A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
Infographic: The mindset of the modern car buyer
A new report shows what influences purchases and how the dealership experience could be modernized.
Retail growth stays ‘warm’ in Q2
As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Infographic: Meet the Canadian traveller
Data from Touchpoints provides insight into how Canadians make travel plans.
Can digital banking improve in-branch satisfaction?
A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.
Back-to-school spending on the rise
More parents are going digital to avoid lineups, but still look in-store for sales, according to a pair of surveys.
Are foodies losing faith in big companies?
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
How does ego impact payment tech?
A study suggests adoption of new tech depends less on your age and more on emotional considerations.
Credit trumps cash in consumer spending report
Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
What about Gen X?
A new report from Yahoo! takes a look at the demo that’s less talked about of late.
