Research

pexels-photo-799443

Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.

study

Bricks-and-mortar retail alive and well, study finds

Why the death of traditional retail stores might be “greatly exaggerated.”

fruits-grocery-bananas-market

Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

Working Group analyzing Reports

How to drive ‘brand love’

A new survey by Oath identifies six key factors that generate the most brand affinity.

Screen Shot 2017-12-08 at 10.14.06 AM

Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

shutterstock_290122892

Retail sales continue positive momentum

Ongoing growth could be leading to a banner year for many categories.

CanadianmoneyShutterstock

Canadians remain loyal to their banks: survey

Consumers are turning to their primary financial institution for most products, despite feeling they could get better deals.

Greenhouse5

On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

fintechanimated

New fintech has yet to earn Canadians’ trust: survey

When it comes to trusting digital financial technology, Ratehub’s survey shows the older the product, the better.

Retail

What’s shaping packaging in 2018?

From reducing waste to clean labeling, here’s what Mintel predicts for the year ahead.

Man using mobile payments online shopping and icon customer network

How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

Artificial intelligence

How comfortable are Canadians with AI?

A study reveals that privacy concerns and unclear value propositions may hold back consumer adoption.

pexels-photo-70292

Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.

online shopping

More Canadians do holiday shopping year-round

Accenture’s annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.