Research
JWT Intelligence unveils 2014 trends list
Innovation / ResearchImmersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
Squareknot expands and delves into research
Agencies / Research / Shopper MarketingThe loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.
Five mobile shoppers to watch
Mobile / Research / Shopper MarketingAimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).
Millennials by the numbers
Research / Women / YouthA breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.
Comparing loyalty programs in Canada
Research / RetailColloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.
Infographic: Mobile shopping habits
Mobile / Research / Retail / Shopper MarketingTapped Mobile unveils research on how Canadian men, moms and millennials use their phones while in stores.
Shopper marketing a top tactic for CPG and retail marketers: Survey
CPG / Research / Retail / Shopper MarketingA third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.
North America marketing budgets rise: report
ResearchThere was a general increase in budgets globally, despite a dip in Europe, according to the latest Warc survey.
SampleSource hires marketing exec for U.S. expansion
CPG / Hires / Research / Shopper MarketingCasey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.
Four trends in retail convenience: report
Digital / Research / Retail / Shopper MarketingThe Nurun Retail Transactions & Payments report highlights the increase of convenient digital payment options and brands bartering social capital for tangible goods.
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