Research / Retail / Shopper Marketing
Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.
The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.
Research / Shopper Marketing
Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
Mobile / Research / Shopper Marketing / Youth
Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.
The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.
News / Research / Retail / Shopper Marketing
LoyaltyOne ganders into the future with 10 2013 retail trends, plus predictions from Max Valiquette, John Torella and Susan Kim-Kirkland.
A year’s worth of insights gleaned straight from Canada’s top marketers.
News / Research
Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
News / Research
The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.