Research

interconnectivity _ internet of things

KPMG study shows where CEOs are investing in tech

The Internet of Things remains an investment priority for top-level executives.

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Holistic approaches to AI are rare: report

Few companies are taking advantage of investing in both internal capabilities and collaborative approaches.

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Fast Facts: Focusing on customer retention

Profit takes a back seat to retention in a new Calabrio global c-suite study.

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Food for thought on Canadians’ meal habits

A new Dalhousie study breaks down how we eat and with whom.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.

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Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.

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Canadians trust humans more than technology

Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?

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What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

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Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.

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Fast Facts: CMOs seen as team builders

The latest CMO Pulse shows marketers are still fighting for digital change.