Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.
Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.
In the final part of JWT’s Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.
Part four of JWT’s Trend Report looks at the rise of sharing culture and if brands should worry about food as an eco issue.
Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.
In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.
Canadians are cautious about their finances and using tech, but there are ways banks can build that trust.
Part two of JWT’s Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.
Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Apparently email is the most effective tool in a marketer’s arsenal, and other findings from Salesforce’s annual senior marketing survey.
