Research

AGE-WELL Network of Centres of Excellence -NCE--7 in 10 Canadian

Canadian seniors want more tech in their lives

A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.

Travel-airport

The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

sustainability

How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

Gen Z

How Canadian cities fare in the eyes of Gen Z

New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

Artificial intelligence

Many Canadians value data security more than money

A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.

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Slow and steady wins the digital transformation race

A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

Time Consulting Robot Doctor Office Hours

How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.

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Many Canadians plan to switch finance firms

A survey shows more digital options have empowered consumers to shop around for options that meet their needs.

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Retail sales growth continues to slump

The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.

Tim Hortons-Tim Hortons- to add 100- Plant-Based Beyond Meat- Br

High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.