Research

Retail banking infographic

Infographic: banking on the fickle millennial

Why are millennials more likely to change banks than the general population? Google checks it out.

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Canadians feel let down by rewards programs

More than half of Canadians have felt frustrated with the point redemption process and 49% were unhappy with perk options.

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72% of all new products fail: study

Product innovation is at risk at companies unable to increase their profits due to price wars and other pressures.

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A case for made-in-Canada creative

Millward Brown’s Scott Megginson on why ads tend to have a home-court advantage.

Is 60 the new 50?

Since people are living longer and view aging more positively, they’re redefining what it means to have a family later in life. A new JWT report looks at how brands can respond.

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E-commerce by the numbers

How do Canadians stack up in their online shopping habits compared to the global consumer?

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Retail sales make strong gains in Q2

There were broad improvements in the quarter, though weak spots remain in areas including electronics and jewellery.

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Chasing the eight ball

We’re talking about an award here. Take a peek into Leo Burnett’s competitive quality-control process, where a billiard ball is the prize.

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CMOs brimming with confidence: study

Good news: more than half of CMOs plan to increase head count and 63% say agencies are doing a bang-up job.

Three steps for quantifying your cause ROI

Cause Marketing Forum president David Hessekiel tackles the issue that’s top of mind for execs handling CSR in Canada.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.