Research
Building ‘fresh’ into shopper marketing
Research / Retail / Shopper MarketingShopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.
Vision7 launches innovation initiative
ResearchThe holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.
Valentine’s Day spend trends
Research / Shopper MarketingCanadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.
Google ranked most influential brand in Canada: Study
ResearchThe company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
Youth exchange store loyalty for point dexterity
Mobile / Research / Shopper Marketing / YouthStudents want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.
Brand transparency key to reaching consumers: study
ResearchThe AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.
What’s next for shopper marketing?
News / Research / Retail / Shopper MarketingLoyaltyOne ganders into the future with 10 2013 retail trends, plus predictions from Max Valiquette, John Torella and Susan Kim-Kirkland.
Marketer Survey 2012
ResearchA year’s worth of insights gleaned straight from Canada’s top marketers.
JWT launches its 2013 trend list
News / ResearchPlay, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
New study shines light on privacy concerns
News / ResearchThe new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.
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