New revenue sources or better analytics? There’s a disconnect between how clients and agencies want to deal with the future.
QSR / Research
Does watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.
Research / Shopper Marketing
It’s not all about the latest tech or concert tickets for the 18-to-34 demo. A new study finds they’re more likely to budget and save or invest their tax return than older Canadians.
Innovation / Research
How an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.
Warm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.
DDB’s David Leonard says data doesn’t do the driving, it just guides the way.
The Delvinia-owned Toronto research firm is expanding into the U.S., working with clients such as Ipsos and TNS.
Women are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.