Research
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Fast Facts: CMOs embrace their roles as growth-drivers
More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.
Female leaders more likely to embrace transformation: survey
KPMG shows women in executive positions are more comfortable with disruption and the need to innovate than their male counterparts.
Canadians have increasing standards for companies
A Salesforce report shows how the buying experience, data and tech are impacting customer expectations.
How do you improve customer experience?
An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.
How and what ethnic consumers shop
Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.
How do consumers feel about legal cannabis?
A survey shows where consumers might prefer to buy pot and how it could impact sales of products in other industries.
Tim Hortons among the top global food chains
BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.
Study reveals Canada’s most reputable companies
Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.
CEOs confident about success in personalization
The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.
Fast Facts: What’s holding back AR adoption?
A survey of marketers identifies the main factors preventing them from increasing spend on the technology.
Sales growth in Canada continues to slow
While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.
BrandSpark unveils the most trusted CPG brands
Results from the research firm’s Shopper Study also reveal insights into what drives that trust.
How marketers can help tilt the scales of gender equality
In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.
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