Research

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Canadians trust humans more than technology

Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?

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What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

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Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.

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Fast Facts: CMOs seen as team builders

The latest CMO Pulse shows marketers are still fighting for digital change.

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Are Canadian tech companies lagging on marketing?

A new U of T report suggests lack of marketing spend is hampering startups’ efforts to grow.

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Fast Facts: Measuring ‘short-termism’ in marketing

Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.

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MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

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WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.

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How to reverse declining beer consumption

A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.

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Awareness up, action still slow in digital transformations

IDC Canada surveyed Canadian executives about their readiness for a digital future.