Research

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Are foodies losing faith in big companies?

Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.

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How does ego impact payment tech?

A study suggests adoption of new tech depends less on your age and more on emotional considerations.

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Credit trumps cash in consumer spending report

Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.

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Canadians give up (some) pleasures for prudence

A new Mintel report suggests rising food costs are making consumers more conservative.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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Exploring other cultures through food: Mintel report

Canadians are craving ethnic meals, but some are intimidated to make their own. Here’s how brands can help them.

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Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

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Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.