Research
Infographic: Online video fans favour QSRs
QSR / ResearchDoes watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.
Study finds millennials are money-wise
Research / Shopper MarketingIt’s not all about the latest tech or concert tickets for the 18-to-34 demo. A new study finds they’re more likely to budget and save or invest their tax return than older Canadians.
Infographic: The evolution of wearables
Innovation / ResearchHow an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.
Want someone to follow the crowd? Turn up the heat
ResearchWarm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.
The niche social networks Canadians are adopting: study
Research / Social mediaMicrosoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.
Boomers by the numbers
ResearchA breakdown of Canada’s post-Second World War cohort, a market with lots of spending clout.
The lure of big data
ResearchDDB’s David Leonard says data doesn’t do the driving, it just guides the way.
AskingCanadians launches AskingAmericans
ResearchThe Delvinia-owned Toronto research firm is expanding into the U.S., working with clients such as Ipsos and TNS.
Infographic: The social media and mobile gender divide
ResearchWomen are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.
Expert reviews still most effective at getting buyers
Branded Content / ResearchA new study found consumers perceive branded content as less informative than neutral third-party reviews.
