Research
Agencies and marketers: We want your feedback
It’s time to weigh in on the state of the industry. Plus, brand side folks can vote on Marketer of the Year.
Marketers are facing a responsiveness gap
Everyone wants to be agile, right? Here’s what CMOs say is holding them back.
Aging Canadians unlikely to adopt digital health tools
A survey shows the population most likely to benefit from health innovations is also the least likely to use them.
Are agencies ready to work with cannabis?
A new survey reveals how willing agencies and consultancies are to get involved with the emerging industry.
What loyalty means to millennials vs. gen z
A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.
Infographic: Where loyalties lie
Plus, how does routine factor into purchase behaviour?
Fast Facts: The slow road to digital transformation
Smart Insights polls marketers on transformation, the martech stack and testing for investment.
Fintech adoption grows in Canada, but we’re still behind
A new EY report provides some insight into why our adoption rate lags globally.
Canadian retail looks rosy
Sales were up across all categories in May, with particularly strong growth continuing in automotive.
Consumers show the preferred path for brand contact
CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”
Fast Facts: Shiny happy marketers
Marketers and creative professionals are more satisfied with their jobs than those in other corporate roles.
Companies more active in Canadian startup funding
The latest PwC MoneyTree report shows large corporations have had a larger role in supporting new ventures in 2017.
Embracing risk key to digital transformation
Can Canadian businesses overcome their conservative reputation to transform?
Fast Facts: March of the virtual employees
Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.
Mobile banking satisfaction on the rise
RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.
