Research
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
When (and how) consumers will leave their homes in 2020
Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Consumers in 2020 and beyond
Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.
Consumers are losing hope in business’ privacy abilities
An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they’ll be solved.
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
Marketers and advertisers are struggling to hire creatives
A Creative Group study also found nearly two-thirds of respondents find staff retention more difficult.
Phones, robots and bikes will get smarter in 2020
From the Tech newsletter: Deloitte’s TMT predictions cover how AI chips and private 5G will impact consumers and industries.
Digital payments explode as cash volumes implode
A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.
How Warc sees 2020 playing out for marketers
The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.
Canadians among the most active loyalty program users
Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.
Retail sales slump (again) heading into the holidays
Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.
Customization and the role of ‘social distance’
New research from UBC undermines common assumptions about why shoppers will customize products a certain way.
