Research

ST.CoverDecJan

The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

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Are retailers missing what shoppers really want?

Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.

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Winning with self-employed women

Harbinger’s Jennifer Lomax checks out what makes self-employed ladies tick when it comes to brand preferences.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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The problems of an all-or-nothing mindset

A new study from NABS shows marcom staff are overworking themselves due to the demands of the industry.

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What to expect in 2015: report

Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford’s annual trend report the answer is yes.

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State of the marketing nation

Better strategic partnering and insights are marketers’ top priorities in 2015, plus more findings from our annual report.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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Infographic: Manipulating the senses

How does smell, sight and touch change the way consumers perceive purchases?

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

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Holiday shopping, by the numbers

A picture of the habits of a Canadian holiday shopper in 2014.