Research
New proof that clients get the advertising they deserve
ResearchRupert Brendon, partner at Aprais, reveals research that shows that the relationship between client and agency is interdependent.
Student habits forecast digital future for shopper marketing
Research / Shopper MarketingA study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.
Consumerology: Thinking broadly about pharma
Pharma/Beauty / Research / Shopper MarketingBensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.
Integer research finds frugality and private labels on the rise
Research / Shopper MarketingCanadian shoppers are cautious planners, but they still value the act of shopping.
Consumerology: Surviving the holidays
Research / Shopper MarketingMax Valiquette on an impending bleak holiday season, and how marketers can prepare for it.
Retail on the couch: See the world through shoppers’ eyes
Research / Shopper MarketingHierarchical clustering analysis shows how shoppers segment categories.
Canadians get a rush from reward programs: Maritz
ResearchA new report from Maritz Canada reveals what consumers love – and hate – about loyalty programs.
It’s (still) not easy being green
Branding / ResearchGreen aid: don’t be bashful about your brand’s eco-cred – shoppers want to know.
We Heard That! Wind Mobile
Mobile / Research / YouthToronto-based Youthography taps its online community of youth and young adults to provide strategy with an analysis of Wind Mobile
Smarty Pants reveals moms’ 100 most-loved brands
Research / Women / YouthFrom Disney to Wii, the American study reveals the brand preferences of moms of kids aged six to 12 – just in time for the holidays.
