Infographic: Online video fans favour QSRs

QSR / Research

Does watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.

Study finds millennials are money-wise

Research / Shopper Marketing

It’s not all about the latest tech or concert tickets for the 18-to-34 demo. A new study finds they’re more likely to budget and save or invest their tax return than older Canadians.

Infographic: The evolution of wearables

Innovation / Research

How an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.

Want someone to follow the crowd? Turn up the heat


Warm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.

The niche social networks Canadians are adopting: study

Research / Social media

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

Boomers by the numbers


A breakdown of Canada’s post-Second World War cohort, a market with lots of spending clout.

The lure of big data


DDB’s David Leonard says data doesn’t do the driving, it just guides the way.

AskingCanadians launches AskingAmericans


The Delvinia-owned Toronto research firm is expanding into the U.S., working with clients such as Ipsos and TNS.

Infographic: The social media and mobile gender divide


Women are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.

Expert reviews still most effective at getting buyers

Branded Content / Research

A new study found consumers perceive branded content as less informative than neutral third-party reviews.