Research

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.

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Canadians give up (some) pleasures for prudence

A new Mintel report suggests rising food costs are making consumers more conservative.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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Exploring other cultures through food: Mintel report

Canadians are craving ethnic meals, but some are intimidated to make their own. Here’s how brands can help them.

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Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

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Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Women less confident with financial decisions

A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.

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Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.

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Canadians don’t hate (all) ads

A new survey by the Ad Standards Council found that sexism is a big turn off for consumers.

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.