Research

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Agencies and marketers: We want your feedback

It’s time to weigh in on the state of the industry. Plus, brand side folks can vote on Marketer of the Year.

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Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.

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Aging Canadians unlikely to adopt digital health tools

A survey shows the population most likely to benefit from health innovations is also the least likely to use them.

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Are agencies ready to work with cannabis?

A new survey reveals how willing agencies and consultancies are to get involved with the emerging industry.

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What loyalty means to millennials vs. gen z

A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.

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Infographic: Where loyalties lie

Plus, how does routine factor into purchase behaviour?

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Fast Facts: The slow road to digital transformation

Smart Insights polls marketers on transformation, the martech stack and testing for investment.

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Fintech adoption grows in Canada, but we’re still behind

A new EY report provides some insight into why our adoption rate lags globally.

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Canadian retail looks rosy

Sales were up across all categories in May, with particularly strong growth continuing in automotive.

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Consumers show the preferred path for brand contact

CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”

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Fast Facts: Shiny happy marketers

Marketers and creative professionals are more satisfied with their jobs than those in other corporate roles.

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Companies more active in Canadian startup funding

The latest PwC MoneyTree report shows large corporations have had a larger role in supporting new ventures in 2017.

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Embracing risk key to digital transformation

Can Canadian businesses overcome their conservative reputation to transform?

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Fast Facts: March of the virtual employees

Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.

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Mobile banking satisfaction on the rise

RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.