Research
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Your audience is smarter than a goldfish: column
Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.
AR’s role in the marketing mix may grow: report
Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.
What do car buyers pay attention to in the showroom?
An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.
Last chance: We want feedback on the state of the industry
Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.
Fast Facts: CMOs may be drowning in data
A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.
Want to reach younger consumers? Try email
Adobe’s new email use survey shows younger consumers still engage with this older medium.
Canadian retail sales surged in Q2
Strong categories continue to grow while previously struggling categories turn things around.
Canadians’ taste for ethnic flavours grows
Consumers’ palates are still craving international flavours, including in new dayparts.
Marketers are facing a responsiveness gap
Everyone wants to be agile, right? Here’s what CMOs say is holding them back.
Aging Canadians unlikely to adopt digital health tools
A survey shows the population most likely to benefit from health innovations is also the least likely to use them.
Are agencies ready to work with cannabis?
A new survey reveals how willing agencies and consultancies are to get involved with the emerging industry.
What loyalty means to millennials vs. gen z
A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.
Infographic: Where loyalties lie
Plus, how does routine factor into purchase behaviour?
Fast Facts: The slow road to digital transformation
Smart Insights polls marketers on transformation, the martech stack and testing for investment.
