Research

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Why digital shops need to be proactive

SoDA’s latest report reveals what clients value most in their digital agency.

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Canadians are big deal seekers

But, as a new survey points out, we also want transparent pricing.

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Ads that stick in your brain

Are Canada’s most creative campaigns better at grabbing attention than ones made in the U.S.?

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Dining out, vacations still important for Canadians

Despite debt levels and some cutbacks, many consumers are still making “sensible splurges.”

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Mobile use by the numbers

More men than moms shop online, while the major social apps aren’t growing with millennials.

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Big retailers miss the mark on local foods

A new LoyaltyOne study reveals buying local is important to most Canadians, but obstacles unrelated to price prevail.

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RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.

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Canadian retail off to a good start

Sales were strong for most retail sectors in the first quarter, consultant Ed Strapagiel reports.

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Canadian consumers feel the pressure

Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.