Research

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Canadian consumers feel the pressure

Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.

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Getting consumers to pay attention

New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.

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Infographic: More moms on mobile

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.

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Which brands are meaningful for Canadians?

Havas Media’s new report suggests many consumers wouldn’t care if most brands disappeared altogether.

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Retail trends impacting the grocery business

Get the skinny on Nielsen emerging shopper trends that are set to impact the business before the decade is up.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.

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What makes consumers cry foul?

Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.

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Gas stations to blame for low retail growth

Store sales are strong, even though gas stations have pulled the overall category down to a meagre 0.5% growth year-to-date, according to consultant Ed Strapagiel.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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The power and value of personalization

This year’s Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.