Research

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New beginnings call for new brands

Sampler looks at how New Year’s resolutions have an effect on shoppers and their buying decisions.

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The growing influence of Gen Z

A new survey suggests people under 17 already have a significant say in household purchase decisions.

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Canadian retail slowed in third quarter

A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.

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Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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Holiday shopping habits, student edition

The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.

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What holiday shoppers want

Canucks are fond of physical browsing and buying, but they’ll snub retailers with empty shelves, according to a new SAS report.

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Do consumers trust fintech?

A report examines consumer perception towards fintech companies and their advantages over traditional financial services.

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Tech puts consumers in the driver’s seat

A new report finds consumers feel more empowered, making them less hesitant to switch brands.

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Infographic: A Canadian POV on Black Friday

A new poll suggests we’re not all willing to head south and that Boxing Day still dominates as a sales event.

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What really drives Canadian pride?

A new report shows how people feel about national identity, and how brands can respond.

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Conscience will impact holiday shopping: study

Consumers are buying more locally and they’re considering a retailer’s reputation when making purchases.

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Last chance: Share your thoughts on the industry

Oct. 31 is the final day to weigh in on all the relevant issues facing marketers and ad agencies today.

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Are Canadian retail sales about to slide?

As the holiday season approaches, growth remains respectable but there are signs that it may not stay that way.

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What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.