Research

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One in five Canadians use ad-blocking software

Your pop-up ad isn’t even being seen by 21% of Canadians, according to a recent Strategy/Decima poll, which asked 2,000 consumers from across the country whether they use ad-blocking software.

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Research updates

The CMDC’s Unity Project closes in on data integration

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New channels poised to cool hot market

The Wild West gets a little wilder as players scramble for TV, radio licences

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Market Meter

A cross-country compendium of media buying activity levels

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Cell phones: ‘It’s not what you have, it’s how you use it’

Study shows the ways in which youth are using their cell phones reflect lifestyle and attitudinal changes

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Leger poll: ‘Talent crisis’ looms

Are your employees jumping ship a little too soon for your liking? Getting them to stay may take more than money, according to a recent survey by Leger Marketing in Toronto.

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All quiet on the western front

Like the weather in Vancouver – which may be rainy, but fairly consistent, at least – the media scene in Canada’s third-largest city seems to be holding steady as of late.

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PPM launch a go for September

The September launch of the Personal People Meter (PPM) into the francophone Quebec market is going ahead, albeit under a lingering cloud of questions.

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Stop the insanity!

Stupidity! I can think of no other response when contemplating the television research landscape in the Canadian market.

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PBR model cracks the ROI dilemma

There’s a new-and-proven accountability model on the Canadian marketing scene, which should captivate the attention of C-level executives increasingly obsessed with ROI.

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Putting Sprite Ice to the test

The Romans might have believed ingesting mint enhanced their intelligence, but for Coca-Cola Canada a dose of mint is expected to enhance its bottom line. The company’s latest new beverage, Sprite Ice, was unveiled this month.

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Narrowing the gap: Why do media shops still measure GRPs and CPMs when our clients just care about awareness and sales?

Metrics is about measurement.

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Clone ads double recall: Study

IMA Outdoor conducts research into outdoor recall with controversial ad

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Agency remuneration models more complex: study

How clients pay their ad agencies has evolved over the years, even decades, into less-standardized methods and models. Accordingly, the Association of Canadian Advertisers commissioned Ipsos-NPD Group Canada, Toronto, to conduct the Agency Remuneration Survey 2002.

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America’s testing ground

Fickle, diverse consumers make Canada the perfect place for global marketers to test products