One in five Canadians use ad-blocking software
Your pop-up ad isn’t even being seen by 21% of Canadians, according to a recent Strategy/Decima poll, which asked 2,000 consumers from across the country whether they use ad-blocking software.
The CMDC’s Unity Project closes in on data integration
New channels poised to cool hot market
The Wild West gets a little wilder as players scramble for TV, radio licences
A cross-country compendium of media buying activity levels
Cell phones: ‘It’s not what you have, it’s how you use it’
Study shows the ways in which youth are using their cell phones reflect lifestyle and attitudinal changes
Leger poll: ‘Talent crisis’ looms
Are your employees jumping ship a little too soon for your liking? Getting them to stay may take more than money, according to a recent survey by Leger Marketing in Toronto.
All quiet on the western front
Like the weather in Vancouver – which may be rainy, but fairly consistent, at least – the media scene in Canada’s third-largest city seems to be holding steady as of late.
PPM launch a go for September
The September launch of the Personal People Meter (PPM) into the francophone Quebec market is going ahead, albeit under a lingering cloud of questions.
Stop the insanity!
Stupidity! I can think of no other response when contemplating the television research landscape in the Canadian market.
PBR model cracks the ROI dilemma
There’s a new-and-proven accountability model on the Canadian marketing scene, which should captivate the attention of C-level executives increasingly obsessed with ROI.
Putting Sprite Ice to the test
The Romans might have believed ingesting mint enhanced their intelligence, but for Coca-Cola Canada a dose of mint is expected to enhance its bottom line. The company’s latest new beverage, Sprite Ice, was unveiled this month.
Narrowing the gap: Why do media shops still measure GRPs and CPMs when our clients just care about awareness and sales?
Metrics is about measurement.
Clone ads double recall: Study
IMA Outdoor conducts research into outdoor recall with controversial ad
Agency remuneration models more complex: study
How clients pay their ad agencies has evolved over the years, even decades, into less-standardized methods and models. Accordingly, the Association of Canadian Advertisers commissioned Ipsos-NPD Group Canada, Toronto, to conduct the Agency Remuneration Survey 2002.
America’s testing ground
Fickle, diverse consumers make Canada the perfect place for global marketers to test products