Research

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Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

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Vision7 launches innovation initiative

The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

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Youth exchange store loyalty for point dexterity

Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.

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Brand transparency key to reaching consumers: study

The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.

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What’s next for shopper marketing?

LoyaltyOne ganders into the future with 10 2013 retail trends, plus predictions from Max Valiquette, John Torella and Susan Kim-Kirkland.

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Marketer Survey 2012

A year’s worth of insights gleaned straight from Canada’s top marketers.

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JWT launches its 2013 trend list

Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.

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New study shines light on privacy concerns

The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.

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It’s all in your brain: Nielsen opens NeuroFocus offices in Canada

The research co opens up three divisions in Canada to conduct studies on how consumers subconsciously react to marketing and products in stores.

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Infographic: What consumers want now + next

A guide to how consumers are using tech (and how much), what they’re ready for next and the role they’re willing to let brands play in their lives.

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What Canada’s aging population means for media

Strategy lays out the 2011 Census information and asks Zenith’s Sunni Boot and Aegis Media’s Sasha Grujicic to weigh in the impact for the Canadian industry.

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New proof that clients get the advertising they deserve

Rupert Brendon, partner at Aprais, reveals research that shows that the relationship between client and agency is interdependent.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.