Research

News

Two-thirds of Canadians say tobacco companies should be able to sponsor bar events

If it were up to Canadians, tobacco marketers would have a lot more leeway than the federal government gives them, at least when it comes to promoting product to consumers over the age of majority.

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The teflon city

Despite the media spend fallout from SARS and the day the lights went out, Canada’s largest city is sizzling, with local and national newspapers relatively healthy, radio demand on the rise and the economic engine that is TV leading the way.

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TiVo data confirms worst fears

TiVo has finally released data showing exactly how TV viewing behaviour is affected by the ability to save, pause, rewind and skip ads with the touch of a button, and as they say, there’s good news and there’s bad news.

News

One in five Canadians use ad-blocking software

Your pop-up ad isn’t even being seen by 21% of Canadians, according to a recent Strategy/Decima poll, which asked 2,000 consumers from across the country whether they use ad-blocking software.

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Research updates

The CMDC’s Unity Project closes in on data integration

News

New channels poised to cool hot market

The Wild West gets a little wilder as players scramble for TV, radio licences

News

Market Meter

A cross-country compendium of media buying activity levels

News

Cell phones: ‘It’s not what you have, it’s how you use it’

Study shows the ways in which youth are using their cell phones reflect lifestyle and attitudinal changes

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Leger poll: ‘Talent crisis’ looms

Are your employees jumping ship a little too soon for your liking? Getting them to stay may take more than money, according to a recent survey by Leger Marketing in Toronto.

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All quiet on the western front

Like the weather in Vancouver – which may be rainy, but fairly consistent, at least – the media scene in Canada’s third-largest city seems to be holding steady as of late.

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PPM launch a go for September

The September launch of the Personal People Meter (PPM) into the francophone Quebec market is going ahead, albeit under a lingering cloud of questions.

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Stop the insanity!

Stupidity! I can think of no other response when contemplating the television research landscape in the Canadian market.

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PBR model cracks the ROI dilemma

There’s a new-and-proven accountability model on the Canadian marketing scene, which should captivate the attention of C-level executives increasingly obsessed with ROI.

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Putting Sprite Ice to the test

The Romans might have believed ingesting mint enhanced their intelligence, but for Coca-Cola Canada a dose of mint is expected to enhance its bottom line. The company’s latest new beverage, Sprite Ice, was unveiled this month.

News

Narrowing the gap: Why do media shops still measure GRPs and CPMs when our clients just care about awareness and sales?

Metrics is about measurement.