Research

News

Few Canadians prepared to give up free downloads, even for $1 per song

The numbers appear only to back up what those who pay attention to the Internet already know: Free file trading services aren’t going away any time soon, sanctioned alternatives and 99-cent downloads be damned.

News

They like the show – but did they see the ad?

With new technology and new players like Rogers, true TV ad audience measurement is just around the corner

News

The death of demographics

Marketers have moved way beyond age and gender, so why is research still gathered using the traditional demos?

News

Nielsen Single Source or Unity?

Nielsen Single Source or Unity Project data?

News

Nielsen Single Source or Unity?

Nielsen Single Source or Unity Project data?

News

Nielsen tweaks digital panels

TV buyers baffled by Lonestar’s long-standing position at the top the diginet rankings may soon see the western channel’s reign come to an end, thanks to a move by Nielsen to change the system used for measuring digital and satellite TV viewing figures.

News

Nielsen tweaks digital panels

TV buyers baffled by Lonestar’s long-standing position at the top the diginet rankings may soon see the western channel’s reign come to an end, thanks to a move by Nielsen to change the system used for measuring digital and satellite TV viewing figures.

News

PVRs: Threat or opportunity?

Canada’s first survey of marketers’ attitudes toward on-demand TV shows the more you know, the better you’ll sleep

News

PVRs: Threat or opportunity?

The results of an online survey of the attitudes of 301 Canadian media and marketing professionals reveal that when it comes to personal video recorders and video-on-demand, unfamiliarity breeds contempt.

News

Analysis: BBM Summer 2003 Radio Survey

It turns out Torontonians do know JACK.

News

The death of demographics

Marketers have moved way beyond age and gender, so why is research still gathered using the traditional demos?

News

Two-thirds of Canadians say tobacco companies should be able to sponsor bar events

If it were up to Canadians, tobacco marketers would have a lot more leeway than the federal government gives them, at least when it comes to promoting product to consumers over the age of majority.

News

The teflon city

Despite the media spend fallout from SARS and the day the lights went out, Canada’s largest city is sizzling, with local and national newspapers relatively healthy, radio demand on the rise and the economic engine that is TV leading the way.

News

TiVo data confirms worst fears

TiVo has finally released data showing exactly how TV viewing behaviour is affected by the ability to save, pause, rewind and skip ads with the touch of a button, and as they say, there’s good news and there’s bad news.

News

One in five Canadians use ad-blocking software

Your pop-up ad isn’t even being seen by 21% of Canadians, according to a recent Strategy/Decima poll, which asked 2,000 consumers from across the country whether they use ad-blocking software.