Research

News

Nielsen tweaks digital panels

TV buyers baffled by Lonestar’s long-standing position at the top the diginet rankings may soon see the western channel’s reign come to an end, thanks to a move by Nielsen to change the system used for measuring digital and satellite TV viewing figures.

News

PVRs: Threat or opportunity?

Canada’s first survey of marketers’ attitudes toward on-demand TV shows the more you know, the better you’ll sleep

News

PVRs: Threat or opportunity?

The results of an online survey of the attitudes of 301 Canadian media and marketing professionals reveal that when it comes to personal video recorders and video-on-demand, unfamiliarity breeds contempt.

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Analysis: BBM Summer 2003 Radio Survey

It turns out Torontonians do know JACK.

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The death of demographics

Marketers have moved way beyond age and gender, so why is research still gathered using the traditional demos?

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Two-thirds of Canadians say tobacco companies should be able to sponsor bar events

If it were up to Canadians, tobacco marketers would have a lot more leeway than the federal government gives them, at least when it comes to promoting product to consumers over the age of majority.

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The teflon city

Despite the media spend fallout from SARS and the day the lights went out, Canada’s largest city is sizzling, with local and national newspapers relatively healthy, radio demand on the rise and the economic engine that is TV leading the way.

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TiVo data confirms worst fears

TiVo has finally released data showing exactly how TV viewing behaviour is affected by the ability to save, pause, rewind and skip ads with the touch of a button, and as they say, there’s good news and there’s bad news.

News

One in five Canadians use ad-blocking software

Your pop-up ad isn’t even being seen by 21% of Canadians, according to a recent Strategy/Decima poll, which asked 2,000 consumers from across the country whether they use ad-blocking software.

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Research updates

The CMDC’s Unity Project closes in on data integration

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New channels poised to cool hot market

The Wild West gets a little wilder as players scramble for TV, radio licences

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Market Meter

A cross-country compendium of media buying activity levels

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Cell phones: ‘It’s not what you have, it’s how you use it’

Study shows the ways in which youth are using their cell phones reflect lifestyle and attitudinal changes

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Leger poll: ‘Talent crisis’ looms

Are your employees jumping ship a little too soon for your liking? Getting them to stay may take more than money, according to a recent survey by Leger Marketing in Toronto.

News

All quiet on the western front

Like the weather in Vancouver – which may be rainy, but fairly consistent, at least – the media scene in Canada’s third-largest city seems to be holding steady as of late.