Research

5x5

Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.

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Revenues rose for agencies in 2012: Report

Recently released numbers from Statistics Canada suggest continued revenue and salary growth for marcom agencies.

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State of the marketing nation

Branded content and earned media are on the rise, while Facebook saw a decrease in brand participation, strategy‘s annual survey finds.

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Canadians driven by ‘need’ for habitual purchases: Study

A Microsoft retail study of the path to purchase for frequently purchased items found that 78% of shoppers only buy a product when in need.

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Urbanites by the numbers

The urban-dwelling demographic can present a significant opportunity for marketers, as well as some challenges. Here are some facts about this group.

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JWT Intelligence unveils 2014 trends list

Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.

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Squareknot expands and delves into research

The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.

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Five mobile shoppers to watch

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

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Millennials by the numbers

A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.

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Comparing loyalty programs in Canada

Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.

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Infographic: Mobile shopping habits

Tapped Mobile unveils research on how Canadian men, moms and millennials use their phones while in stores.

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Shopper marketing a top tactic for CPG and retail marketers: Survey

A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.

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North America marketing budgets rise: report

There was a general increase in budgets globally, despite a dip in Europe, according to the latest Warc survey.

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SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.

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Four trends in retail convenience: report

The Nurun Retail Transactions & Payments report highlights the increase of convenient digital payment options and brands bartering social capital for tangible goods.