Research

News

The silent partner

The media have been let off the hook for too long, writes New York recency guru Erwin Ephron. It’s time for TV to help us learn how advertising works

News

Market Meter: Special edition: Outlook 2004

To mark the advent of a new year, this issue’s meter looks at activity for the next 12 months. In 2004, newspapers and conventional broadcasters can expect some battles from agencies and clients over what many consider to be outlandish rate hikes.

News

Is the TV sky falling?

There have been a lot of Chicken Littles in our midst over the years, worried about the TV sky falling down upon us.

News

Youth, food and beverage: Meet the Alternivore

We’re constantly polling and interviewing young Canadians. And qualitatively and quantitatively, we’re hearing about lots of developments in food and drink.

News

Strength in numbers

It looks like the Canadian Community Newspaper Association is finally getting the credibility and attention it’s been looking for, now that the much-anticipated results are out for its ComBase research project.

News

What privacy law?

It turns out that Canadians don’t know much about the Personal Information Protection and Electronic Documents Act (PIPEDA), which came into effect on Jan. 1.

News

Luxuries come before RRSPs for many Canadians

With tax season approaching, Canadians young and old are starting to get their shoe boxes organized, for what is often a grueling process of accounting, that, among other things, reveals how much we can safely contribute to the coveted tax shelter known as the Registered Retirement Savings Plan.

News

Older Canadians say ads aren’t relevant

The majority of Canadian consumers find today’s advertising relevant, although responses differ significantly by age and province inhabited, according to the latest Strategy/Decima Poll.

News

Few Canadians prepared to give up free downloads, even for $1 per song

The numbers appear only to back up what those who pay attention to the Internet already know: Free file trading services aren’t going away any time soon, sanctioned alternatives and 99-cent downloads be damned.

News

They like the show – but did they see the ad?

With new technology and new players like Rogers, true TV ad audience measurement is just around the corner

News

The death of demographics

Marketers have moved way beyond age and gender, so why is research still gathered using the traditional demos?

News

Nielsen Single Source or Unity?

Nielsen Single Source or Unity Project data?

News

Nielsen Single Source or Unity?

Nielsen Single Source or Unity Project data?

News

Nielsen tweaks digital panels

TV buyers baffled by Lonestar’s long-standing position at the top the diginet rankings may soon see the western channel’s reign come to an end, thanks to a move by Nielsen to change the system used for measuring digital and satellite TV viewing figures.

News

Nielsen tweaks digital panels

TV buyers baffled by Lonestar’s long-standing position at the top the diginet rankings may soon see the western channel’s reign come to an end, thanks to a move by Nielsen to change the system used for measuring digital and satellite TV viewing figures.