Research

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Mobisodes

It was only a matter of time before a prodco opened a mobile division.

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Survey says…

My company CEO’s involvement in marketing is…

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Focus groups for a new age?

After watching her younger brother David – a self-described technophile – court his Colombian wife by Web cam, a realization struck Michele Erskine: Gathering consumers around a boardroom table to discuss ad concepts while nibbling on cookies isn’t always the way to go.

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Marketers retool sites to exploit Web research boom

More Canadians than ever are making purchase decisions through online research – 74% researched product info on the Web last year alone

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Agency execs now less trusted than lawyers

Almost 40% of Canadians say trust in agencies has decreased due to scandal

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U.S. mag spill is down, but are Canadian titles prepared for a rebound?

With nations to build and Enron execs to harass, Americans haven’t had much time for light reading over the last few years and that’s been evident in their magazine ad spends.

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Ads rarely drive purchases

Only 4.7% of Canadians cite recent ads as ‘most important influence’

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Will PPMs mean higher rates?

The portable people meter is performing well in the Montreal francophone market, and BBM Canada expects the data spewing from the new audience measurement system to be ready for daily use by media buyers and sellers within weeks. Still, the industry is divided on the impact and effectiveness of this newest measurement tool.

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The mysterious senior

As researchers finally cast their nets older, they’re finding savvy, experienced 57-year-olds – who think they’re 42

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Screwed by market research?

Twenty-six out of 51 respondents answered ‘yes’ to an online poll at Strategymag.com that asked the question, ‘Have you ever been seriously misinformed by a market research ‘expert’?’

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Online Poll: Let the Yanks in

Strategy conducted an online poll on its Web site from Nov. 15 to Dec. 15. We wanted to find out how our readers felt about the prospect of allowing more U.S. cable channels into the marketplace in light of the Canadian Cable Television Association and 49th Media petitions recently rejected by the CRTC.

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Hamilton: Toronto West?

With a population of just under 500,000 (over 650,000 if you include surrounding metropolitan areas Burlington and Grimsby) and situated only 61 km from Toronto, Hamilton exists somewhat in the shadow of its larger cousin to the east. Much of its media needs are accounted for by spill from Toronto, particularly where TV and radio are concerned.

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The silent partner

The media have been let off the hook for too long, writes New York recency guru Erwin Ephron. It’s time for TV to help us learn how advertising works

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Market Meter: Special edition: Outlook 2004

To mark the advent of a new year, this issue’s meter looks at activity for the next 12 months. In 2004, newspapers and conventional broadcasters can expect some battles from agencies and clients over what many consider to be outlandish rate hikes.

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Is the TV sky falling?

There have been a lot of Chicken Littles in our midst over the years, worried about the TV sky falling down upon us.