Research

Prox Plastic Mobile

Inside Innovation: Plastic Mobile plays with wearables

Wristbands, created in the agency’s experimental lab, are being used to reward people for making small talk.

infographic small

Infographic: Technology’s effect on memory

Consumers who use their phones while engaging with another screen are happier, but have worse recall, study finds.

shutterstock_157599014

Canadians cautious when buying cars: study

Microsoft Canada found that more than 50% of Canadians abandon plans to buy a new car in the research stage.

shutterstock_168661964

Valentine’s Day, in numbers

Atlantic Canadians are most likely to have sex this V-Day, we’ll spend less than Americans on gifts, and other stats you should know.

Copied from StreamDaily - influicity_ubk_1

Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.

Natasha

Three digital trends: Microsoft

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

5x5

Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.

Copied from Media in Canada - money1

Revenues rose for agencies in 2012: Report

Recently released numbers from Statistics Canada suggest continued revenue and salary growth for marcom agencies.

survey cropped

State of the marketing nation

Branded content and earned media are on the rise, while Facebook saw a decrease in brand participation, strategy‘s annual survey finds.

Microsoft p2p study 4

Canadians driven by ‘need’ for habitual purchases: Study

A Microsoft retail study of the path to purchase for frequently purchased items found that 78% of shoppers only buy a product when in need.

shutterstock_103239920

Urbanites by the numbers

The urban-dwelling demographic can present a significant opportunity for marketers, as well as some challenges. Here are some facts about this group.

Copied from Media in Canada - 2014

JWT Intelligence unveils 2014 trends list

Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.

shutterstock_81658429

Squareknot expands and delves into research

The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.

iphone1

Five mobile shoppers to watch

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

text

Millennials by the numbers

A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.