Research

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Squareknot expands and delves into research

The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.

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Five mobile shoppers to watch

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

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Millennials by the numbers

A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.

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Comparing loyalty programs in Canada

Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.

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Infographic: Mobile shopping habits

Tapped Mobile unveils research on how Canadian men, moms and millennials use their phones while in stores.

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Shopper marketing a top tactic for CPG and retail marketers: Survey

A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.

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North America marketing budgets rise: report

There was a general increase in budgets globally, despite a dip in Europe, according to the latest Warc survey.

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SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.

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Four trends in retail convenience: report

The Nurun Retail Transactions & Payments report highlights the increase of convenient digital payment options and brands bartering social capital for tangible goods.

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Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

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Vision7 launches innovation initiative

The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

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Youth exchange store loyalty for point dexterity

Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.

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Brand transparency key to reaching consumers: study

The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.