Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.


Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

PC bl Bacon Marmalade

Integer research finds frugality and private labels on the rise

Canadian shoppers are cautious planners, but they still value the act of shopping.


Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.


Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.


Canadians get a rush from reward programs: Maritz

A new report from Maritz Canada reveals what consumers love – and hate – about loyalty programs.


It’s (still) not easy being green

Green aid: don’t be bashful about your brand’s eco-cred – shoppers want to know.


We Heard That! Wind Mobile

Toronto-based Youthography taps its online community of youth and young adults to provide strategy with an analysis of Wind Mobile


Smarty Pants reveals moms’ 100 most-loved brands

From Disney to Wii, the American study reveals the brand preferences of moms of kids aged six to 12 – just in time for the holidays.


Watercooler: Asking Canadians ‘Which bank offers you the best brand experience?’

TD Canada Trust 22.79%


The eyes don’t lie

Sometimes, it’s hard to pinpoint why we love or hate certain commercials. For instance, I adore that ridiculous Pepto-Bismol spot featuring Paul Bunyan, a Godzilla type and company doing the ‘Pepto-dance’ set to a sped-up version of the now-infamous symptoms song. I don’t know why I love it. The music? The visuals? Hard to say. And, who knows – in a focus group situation, I may even be too embarrassed to admit that I love the silly spot.


Letters: Readers respond to David Moore’s query: Who will champion research innovation?

The future is non-verbal


Who will champion research innovation?

All industries must go through periods of major upheaval and change if they are to survive. Advertising is no exception. Our profession’s fresh young faces have seen more of advertising’s sacred cows sacrificed in a few short years than their forebears would have seen in an entire career.


Tell Us About Us’s yacht caper

If strategically planned pizzazz is a surefire way to raise a company’s profile, why not up the ante by staging pizzazz aplenty aboard a luxury yacht? That’s what the folks at customer research firm Tell Us About Us thought when they learned that the venue for an upcoming conference would be balmy Fort Lauderdale, Fla. Normally, says Winnipeg-based TUAU president Tyler Gompf, the annual meeting of the Institute for International Research is…well, he actually used a euphemism for ‘boring.’ He spied an opp to position the firm ‘as young, fun and exciting’ – plus ‘get some quality face time’ with some of the Fortune 500 attendees, which normally takes months of effort to achieve.



It was only a matter of time before a prodco opened a mobile division.