Research

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The niche social networks Canadians are adopting: study

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

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Boomers by the numbers

A breakdown of Canada’s post-Second World War cohort, a market with lots of spending clout.

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The lure of big data

DDB’s David Leonard says data doesn’t do the driving, it just guides the way.

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AskingCanadians launches AskingAmericans

The Delvinia-owned Toronto research firm is expanding into the U.S., working with clients such as Ipsos and TNS.

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Infographic: The social media and mobile gender divide

Women are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.

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Expert reviews still most effective at getting buyers

A new study found consumers perceive branded content as less informative than neutral third-party reviews.

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Trends gaining (and losing) steam

Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.

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Branded videos surpassed 100 million hits last year

A new study found the branded content wave is still rising, with an almost 50% year-over-year increase in views.

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Canadian retail sales up in January

While the industry saw an overall 3.8% gain over last year, convenience, furniture and electronic stores all saw declines.

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Infographic: The evolution of famous logos

Check out how the likes of Coca-Cola, Pepsi, Yahoo and Apple have changed their mark over the years.

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Infographic: Brands on Twitter

Brands still struggle to measure ROI on the social platform, which turns eight today.

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French Canadians more likely to “mesh” second-screen content: study

Millward Brown finds English Canadians are less likely to look at content related to the TV program they are watching on their second-screen smartphone or tablet devices.

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Women have Pavlovian response to touching boxers

A new study suggests women are more likely to seek immediate rewards and pay more for an item after touching “sexy” clothing.

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Infographic: Mobile by the numbers

More than half of millennials use a smartphone while watching TV, but 84% browse unrelated content, and other interesting insights from a new study on mobile habits.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.