Retail

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What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.

Giant Tiger

Giant Tiger hosts a holiday party for some familiar characters

The discount retailer builds on its customer-centric fall campaign by taking it into the home and leaning on more digital content.

clearlyARad

Clearly launches AR-powered Facebook ad

From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.

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Hudson’s Bay focuses on little moments in return to mass holiday advertising

The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.

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Lowe’s Canada to close 34 stores

The company plans to “simplify” its banners, change its assortment and focus investment on omnichannel and remaining stores.

PrairieRecords_store

Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

best-buy-christmas

Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

FountainTire

2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

Cadillac Fairview Corporation Limited-Ravel by CF Presents- CF B

Cadillac Fairview’s new app makes the mall ‘searchable’

From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

Eataly2

Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

Toys

Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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Second Cup goes for diversification in restructuring plan

The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.

Meghan Nameth

Meghan Nameth named SVP of marketing at Hudson’s Bay

The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.