Retail

Endy-Lodge

Endy to open a shipping container showroom

The mattress retailer is the latest to open shop at Stackt, a temporary Toronto market built from modular shipping containers.

addison

Addison makes first awareness push through branded content

A Quebec electronics retailer’s first marketing effort is a web series showing the hijinks of staff in its stores.

GK2

Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

HMVTOKYOSMOKE

Tokyo Smoke to open cannabis shop in Toronto

The retailer will sell its first recreational cannabis in Ontario after taking over HMV’s former flagship near Yonge-Dundas Square.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

Canadian Tire TFLIC still_2

Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Braden-Herschel

View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

fireflowerecomm

Fire & Flower launches cannabis ecomm platform

Recreational cannabis is available online in Saskatchewan, though the site offers some features for customers in other provinces.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

Aveeno

NKPR wins Urban Barn, Aveeno Hair Care

The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.

TimHortons

Tim Hortons moves closer to settling franchisee lawsuits

The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.

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Automat combines chatbots with display ads

The company has partnered with a Google-backed startup to expand the reach of conversational platforms.

Retail

Canadian retail has one of its weakest Q4s ever

Last year was bad for retail sales, and analyst Ed Strapagiel says more declines could be in store.

LCBO Exterior1

LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.