Retail

Best Buy

Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

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Sports Experts can tell if you take the easy way

The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.

Sobeys

Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

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Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

SIA

Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.

cannabis

Quebec enlists SAQ in cannabis plan

The government plans to have 15 stores open by July 1, which will be run by a new subsidiary of the alcohol board.

Source

The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

Vancouver Portrait Photographer

Arc’teryx brings backcountry skiing to life

How the retailer built its winter campaign around an immersive in-store VR experience.

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Toys ‘R’ Us chases engagement with AR app

A new app brings additional experiences for kids to the retailer’s catalogue and stores.

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Manitoba announces ‘hybrid’ cannabis retail model

The province will regulate distribution and wholesale, leaving the private sector to handle selling product to consumers.

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

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HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

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Amazon makes Black Friday an AR affair

An ARKit update to the online retailer’s free app puts a selection of products in your home.