Retail

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Fast Facts: Tweaking ecommerce spend for retention

A case to shift mobile spending away from acquisition-only.

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Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

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‘Here’s How’ Home Hardware is tackling market shifts

Rick McNabb reveals the factors that shaped a brand positioning the company needed for the spring rush.

ECommerce

Frank + Oak adds AI to improve customer recommendations

New machine learning software from Propulse is an integral part of a new customer subscription service.

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Uniqlo expands to B.C.

Following its Toronto debut, the retailer is set to open a new location in the Vancouver area.

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Home Depot kicks off spring with DIY know-how

A new campaign from Publicis positions the home reno retailer for a competitive season.

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A new concept, new strategy, new target for Sears

Three ways the retailer is hoping to turn around sales and target younger shoppers.

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Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

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Lowe’s helps consumers go hands-on with VR

The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

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Samsung to open new Canadian retail flagship

The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.

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IKEA gets into the connected home

A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.

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Casper teams up with West Elm in Canada

The mattress brand begins selling its wares at a Toronto location, following a partnership struck in the U.S.

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.