Retail

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Tech in Action: JC Penney creates a virtual try-on ad for engagement rings

The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.

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Cadillac Fairview to develop retail solutions with Scale AI

From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

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View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

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Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.

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What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.

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Giant Tiger hosts a holiday party for some familiar characters

The discount retailer builds on its customer-centric fall campaign by taking it into the home and leaning on more digital content.

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Clearly launches AR-powered Facebook ad

From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.

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Hudson’s Bay focuses on little moments in return to mass holiday advertising

The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.

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Lowe’s Canada to close 34 stores

The company plans to “simplify” its banners, change its assortment and focus investment on omnichannel and remaining stores.

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Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

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Cadillac Fairview’s new app makes the mall ‘searchable’

From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.