Retail

ha3

Tech in Action: A boardwalk becomes an AR storefront

Havaianas tried to drive brand awareness by sending beachgoers to products inspired by patterns scanned on a mural.

Retail-shopping

Retail sales lose steam after modest gains early in 2019

Ed Strapagiel’s latest sales analysis suggests retail growth began to cool off heading into the summer.

mochitwo

Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

Fire - Flower Holdings Corp--Fire - Flower Announces Strategic I

Couche-Tard acquires stake in Fire & Flower

The convenience giant has an option to acquire a controlling interest in the cannabis retailer, which hopes to accelerate its expansion.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

serta-image

Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

crustmain

Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.

HBC app

Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

IMG_0045

Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

IMG_0739

The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

art-color-colourful-207665

Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.

sportchek

Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

Sobeys-SOC

Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.

IMG_5440

Yorkdale dreams up Insta-worthy spaces

The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.

CandyCravingWoman_CIRCLE_K

Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.