Retail

Hallmark

How Hallmark plans to leverage its deal with Corus

Programming for the Hallmark Channel represents a brand-building opportunity, says the company’s new president.

pitapit

Pita Pit, WeedMD launch cannabis joint venture

Pioneer Cannabis looks to help franchisees get their retail locations off the ground.

GEN-ARDENE CARREFOUR DU NORD

What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

shoppersdrugmartlocation

Shoppers launches medical cannabis platform

The retail chain’s ecommerce site is now live, banking on the expertise of its staff to make it a “trusted and convenient source.”

Bigioni

MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

Sharon Brooklyn Bridge Closer cropped

MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

Loblaw Companies Limited-Canadians are spending more time with t

PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

incaseofanxiety

Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

Retail

Retail sales growth poised to reach low point

Stats from the first 10 months of 2018 have yet to recover from a downturn that began early in the year.

caspermain

Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.

greenfield

Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

aceyvalley

Westleaf and Ace Valley partner on cannabis stores

The companies will pursue locations in Ontario that offer a “highly curated” retail experience.

Eaton Centre

Cadillac Fairview partners with Lyft on rideshare pilot

The mall operator continues working towards enhancing customer experiences with a partnership at Toronto’s Eaton Centre.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Strategy’s most read of 2018: Shopper Marketing Report

The most attention grabbing retail and shopper stories from the last year.

staples

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.