Retail

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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.

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Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

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Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.

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Yorkdale dreams up Insta-worthy spaces

The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.

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Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.

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DSW kicks off new loyalty program

Shoe retailer redesigns its loyalty program based on demand for more “earn and burn” benefits for frequent shoppers.

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.

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The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.

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Loblaw expands food waste reduction program

The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.

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Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

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Grocery store makes its bags more embarrassing

Vancouver’s East West Market is aiming to get its customers to stop and think so they’ll remember to bring reusable shopping bags.

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Jackman Reinvents named AOR for Staples Canada

The agency expands its mandate to include a new brand platform as the retailer continues on its transformation.