Retail

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Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

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Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

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Birks channels heritage for rebrand

The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.

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Kraft Food Group beefs up its CRM strategy

The North American grocery division launched a pilot program in Quebec that saw it using insights from its “What’s Cooking” data-gathering property.

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Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

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Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.

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Comparing loyalty programs in Canada

Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.

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Infographic: Mobile shopping habits

Tapped Mobile unveils research on how Canadian men, moms and millennials use their phones while in stores.

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Global retail tour: surprising store concepts

Influence Marketing’s Martin Rydlo and Derek Joynt find crazy store ideas from pop-up malls to fold-away shops.

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Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

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Second Cup brews up a new concept store

Faced with intense competition, the Canadian coffee chain launches a new “ideal cafe” test concept in Toronto, with in-store materials set to roll out nationally.

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Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.

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Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.

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Hudson’s Bay Company to buy Saks

HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.

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Longo’s launches product and loyalty app

The grocer announced the arrival of its second app, allowing customers to create shopping lists, accumulate loyalty points and access discounts on products previously purchased.