Retail

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Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.

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Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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No place like Holts

Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.

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SmartSet hits the small screen

The Canadian retailer launches a rebranding effort featuring its first-ever TV ads.

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Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.

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Skittles scores sales with ‘Free Tree Boy’ campaign

Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.

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Quaker launches ‘Amazing’ CSR push

Quaker expects big results from its first in-store event fully integrated into a massive 360 campaign.

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Gold B!G Award: Taxi and Canadian Tire bring it home

The brand’s House of Innovation took Gold in this year’s B!G Awards. Find out why.

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TIFF: HMV features its digital platform

The retailer plans to put a spotlight on its online store during this year’s fest.

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The best of both worlds

Sears has something for both mom and daughter to love.

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Future Shop is “everywhere”

The company targets a new audience with its most multi-platform back-to-school campaign ever.

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MuchMusic and Virgin go shopping

The two brands have teamed up to launch a retail space in downtown Toronto.

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The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.

News

Lifestyle wars: Canadian Tire vs. Loblaw

The retail giants go head-to-head with new efforts focused on everyday living.