Retail

Longos-App-iphone image

Longo’s launches product and loyalty app

The grocer announced the arrival of its second app, allowing customers to create shopping lists, accumulate loyalty points and access discounts on products previously purchased.

uwe_headshotl_bigger

In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.

handshake

Loblaw to buy Shoppers Drug Mart

The move expands Loblaw’s reach as it gains around 1,200 of the drug stores.

retailmenot

Retailmenot comes to Canada

The coupon aggregating website arrives on scene with retail partners, such as Hudson’s Bay, Sears and Indigo.

Microsoft 2

Microsoft Advertising innovates for retail

Take a tour of three new technologies developed by the company that will help amplify the shopping experience.

money1

Shopper marketing a top tactic for CPG and retail marketers: Survey

A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.

iStock_000014867815Medium

Best Buy launches a lifestyle line

The new Viva brand carries more than 4,000 personal care and health and wellness SKUs targeting women.

Max Valiquette

Consumerology: Selling asset-light

Bensimon Byrne’s Max Valiquette looks at the need for brands to adapt from selling goods to selling services.

Strum

Strum launches, rewards customers for brand interaction

The new iPhone app provides a direct communication line for customers to speak with local Toronto retailers and restaurants while in their stores.

Nurun 1

Four trends in retail convenience: report

The Nurun Retail Transactions & Payments report highlights the increase of convenient digital payment options and brands bartering social capital for tangible goods.

Crumpler Australia

Global shopper marketing tour: down under edition

Influence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.

Max Valiquette

Consumerology: Don’t tweet angry

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.

iphone1

Who’s showrooming, and how?

A new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.

danforth1_201305081355513

In the aisles with The Beer Store’s Andrea Randolph

The VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.

Sportchek

Sport Chek cheers on athletes’ parents

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.