Retail

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Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

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Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

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Sport Chek rebuilds from the ground up

The Forzani retailer launches a new OOH campaign and reveals details about its rebranding plans.

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The final holiday sale at Zellers

The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

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Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.

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Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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No place like Holts

Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.

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SmartSet hits the small screen

The Canadian retailer launches a rebranding effort featuring its first-ever TV ads.

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Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.

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Skittles scores sales with ‘Free Tree Boy’ campaign

Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.

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Quaker launches ‘Amazing’ CSR push

Quaker expects big results from its first in-store event fully integrated into a massive 360 campaign.

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Gold B!G Award: Taxi and Canadian Tire bring it home

The brand’s House of Innovation took Gold in this year’s B!G Awards. Find out why.