Retail

News

Irving: Win extravagant, decadent prizes like this chocolate bar!

Some might think it’s a drag to win a bag of chips in a contest where boats and RVs are up for grabs, but a new campaign to highlight convenience chain Irving Mainway’s Cruisin’ to Win promo makes it a more memorable experience.

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Pharma Plus courts teens

High school kids across Ontario are being treated by Katz Group Canada to a ‘Munchie Mania’ card giving them a free bag of Doritos and Pepsi product with every $20 purchase.

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HBC: From fur to homes to…long distance?

Hudson’s Bay offers long-distance plan

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Build-A-Bear makes tracks for Canada

No doubt a lot of Canadian children tuck teddy bears in at night, but probably not many of the stuffed animals were actually created by their pint-sized nurturers. That’s about to change as St. Louis, Mo.-based Build-A-Bear Workshop expands north of the border.

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How green does your garden grow?

A squirrel gets zotzed by a rogue, gargantuan acorn in a new campaign for Greengate Garden Centre by Calgary-based Highwood Communications.

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DVDs: The Next Big Thing?

Marketers tapping into DVDs with cross-promotions and tie-ins

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Cashing in on the condo boom

With the condo boom, many hip urbanites are living in small spaces. And some retailers are designing condo-friendly furnishings to make the most of those 600 square feet.

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Prada on sale – at The Bay?

Here’s news that would quicken the pulse of Canadian shopaholics: The Bay is taking a run at off-price competitors like Winners by increasing ‘opportunity buy’ offerings to its customers.

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Publicity helps The Art of Hardware carve its niche

Never underestimate the power of publicity. Jeanne Milne, owner of Calgary-based retail store The Art of Hardware, doesn’t.

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Traditional retail marketing is flawed

The traditional marketing model is out of sync with the times. The new realities of the 21st century are radically different from the preceding decades, and significant and fundamental changes must be made to accommodate them. The key to change lies in focusing on the new concept of managing the entire customer experience, both the tangibles and the intangibles.

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Canucks spice up Ikea

Through the medium of mice, Amsterdam-based Strawberryfrog wants you to rethink your life, and in the process, rethink Ikea and what they sell.

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Best Buy ‘lands the brand’ in Canada

The recent arrival of eight Best Buy locations in the Greater Toronto Area has proven to be ‘one of the most successful marketing openings [the retail chain] has seen in its history,’ reports Lori DeCou, director of corporate communications for the Vancouver-based Canadian subsidiary.

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‘Circus-like’ kids’ wear chain poised to shake up Canadian market

A new kid on the children’s wear block in Canada seeks to curb the impatient whining of pint-size consumers by adding sizzle where it counts – in the store. Orchestra, a Paris-based retailer, recently landed in Complexes Des Ailes in Montreal (the former Eatons space) with a 3,000-sq.-ft. shop.

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Departments fight back against specialty stores

As baby boomers age, Canada’s department stores and mass merchants are facing a conundrum: how to zero in on the nitpicky youth demographic, without turning their backs on their core middle-aged female shopper.

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Chocolate purchase doesn’t start in store

It’s 3:16 pm on a Wednesday afternoon and the abnormally fast pace of the day has finally eased now that you know your director’s plane is in the air.
Taking a de-stressing stroll through your building’s lobby, you buy a Cadbury Dairy Milk bar, completely unplanned, tuck it into the palm of your hand, walk back to your office, and shut the door.