Retail

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

Cracking the craft beer category

When uniqueness is inherent to a sector, how do brands break through?

Aislelabs develops system to re-target in-store shoppers online

A partnership between the in-store analytics co and real-time bidding platform SiteScout lets retailers reach consumers online based on their offline behaviour.

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Discounts still king for loyalty perks: study

Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.

Amazon’s Fire heats up m-comm

Nurun’s Maxime St. Pierre on how the e-tailer’s new smartphone can drive next-level impulse shopping.

Wines step up to the table

From a new take on food trucks to a digital activation during Pride Week, check out what summer has in store for a few vino brands.

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Canadians open to a sharing economy: study

People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?

Infographic: Canadian consumers today

Take a visual tour to learn how we have evolved in the face of new technology and a post-recessionary world.

Are we selling like it’s 1999?

Google’s Chris Hodgson on how retailers’ mobile platforms are outdated and could result in the loss of consumers.

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L’Oreal hones in on a one-on-one approach with shoppers

The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.

Entice shoppers with neuro-marketing cues

From exciting the brain with senses to stimulating surprises, Influence Marketing’s Martin Rydlo and Dr. Trina Ghauri suggest cutting through the clutter with these insights.

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Influicity leverages the influencers

The Toronto-based company is working with Target and Kotex for a summer campaign tapping YouTubers.

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

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Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”