Retail

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The reality of retail

TraffikGroup’s Troy McGuinness on why brands shouldn’t ignore shopper marketing as a brand building opportunity.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

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Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

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Home Depot keeps it close to home

For over a year, the retailer has been quietly working to end youth homelessness. Here’s a look inside its CSR strategy.

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Rudsak eyes expansion

After two years of major growth and a strategic shift, the Montreal retailer is focusing on English Canada.

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Brandtrade goes on a shopping adventure

The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.

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Check it out: Wearable debit

The worlds of wearable tech and contactless payment collide with Everlink’s DebitWear wristband.

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Canadian Tire gets some friendly advice

The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.

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Reitmans gets into jeans

The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.

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Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Check it out: Ikea charges you up

The furniture retailer is ridding the world of cables, one charger at a time.

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Converse puts its sneakers on the street

Forget scuff-free shoes – Converse’s latest campaign features worn-in sneakers that reflect their wearers’ personalities.

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Don’t boil the ocean with mobile

Starting small with mobile marketing for retail can still have a big impact, says Pound & Grain’s Sandy Fleischer.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.