Retail

Max Valiquette

Consumerology: Don’t tweet angry

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.

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Who’s showrooming, and how?

A new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.

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In the aisles with The Beer Store’s Andrea Randolph

The VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.

Sportchek

Sport Chek cheers on athletes’ parents

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.

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Sears focuses on ‘The Essentials’

The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.

Janine

Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

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The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.

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In the aisles with Canadian Tire’s Allan MacDonald

Strategy chatted with the VP of marketing about the retailer’s recent jolt in its digital endeavors and how it’s adapting to the changing shopper landscape.

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Walmart brings Smiley out of retirement

The retailer’s mascot quietly returns to support a month-long price roll-back promotion by JWT.

Interac

Zulu Alpha Kilo lands Interac account

The Toronto agency will collaborate with Montreal’s Tank on the Canadian payment company’s marketing strategies later this year.

HMV collectibles

HMV bets on streaming, loyalty and merch

The retailer’s president and CEO Nick Williams discusses its plans to fight back in the face of digital adversity.

Wendy

In the aisles with Wendy Liebmann

Strategy chatted with WSL’s chief shopper to hear about cross-border trends, what makes Canadians unique, and everyone’s favourite topic, big data.

Target Popup Store

Starts and changes

Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson’s Bay tests out a retro look.

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Reinventing the drug store

Joe Jackman brings his high-speed retail makeover formula to Rexall.

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Influence Marketing goes beyond store aisles

InField Marketing Group has launched a new company division to provide clients with marketing that reaches consumers beyond retail touchpoints.