Retail

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Moving east

Noticed a Boston Pizza lately? If not, you will. The Richmond, B.C.-based restaurant chain plans to open 25 additional restaurants in Ontario and Atlantic Canada by year’s end. Leading the charge is Wendy Hendry, the company’s new director of regional marketing for Eastern Canada.

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Hires that make you go hmmm

MARKETERS

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Rising Young Media Stars

In his recent book Erase Everything and Start Over!, Pierre Delagrave, president of Cossette Media, and vice-chairman of the new global independent media services company Columbus Media International (see page 62), stated that the revolution we’ve experienced so far in the introduction of new media and technologies is only the first wave. Wireless Internet is second and will soon be part of daily life. To fully deal with this, he says both clients and agencies should have early adopters on staff. Media shops are already on it, staffing up with an exceptional calibre of innovative and strategic young people, so strategy asked media directors to identify some of their rising young stars, and here’s their take on the mediaverse.

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Brilliant: Away to the races

Quebecers have a special place in their hearts for The Grand Prix. The Canadian circuit stop was June 25 in Montreal, but the excitement started to build in April. This year, Provigo and its parentco Loblaw decided to tap into that Formula 1 buzz, and ran a pre-Grands prix – Les Grands Prix des épiceries. The results? It’s a winner.

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Retail hook-ups heat up

Time-pressed grocery shoppers aren’t going to venture down the cereal aisle in Loblaws unless they need cereal. Nor are they going to seek out the music section of Wal-Mart unless they really want that new Pearl Jam CD.

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TV therapy

Screaming children are an all-too-familiar part of the grocery shopping experience. And, chances are good that parents of the bored little tantrum-throwers will cut their trips short to regain some peace.

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The back page challenge

When it comes to imagining what a refurbished HBC would look like, there are a lot of questions that spring to mind. Mainly, is a mid-market department store chain even viable? We decided to ask the retail experts at Toronto-based consultancy J.C. Williams Group, led by founder John C. Williams. Here, is his team’s advice to American owner Jerry Zucker on what it will take to succeed in Canada.

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Cheap, good and ready in 15

Swiss Chalet wants to bite into the market share of its QSR competitors with its new Dine-in 15-Minute Lunch Guarantee promo.

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…meanwhile, CanTire’s evolution

It’s been a while since Canadian Tire has been known for ‘good’ advertising. But with help from its new Toronto-based AOR, Taxi, that’s all about to change.

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Brilliant! in-store marketing

Consumers make most purchase decisions at retail, so we thought it would be a good time to search far and wide for in-store environments that sizzle. Our guest editor John Torella, senior partner of the Toronto-based retail consultancy J.C. Williams Group, found three stars that are pushing the retail environment to the next level.

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Timmy’s TKO

Like Telus, Wendy’s International – owners of iconic Canadian brand Tim Hortons – has moved into the top 10 this year. ‘[They're] obviously trying to be pretty aggressive,’ says retail analyst Wendy Evans of Toronto-based Evans and Company of the ad-spend jump. She says that in light of Tim Hortons’ pending IPO, its spending increase is likely an effort to show value and build buzz behind the brand.

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Top 3 ways to save The Bay

When it comes to being authentically Canadian, nary a retailer can rival The Bay. Good news then, that South Carolina businessman Jerry Zucker, who secured a deal to purchase the department store chain at press time, says he will keep it alive. So what will a revived HBC look like? Our pundits point to several international players that Zucker can look to for inspiration.

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Brands can play at this mall

A Cathay Pacific airplane landed in B.C.’s Richmond Centre Mall late last month, giving young kids a place to burn some energy. And according to Leslie Matheson, marketing director at Richmond Centre, which has traffic counts of up to 12.5 million each year, the mall is looking to add more branded playgrounds targeting an older kid demo in the near future. 

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Cooking with Ikea

Ikea is targeting your kitchen. And Cass Hall, who has taken over the marketing manager role, is leading the charge. Hall, previously the Burlington, Ont.-based retailer’s advertising & creative manager, was promoted to the post after former marketing manager Nandini Venkatesh left in December.

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Is your target a man’s man? Then reach out to women

It used to be that if you visited your local Canadian Tire store on a Saturday, it’d be filled with men fidgeting with the latest power tools. Maybe the odd guy had a couple of kids in tow, but not many of their wives made the trip.