Retail

INDIGO BOOKS & MUSIC INC. - Indigo to Launch Two American Girl®

Indigo deepens in-store experience

The book, home and gift brand unveiled its shopping app and a partnership with American Girl for a store-within-store roll out to help draw shoppers back into the aisles.

Customers pose in the Samsung-sponsored ski lift photo booth

Holt Renfrew bows retro and techy holiday plans

The luxury retailer partnered with Samsung and Moment Factory to launch participatory holiday displays.

Copied from Media in Canada - mastercraft

Canadian Tire cleans up the party

The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy that will also potentially include a 45-second spot for its events properties.

Simons Edmonton

Best brand expansion: Simons brings chic design out west

The Quebec fashion retailer is taking on tough compettion and expanding to other provinces with its clever store designs.

monkey

Instant Brand of the Year: Ikea Monkey’s sudden fame

It wouldn’t be a “best of the year” roundup without mention of this fuzzy, fashionable primate. But did Ikea miss out on a marketing opportunity?

dave nichol

Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.

Kochhaus2_26058318

Global tour: disruptive retail concepts

From Asda in the U.K. to E-mart in South Korea, DDB’s Jason Dubroy tours the globe for retail concepts that may change the way goods are sold.

MEC1

MEC uses consumer motivations to inspire a rebrand

The retailer has redesigned its logo and is positioning itself as the go-to store for outdoor enthusiasts of different active profiles.

Think Tank

Courvoisier drives a new experience in stores

The cognac brand has launched its first major in-store program for a contest that awards customers travel and food goodies.

handshake

Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

Copied from Media in Canada - CanadianTire

Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

Copied from Media in Canada - Birks

Birks channels heritage for rebrand

The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.

Kraft

Kraft Food Group beefs up its CRM strategy

The North American grocery division launched a pilot program in Quebec that saw it using insights from its “What’s Cooking” data-gathering property.

Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Walmart

Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.