Retail

Continental

Canadian Tire ups the drama

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

house rules

Ikea’s house rules

The brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.

shutterstock_137342978

Reports of bricks and mortar’s demise have been greatly exaggerated

Perennial’s Chris Lund’s outlook may quell your showrooming fears.

shutterstock_183138164

The future of shopping: part two

In the second part of what’s to come in buying, strategy looks at the future of shoppable videos.

shopping

The future of shopping

In part one on what’s to come when buying, strategy checks out the evolution of virtual walls and creative at-home purchasing.

shutterstock_135064232

Canadian retail sales up in January

While the industry saw an overall 3.8% gain over last year, convenience, furniture and electronic stores all saw declines.

Slyce app

Slyce turns everyone into walking flyers

The Toronto-based app lets you to snap a picture of someone else’s clothes to buy items on the spot.

google image

Canadian e-comm offerings disappointing: study

A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don’t improve their online offerings.

grisim

David Grisim joins Exact Media

The former associate marketing director has left P&G to become the new CMO in residence for the sampling startup.

1 (8)

Philips lights the way for consumers

The tech company has introduced a retailer lighting system that talks to smartphones.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

Hointer3

Tomorrow’s retail tech today

The store of the future is already here, and it’s imitating the web while getting smaller and smarter.

occulus rift

Shopper Marketing Forum: Tech to track

From virtual reality planograms to digital wallets, we peek at some hot tech emerging in the retail space.

Lessons from e-tailers

Nurun’s Audrey Carr on three expectations shoppers have, and how bricks and mortar stores should tap into them.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.