Retail

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

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Toys ‘R’ Us calls upon the young at heart

To celebrate its 30th, the toy retailer asks consumers to take a pledge to “never grow up.”

Personalize to push purchasing

Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.

Walmart’s budding beauty play

Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.

Altuzarra at Montreal Fashion & Design Festival

Target rolls out collaborations

Tapping into the popularity of limited runs, the retailer brings in new fashion and home lines.

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EnviroKidz’s conservation play

Aye, sea turtles! The Nature’s Path brand has kicked off its first-ever push, tapping its environmentalism.

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Nordstrom’s test-and-learn marketing approach

Get a peek into the luxury retailer’s Canadian marcom strategy from “ground zero” in Calgary.

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Indigo finds its Muse

The mind-reading device from Interaxon lands its first retail partner with the book store.

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Etsy sellers step into the real world

Let’s get physical. A one-day national event is bringing your favourite artisan to a nearby location.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

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Retail sales make strong gains in Q2

There were broad improvements in the quarter, though weak spots remain in areas including electronics and jewellery.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

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MasterCard adds new loyalty tech to arsenal

Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.