Retail

tobacco vase

Brandaid partners with Selfridges

The U.K. department store will carry a new collection of handmade products from Haiti in partnership with the charity.

TMNT

Ninja Turtles invade Walmart

The retailer launches its latest augmented reality campaign to promote a new TV show.

Robert Koss 2011

In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.

Copied from Media in Canada - Zellers image

Everything must go at Zellers

The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.

Copied from Media in Canada - Picture 7

Reitmans shows that beauty is easy

The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.

TargetHotel1-300x224

TIFF: Target gets into the festival spirit

The company is launching a hotel takeover, aimed at tastemakers in the city.

angela_scardillo

Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - BrettLawrie

Sport Chek calls Brett Lawrie up to the plate

The Toronto Blue Jay and president of the Forzani Group talk about details surrounding the endorsement deal.

Walmart_Fox_158F_FINAL

A whole new world for Walmart

With new CMO Emma Fox on board, the retailer is boldly going where it has never gone before, putting a focus on moms, taking private label up a notch and entering the social media era.

walmartmom

Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

ChaptersThankYou_001

Overall winner: Indigo brings the love to school libraries

A revamp of the retailer’s Adopt a School program results in increased donations and awareness, with a 1,033% return on its marketing investment.

Reitmans2

Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

zellers

Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.

Thought-control head set_4

Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.