Retail

Le Chateau entrance

Le Château’s chic new look

The retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.

CanadianTire

Canadian Tire finds a reason to stay indoors

The retailer shows consumers how its new line of fitness products can keep winter off their back.

Ben Sherman Store (Toronto)

How much is that moving shirt in the window?

Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.

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Coca-Cola cans turn white for holidays with massive in-store push

Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.

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Loblaw reinvents reality TV

The retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.

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Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

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Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

sportchek

Sport Chek rebuilds from the ground up

The Forzani retailer launches a new OOH campaign and reveals details about its rebranding plans.

Zellers

The final holiday sale at Zellers

The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

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Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.

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Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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No place like Holts

Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.