Retail

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Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

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Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.

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Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.

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Le Château’s chic new look

The retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.

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Canadian Tire finds a reason to stay indoors

The retailer shows consumers how its new line of fitness products can keep winter off their back.

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How much is that moving shirt in the window?

Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.

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Coca-Cola cans turn white for holidays with massive in-store push

Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.

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Loblaw reinvents reality TV

The retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.

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Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

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Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

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Sport Chek rebuilds from the ground up

The Forzani retailer launches a new OOH campaign and reveals details about its rebranding plans.

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The final holiday sale at Zellers

The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

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Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.