Retail

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TV in the aisles: Metro’s recipe kiosks

Metro grocery retailer is installing recipe kiosks in its Ontario locations – digital displays that loop food ads on a touch screen and print meal-prep instructions for hungry shoppers.

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Talking ’bout my (green) reputation

Perception vs. reality: how do brands like Walmart, Unilever, Levi’s and Fairmont measure up?

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Burger King gets mad, even

How Jason Keown is leveraging Canadians’ appetites for premium burgers to drive sales to a 15-year high.

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The Bay fills its White Space

As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will court the exclusive, fashion-conscious set.

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Loblaw’s says no to at-risk fish

A retail campaign leaves a void where at-risk fish was once sold in the stores.

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Miss Roboto at your service

They’re always on time, never disheveled, and they maintain a consistently pleasant disposition. Could androids be the ideal front-line retail staff of the future?

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Second Cup’s new ingredient: escapism – it’s working

When Bruce Elliot took over the reins of Second Cup at the end of 2004, he quickly learned a valuable lesson about café culture: It’s not about the coffee. It’s not about food quality or clean washrooms either. Elliot, who was previously president of Labatt Breweries of Canada, discovered the secret to good café sales was something more touchy feely. ‘The real drivers were emotional,’ he says. ‘It’s about how you feel.’

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Fresh depressed

It’s been my habit for many years to do the family grocery run on Saturday morning. Like many urban dwellers struggling to eke out an affluent existence, I regard such domestic routines as burdensome. Frankly, after a week of heavy lifting in the trenches of commerce, I’d rather be trout fishing.

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Dairy Queen: an icon in transition

When he turned 13, Jean Champagne was given an unusual birthday present: a Dairy Queen uniform and the opportunity to make ice cream cones in his hometown of St. Catharines, Ont. ‘It was a big deal,’ says Champagne, who was the middle child of a large family.

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Target’s addictive DM for The Bead Addict

It’s not everyday a syringe full of decorative beads lands in your mailbox. Or a mini liquor bottle full, for that matter.

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Media deconstructed: Connected

We chose ‘Connected’ as the theme of this year’s Best Plan exercise to reflect the importance of having the multiple touchpoints in today’s integrated media plans work together – effectively – and to complete the circle: get noticed, get the message through, and get results.

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Tracy Fellows’ Evolution

For seven years, Canadian Tire had been milking the old ‘Ted and Gloria’ campaign, featuring the annoying, nerdy dad who never met a gadget he didn’t like. But with the brand’s increased emphasis on women shoppers and new products, Tracy Fellows, VP consumer advertising and marketing, decided it was time to scrap the tried-and-true – but tired – marketing strategy to create a more integrated one. She hit a homerun.

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Michael Brossard’s Golden Year

If Rona’s Michael Brossard were to sum up his success in 2006, it could be boiled down to one word: Olympics.

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Upcoming

In print…

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Moving east

Noticed a Boston Pizza lately? If not, you will. The Richmond, B.C.-based restaurant chain plans to open 25 additional restaurants in Ontario and Atlantic Canada by year’s end. Leading the charge is Wendy Hendry, the company’s new director of regional marketing for Eastern Canada.