Retail
Package redesign of the month: Petcurean
A pet food makeover helps create new brand awareness, with a QR and mobile assist.
Joe keeps it fresh
In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.
Why we heart Ikea
The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.
No place like Holts
Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.
SmartSet hits the small screen
The Canadian retailer launches a rebranding effort featuring its first-ever TV ads.
Loblaw to launch fine food collection in October
President’s Choice “black label” rolls out in exclusive sections in 140 stores.
Skittles scores sales with ‘Free Tree Boy’ campaign
Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.
Quaker launches ‘Amazing’ CSR push
Quaker expects big results from its first in-store event fully integrated into a massive 360 campaign.
Gold B!G Award: Taxi and Canadian Tire bring it home
The brand’s House of Innovation took Gold in this year’s B!G Awards. Find out why.
TIFF: HMV features its digital platform
The retailer plans to put a spotlight on its online store during this year’s fest.
The best of both worlds
Sears has something for both mom and daughter to love.
Future Shop is “everywhere”
The company targets a new audience with its most multi-platform back-to-school campaign ever.
MuchMusic and Virgin go shopping
The two brands have teamed up to launch a retail space in downtown Toronto.
The Beer Store goes upscale
A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.
Lifestyle wars: Canadian Tire vs. Loblaw
The retail giants go head-to-head with new efforts focused on everyday living.
