Shopper Marketing

Duke's copy

Conagra Canada promotes protein-based snacks

How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.

founders

2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

001

2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

Screen Shot 2018-09-07 at 9.52.22 AM

2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

Ricardo Magazine

2018 Brands of the Year: Ricardo’s recipe for success

How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.

Hero Image 4

Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

Samuel Adams3

Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.

IMG_2958

Uniqlo creates an online experience in store

The retailer created a pop-up that mimics its new mobile app and enables people to shop its products as though they would online.

LaCage2

La Cage’s renewed loyalty program goes digital

The restaurant developed a Club Cage app that collects customer data to personalize the dining experience.

Screen Shot 2018-08-22 at 1.44.20 PM

Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

farmboypickering

Empire acquires Farm Boy

Sobey’s owner will help the Ottawa grocer accelerate its growth plans as it continues on a transformation plan.

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

Neal Brothers rebrand

Neal Brothers rebrands to focus on ‘goodness’

The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.

Screen Shot 2018-08-28 at 12.47.00 PM

Inside Suzi Roher’s first flagship store

The accessories brand’s first standalone location takes inspiration from the art world to connect to Toronto’s fashion scene.

Kris Matheson

CloudRaker opens shopper practice

After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.