Shopper Marketing

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Iogo gets kids to eat their vegetables

The brand’s Nano line is infusing natural ingredients and convenience messaging into a redesign and in-store program.

Love with Food announces international expansion to Canada

Love With Food delivers snacks and insights

The California-based company comes to Canada with a subscription box that brands can use to sample their products.

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Unata and Inmar team up

The Canadian and U.S. companies have partnered to create a more seamless digital coupon program for retailers.

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Drone delivery gets off the ground

After a successful test, one Canadian company hopes to be in service next year.

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Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.

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Me to We opens retail space

The new Toronto store aims to sell socially-conscious goods but also educate shoppers about the organization’s work.

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Natrel’s Milk Bar comes to Toronto

The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.

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Flow Water makes an in-store play

The brand continues its partnership with the Jays’ Josh Donaldson, adding a contest layer to its campaign.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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CF Fairview introduces mall mapping pilot

The tool allows users to navigate multi-storey malls on mobile, and provides useful data.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.