Shopper Marketing

vanhouttestores

Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

Vegan Delights - Family

Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

Foodlavie

Metro partners with Foodlavie

The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.

mayochup

Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

grocery

Micro-trips the new norm in grocery

PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.

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Walmart adds Mobile Klinik to its Supercentres

The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.

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Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

Strawberry Lemonade

Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

MOCZ25

Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

optimumtogetherad

Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

CHEESE_BOARD_Cracker Barrel

Mintel shines spotlight on cheese consumption

Report highlights how brands can appeal to millennials.

Tasty-McCormick-main

McCormick partners with Tasty on millennial-friendly spice blends

The brand has launched the line based on insights from BuzzFeed’s food vertical.

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Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

Bonduelle Fresh Picked Greek Inspired Salad with Chicken

Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.