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Shopper Marketing

Maple Leaf Foods Inc--Maple Leaf introduces sweeping changes to

Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

Nick Kozak

Who won at the 2018 Shopper Innovation Awards?

Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

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Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

Pizza Hut

Pizza Hut introduces Hut Rewards

Data from the loyalty program will help the restaurant personalize its marketing campaigns.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.