Shopper Marketing

sleep country

Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

organic-garage1

The appeal of the specialty grocer

Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.

larry

Sustainability and health-led disruptors enter retail

From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

golf-1

In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

IMG_0045

Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

IMG_0739

The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

InaBuggy5 (1)

Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

Nancy_Metro

Q&A with Metro’s Nancy Modrcin

Outgoing VP of marketing says in-store displays not dead despite digitization.

Sprite Raptors Cans

Coca-Cola hopes to drain threes with Raptor mini-cans

CPG releases limited edition Sprite and Coke mini cans to celebrate big win.

unilever-image

Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

Spider-Man Suit

Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

Canadian-shopper

Canadian vs American shoppers

Brandspark finds we think differently about value, trust and innovation.

SKITTLES

Skittles temporarily ditches its rainbow colours

The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.

blurred-background-bread-bun-1431305

The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.