Shopper Marketing

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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Nature’s Way makes a play for grocery aisles

With big chains looking for more supplements, Nature’s Way formulates a new retail plan.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Food for thought on Canadians’ meal habits

A new Dalhousie study breaks down how we eat and with whom.

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Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.

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A note for Shopper Marketing Report readers

We’re taking a brief break for Cannes but we’ll be back in action in July.

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Farm Boy ‘bullish’ with expansion plans

The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.

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Match Marketing names new president and CEO

Michael Dill takes over leadership of the agency as founder Brett Farren steps away from day-to-day operations.

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Dunes Beach Beer aims for the lighter side of craft

The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.

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Olivieri puts gnocchi in the pan

The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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Assembli builds a healthier dining option

A new fast-casual format and single-price model aims to shake up what diners have come to expect from a pizza place.

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French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?