Shopper Marketing

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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Earth’s Own calls for plant-based revolution

To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

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Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

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Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

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The Shopper Innovation + Activation Awards shortlist

The best in shopper marketing and activation programs will be awarded at a gala on April 29.

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Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

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What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.