Shopper Marketing

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

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Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Handled bets on demand for personal shopping

The new mobile-based company aims to be a cheaper alternative to existing services.

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Inside Walmart Canada’s e-commerce expansion

From Marketplace to voice, Rick Neuman lays out why some of the retailer’s recent announcements matter.

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Crossmark names new Canadian president

Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.

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‘Zero-waste’ grocery store opens up in Ottawa

From in-store to online, how Nu Grocery’s founder aims to make the shopping experience simple for newbies.

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Nature’s Path raises its packaging bar

The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.

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Oka ventures further into snacking

The cheese brand adds to its individual portion pack options ahead of back-to-school.

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Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Men review shampoo, too

ChickAdvisor is expanding its sites as the men’s personal care category grows.

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SunRype brews up more products

The B.C. brand adds more adult-focused drinks to its portfolio.

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Infographic: Where loyalties lie

Plus, how does routine factor into purchase behaviour?

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Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.