Shopper Marketing

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Tim Hortons expands retail product lineup

A bar inspired by the “double-double” will be sold alongside new instant and ready-to-grab beverages.

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Baycrest brings The Brain Project into the LCBO

A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.

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Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

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Cannvas to add AR to its kiosks

Partnering with NexTech, the cannabis tech company looks to add more features to its in-retail education platform.

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Consumers remain loyal to Canadian retailers: report

New research by Mindshare lands as a number of established retailers retreat from the market.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

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Shoppers launches medical cannabis platform

The retail chain’s ecommerce site is now live, banking on the expertise of its staff to make it a “trusted and convenient source.”

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Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.

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MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.

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Westleaf and Ace Valley partner on cannabis stores

The companies will pursue locations in Ontario that offer a “highly curated” retail experience.