Shopper Marketing

9. Solutions bar (3)

The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

Lean

Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

RRBH Group ShotJPG

Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

NoFrills

No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

image (5)

Crispy Minis breaks up the day

Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

GITA_SM

The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

taxali2

The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

SMF17_Day 2_233

Don’t discount the dollar store, and other lessons

We break down three main takeaways following strategy’s annual Shopper Marketing Forum.

before_afterSM

Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

IKEA#

Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

Bully

Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

sephora2_1024

Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

before_afterSM

Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”