Shopper Marketing

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

Lemon

Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

Walmart

Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

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Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

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Seattle’s Filson makes its Canadian debut

The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.

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Nestle boosts its boomer-focused portfolio

A new product launch ventures beyond ready-to-drink to target the demo differently.

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.