Walmart launches shopping app
The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Natrel’s Milk Bar comes to Toronto
The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.
Flow Water makes an in-store play
The brand continues its partnership with the Jays’ Josh Donaldson, adding a contest layer to its campaign.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
CF Fairview introduces mall mapping pilot
The tool allows users to navigate multi-storey malls on mobile, and provides useful data.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
Instabuggy to deliver prepared meals
The grocery delivery service is adding ready-to-eat meal delivery in as little as one hour.
PetSmart brings The Secret Life of Pets to stores
Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.
Payments, produce and Popsicles: Three summer shopper trends
TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.
Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
Chapman’s adds a little novelty
The ice cream brand uses social media and branded content articles to push its new Kids Line.
A drink to our Heroes
Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.
The new Sears wish book
COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.