Shopper Marketing

earths-own-oats

Earth’s Own calls for plant-based revolution

To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

GK2

Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

country harvest packaging2

Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

dark-3162837_640

What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

tessa

Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

SIA

The Shopper Innovation + Activation Awards shortlist

The best in shopper marketing and activation programs will be awarded at a gala on April 29.

fruits-grocery-bananas-market

Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

retail grocery carts

What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

6deg_Warren_P_SM50 (1)

6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

rawpixel-1145272-unsplash

NexTech launches AR ‘try-on’ tool

A new service allows any retailer to integrate virtual trial features to their e-comm platform.

Spirit Leaf Inc--Spirit Leaf Inc- Unveils Concept Design for Rec

Cannabis retailers find their way into Ontario market

High Tide, Spirit Leaf and Choom have established agreements with the government’s lottery winners.