Shopper Marketing

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Swiss Chalet tests millennial-friendly concept store and menu

How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.

lushstore

Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.

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Parasol diapers arrive in Canada

The brand will use style to appeal to millennial parents, but faces stiff competition in a saturated market.

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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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TracyLocke unveils new omni-channel practices

The services are meant to help brands harmonize in-store and digital offerings and deliver more personalized experiences.

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British Columbia opts for hybrid cannabis retail model

Both private and public storefronts will be permitted to sell legalized cannabis.

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Nominate the next Retail Innovator of the Year

Today is the entry deadline for retailers that have seen success after transforming their customer experience.

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Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

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Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

GreenhouseJuice

Why everyone is copying Greenhouse Juice

The company built a brand in a new category by investing in smart production, premium packaging and home delivery.

SIA

Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

pcoptimum

Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.