Shopper Marketing

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

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Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

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Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Fresh City Farms delivers a new option

As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.

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Shoppers Drug Mart rolls out self-checkout

How the move aims to help the retailer’s value proposition.

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Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

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Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

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KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

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Chefs Plate delivers its first TV ads

The meal kit subscription startup turns to traditional advertising to reach a new customer base.

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Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.

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Inside Flow’s new pack design

The water brand has evolved its look to resonate with its health-focused target.

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Geometry taps longtime Kraft marketer to lead Toronto

Julian Franklin aims to bring his client-side perspective to the agency.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.