Shopper Marketing


Spokes takes a healthy approach to brand building

Why not compromising on brand is important to help the new product stand out in the “better-for-you” snack category.


Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.


NB Liquor will handle weed retail in New Brunswick

The province opts for a Crown corporation model and is currently seeking tenders for 20 retail locations.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.


Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.


Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.


Metro to buy Jean Coutu for $4.5 billion

The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.


VH builds on its ‘victories’

The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.


Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.


Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.


Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.


How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.


Instabuggy evolves its pricing

The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.


Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.