Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
CF Fairview introduces mall mapping pilot
The tool allows users to navigate multi-storey malls on mobile, and provides useful data.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
Instabuggy to deliver prepared meals
The grocery delivery service is adding ready-to-eat meal delivery in as little as one hour.
PetSmart brings The Secret Life of Pets to stores
Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.
Payments, produce and Popsicles: Three summer shopper trends
TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.
Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
Chapman’s adds a little novelty
The ice cream brand uses social media and branded content articles to push its new Kids Line.
A drink to our Heroes
Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.
The new Sears wish book
COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.
Uncle Ben’s creates healthy competition
The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.
Digitizing the beer wall
Why The Beer Store’s new digital inventory displays signal improvements to its overall retail experience.
Beware household gender conventions
Harbinger reports on how marketers must adapt to changing roles within the home.
Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.