Shopper Marketing

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Stops, Starts and Changes

American Express tests a new social-buying platform; Target introduces Canadians to Red Card; Sears, Best Buy and Future Shop cut jobs; Dollarama eyes Latin America.

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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Shoppers unveils Carnaby Sweet

As part of its efforts to reposition the Life brand as health care products, the pharma-retailer is donning a new name and look for its confectionery line.

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Mood Media rebrands, merges music services

The Toronto-based experiential marketing company has integrated its music divisions Muzak and DMX under a single name, Mood.

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ClearlyContacts opens first brick-and-mortar store

The e-retailer’s first physical store opens in Vancouver this spring, and will integrate social and digital elements using the same “Virtual Mirror” tool it provides online.

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Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

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3D printing revolution is here

Bensimon Byrne’s Max Valiquette muses on why marketers need to take note of the rapidly growing technology.

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Checkout 51 mobilizes couponing

Brands can hyper-target consumers based on past purchases with the new Canadian tech startup by Rethinker Pema Hegan.

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Unilever kicks off biggest personal care launch yet

The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.

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In the aisles with Metro’s Nancy Modrcin

The grocery retailer eyes a big online push as part of predictive analytics, personalized content play.

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Match’s shopper strategy

The Canadian shopper marketing firm is expanding its way to North American P2P ubiquity.

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Verdict: Iogo saves the day

Ultima Food CEO Gerry Doutre chats about launching a brand at lightning speed.

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Youth exchange store loyalty for point dexterity

Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.

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Stops, starts and changes

Vaughan’s already massive mall gets bigger, Lululemon stretches deeper into menswear and Metro offloads Couche-Tard.

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Aisle411 plots its course

The U.S.-based startup plans to enter Canada this year, with its Geo-Fence Alerts which allows retailers to reach shoppers when they step foot in stores.