Shopper Marketing

Karim Salabi

In the aisles with Rona’s Karim Salabi

Rona’s EVP marketing tells strategy how the retailer is building a new, more compact urban DIY empire.

joejackson

Joe Jackman’s coming out party

His Canadian agency engineered an amazing New York retail comeback. Now it wants a bigger stage at home.

Untitled

What’s next for shopper marketing?

LoyaltyOne ganders into the future with 10 2013 retail trends, plus predictions from Max Valiquette, John Torella and Susan Kim-Kirkland.

joejackson

Jackman reinvents itself

The firm that specializes in retail brand makeovers gets one of its own.

PF_Chips_SaltVinegar

Snack on this: Campbell offers the best of both worlds

The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.

PC_GF_MiniBrownie

Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

J&J

Johnson & Johnson launches HealthyEssentials.ca

The new CRM platform will be promoted with retailer-specific in-store campaigns and a traditional media buy.

12 11 19 super straws

Global Tour: Influencing action through experience

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool global shopper marketing executions.

NeuroFocus

It’s all in your brain: Nielsen opens NeuroFocus offices in Canada

The research co opens up three divisions in Canada to conduct studies on how consumers subconsciously react to marketing and products in stores.

simons_wem_34

Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

WALMART CANADA - Walmart Canada opens new regional office

Stops, starts and changes

Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.

JohnRocco2

In the aisles with Sears Canada’s John Rocco

The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.

UNATA - Longo's and Unata Launch Grocery Gateway Mobile

Longo’s goes mobile

The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.

chicago

What’s next for shopper marketing?

Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.

Soup2

Campbell and Longo’s scare hunger

The brand and retailer unite to collect non-perishable food this Halloween.