Shopper Marketing

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Costco investigates pilot opportunities with CiG’s new market research tool

The company pairs retailer info with market data for manufacturers to create a better consumer profile.

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No Name to roll out in-store, digital promotion in 2012

Loblaw’s value brand sums up its appeal with simple math in a new advertising push.

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New survey highlights shopping habits of men

As male-influenced shopping rises, a new Integer survey finds 63% of men fill their own needs before those of the family.

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Members unsatisfied with loyalty programs

New study finds loyalty programs don’t take advantage of communication opportunities with consumers.

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Four ways to fail at shopper marketing

Nielsen’s Neil Weitzman says it’s easy to fall flat if you don’t keep some basics in mind.

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Store stops, starts & changes

In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.

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iSign proximity advertising heads to Mac’s

The system will be Canada’s largest mobile advertising network, says iSign president Alex Romanov.

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Continued momentum: SampleSource partners with Walmart.ca

SampleSource is now the exclusive vendor for Walmart.ca sampling efforts, providing customers with request-based sampling options.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”

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Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.

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Trendspot: Food banks make for good shopper marketing business practices

Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.

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Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

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Three things: The challenge, the opportunity in retailer collaboration

With retailers increasingly setting the shopper marketing agenda, Spider Marketing’s Rico DiGiovanni tells us three things shopper marketers should keep in mind when working collaboratively with them.