Shopper Marketing

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The power of the penny

Retail diary: Perennial CCO Tara O’Neil says North American retailers should take a lesson from India’s lowest-income shopping store.

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Clienteling: the fast shopper in a slow store

Gary Schwartz, president and CEO of Impact Mobile, says stores should get mobile to woo customers in-store or risk losing them to the cloud.

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Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.

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IGA recruits new spokestoons to animate its aisles

The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.

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Consumerology: The social media brand problem (or the 25% solution)

Bensimon Byrne’s Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.

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Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.

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Shopper marketing’s future as seen through Twitter

To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.

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Shopper Marketing Forum: Day two recap

Day two of the conference delivered insights into ROI metrics, loyalty programs and battling private label competition.

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Shopper Marketing Forum: Day one recap

The first day of the event looked at the changing consumer psychology, location-based shopping and shopper marketing myths and obstacles.

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Roundtable: The Shopper Marketing Revolution

Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.

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Fresh Intelligence grows by two

The market research company welcomes two new executives into the fold, William Ratcliffe and Christian Mueller.

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MADD taps into billion-dollar non-alcoholic drink industry

Rolling out across the Sobeys chain, the virgin drinks are meant to deter drunk driving, while supporting the mothers against it.

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The social media brand problem (or the 20% solution)

Bensimon Byrne’s Max Valiquette looks at how people don’t actually want to engage brands on social media (but do anyway).

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Costco investigates pilot opportunities with CiG’s new market research tool

The company pairs retailer info with market data for manufacturers to create a better consumer profile.