Shopper Marketing

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Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

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Johnson & Johnson launches HealthyEssentials.ca

The new CRM platform will be promoted with retailer-specific in-store campaigns and a traditional media buy.

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Global Tour: Influencing action through experience

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool global shopper marketing executions.

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It’s all in your brain: Nielsen opens NeuroFocus offices in Canada

The research co opens up three divisions in Canada to conduct studies on how consumers subconsciously react to marketing and products in stores.

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Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

WALMART CANADA - Walmart Canada opens new regional office

Stops, starts and changes

Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.

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In the aisles with Sears Canada’s John Rocco

The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.

UNATA - Longo's and Unata Launch Grocery Gateway Mobile

Longo’s goes mobile

The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.

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What’s next for shopper marketing?

Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.

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Campbell and Longo’s scare hunger

The brand and retailer unite to collect non-perishable food this Halloween.

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Marketing Store Worldwide hires Mark Deep

The new hire will focus on building out the agency’s CRM offering.

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Banking on a ‘porkbook’

Quebec pork producers have created a cookbook for sale inside supermarkets.

Nikki Hellyer

In the aisles with Future Shop’s Nikki Hellyer

The retailer’s head of marketing on ‘showrooming,’ upcoming concept stores and Cyber Monday’s growth in Canada.

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SampleSource goes big with a million samples

The Toronto sampling co-op has just finished off its largest program to date, including a first-time partnership with Transcontinental magazines.

Force Supreme Youth Serum

Biotherm continues push into men’s skincare

With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.