Shopper Marketing


Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

Hunter Straker

Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.


Canada’s first digital shopper marketing agency launches

Digital Connect eyes mobile technology to help retailers battle showrooming.


Martin Rydlo and Derek Joynt join Infield Marketing as partners

The pair, formerly from Campbell’s and Walmart, will apply their client knowledge on the agency side of business.


Lassonde dips into juice-box market

Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.


Canadians favour online customer service

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette examines why retailers need to make CS top-of-mind.

Robert Koss 2011

In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.


Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.


Shoppers are browsing in stores and buying online

More than half of shoppers will walk away from a store purchase for a 5% online discount, a GroupM Next study finds.


Walmart techs up to play with superhero fans

The retailer is turning to AR apps to help promote new Teenage Mutant Ninja Turtles and Avengers merch.


Green brands welcome Terra20

Ottawa-area eco-store offers green brands a place to tell their story.

shopper marketing

Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.


Killer apps: ads’ tech tipping point?

Strategy executive editor Mary Maddever on the app-ification of brands, and a new shopper-focused award show.


Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.


Store wars: the next front

John Bradley analyzes the shifting retail-manufacturer relationship when it comes to shopper-focused innovation.