Shopper Marketing

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Stops, starts and changes: Telus gets touchy at Laval store

In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.

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Consumerology: Look to those most immersed in social network for future

Bensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.

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Nivea puts its game face on

The skin care line targets soccer-loving, sensitive-skinned men online and in store.

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Couponing for a new generation

Through gamification, businesses such as Kiip and Coupon Quest are bringing a fun element to dishing out rewards.

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Redefining self-service

Smart vending machines give retailers an opportunity to offer instant gratification to consumers.

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Online stores pop up in the offline world

Online retailer Well.ca could be at the forefront of a mobile-only pop-up store trend, predicts Nikolas Badminton, Tribal DDB.

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How shopper marketers could join a movement

Martin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.

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Well.ca shops with commuters

Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.

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Coupon Quest turns deal hunting into sport

The new iPhone app hides coupons sourced online in its new game.

Shopper Marketing Forum co-chair Martin Rydlo, director of strategy & initiatives, Campbell Company of Canada

Photo gallery: 2012 Shopper Marketing Forum

Our annual event saw industry members gather in Toronto to hear some of the top shopper marketing experts in the business share their views on how to move the industry forward.

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BrandSpark’s Best New Products revealed

New products from Mr. Clean, Nestle and Colgate are among Canada’s favourites, according to the latest survey.

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The power of the penny

Retail diary: Perennial CCO Tara O’Neil says North American retailers should take a lesson from India’s lowest-income shopping store.

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Clienteling: the fast shopper in a slow store

Gary Schwartz, president and CEO of Impact Mobile, says stores should get mobile to woo customers in-store or risk losing them to the cloud.

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Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.

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IGA recruits new spokestoons to animate its aisles

The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.