Shopper Marketing

IndigoFallWinter15

Roundtable: The Shopper Marketing Revolution

Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.

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Fresh Intelligence grows by two

The market research company welcomes two new executives into the fold, William Ratcliffe and Christian Mueller.

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MADD taps into billion-dollar non-alcoholic drink industry

Rolling out across the Sobeys chain, the virgin drinks are meant to deter drunk driving, while supporting the mothers against it.

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The social media brand problem (or the 20% solution)

Bensimon Byrne’s Max Valiquette looks at how people don’t actually want to engage brands on social media (but do anyway).

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Costco investigates pilot opportunities with CiG’s new market research tool

The company pairs retailer info with market data for manufacturers to create a better consumer profile.

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No Name to roll out in-store, digital promotion in 2012

Loblaw’s value brand sums up its appeal with simple math in a new advertising push.

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New survey highlights shopping habits of men

As male-influenced shopping rises, a new Integer survey finds 63% of men fill their own needs before those of the family.

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Members unsatisfied with loyalty programs

New study finds loyalty programs don’t take advantage of communication opportunities with consumers.

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Four ways to fail at shopper marketing

Nielsen’s Neil Weitzman says it’s easy to fall flat if you don’t keep some basics in mind.

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Store stops, starts & changes

In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.

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iSign proximity advertising heads to Mac’s

The system will be Canada’s largest mobile advertising network, says iSign president Alex Romanov.

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Continued momentum: SampleSource partners with Walmart.ca

SampleSource is now the exclusive vendor for Walmart.ca sampling efforts, providing customers with request-based sampling options.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”