Shopper Marketing

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”

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Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.

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Trendspot: Food banks make for good shopper marketing business practices

Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.

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Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

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Three things: The challenge, the opportunity in retailer collaboration

With retailers increasingly setting the shopper marketing agenda, Spider Marketing’s Rico DiGiovanni tells us three things shopper marketers should keep in mind when working collaboratively with them.

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Lawtons rewards healthy behaviour with Air Miles

Through the PROfile Health Club, the pharmacy is aiming to build customer loyalty while increasing education, prescription adherence and online and in-person habit tracking.

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Rogers and Yellow Pages target bargain hunters

The two Canadian companies have jumped on the deal-hunting bandwagon, launching their own digital properties.

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Loblaw innovates on new marketing fronts

Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.

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Retailers digitize gifting this holiday season

The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.

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One-click commerce: the mall-buster

Gary Schwartz of Impact Mobile and author of “The Impulse Economy” shares his thoughts about how mobile devices are changing shopping.

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Petcurean and CIL Paints go mobile

The two Canadian brands have developed mobile recommendation apps to help customers build affinity with their brands.

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The rise of shopper marketing

GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.

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Unilever and P&G subsidiaries expand service-based models

CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.