Shopper Marketing

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How much is that moving shirt in the window?

Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Integer research finds frugality and private labels on the rise

Canadian shoppers are cautious planners, but they still value the act of shopping.

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Coca-Cola cans turn white for holidays with massive in-store push

Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.

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Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.

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Mars | Philter socializes the path to purchase

Working with sister company Collective Bias, the agency is tapping into a community of bloggers to better understand the shopping experience.

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The wallet goes digital

Visa is set to launch a digital wallet and services platform, while in the US Google has already jumped on the concept with NFC technology.

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Canadian Tire rolls out new auto retail concept

The “Automotive Store of the Future” plans to elevate the customer experience.

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What not to wear

Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.

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TBWA launches shopper marketing division in Toronto

Managing director Marcus Evans heads up the first Canadian office of the Integer Group.

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

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Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

Three Things You Should Know: The coupon is back

It may not always be extreme, but couponing is back. Nola Martin of Stride talks about how brands can get the most out of it.

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Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.