Shopper Marketing

simons_wem_34

Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

WALMART CANADA - Walmart Canada opens new regional office

Stops, starts and changes

Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.

JohnRocco2

In the aisles with Sears Canada’s John Rocco

The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.

UNATA - Longo's and Unata Launch Grocery Gateway Mobile

Longo’s goes mobile

The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.

chicago

What’s next for shopper marketing?

Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.

Soup2

Campbell and Longo’s scare hunger

The brand and retailer unite to collect non-perishable food this Halloween.

mark deep

Marketing Store Worldwide hires Mark Deep

The new hire will focus on building out the agency’s CRM offering.

Pig book

Banking on a ‘porkbook’

Quebec pork producers have created a cookbook for sale inside supermarkets.

Nikki Hellyer

In the aisles with Future Shop’s Nikki Hellyer

The retailer’s head of marketing on ‘showrooming,’ upcoming concept stores and Cyber Monday’s growth in Canada.

Shopper_Marketing_image

SampleSource goes big with a million samples

The Toronto sampling co-op has just finished off its largest program to date, including a first-time partnership with Transcontinental magazines.

Force Supreme Youth Serum

Biotherm continues push into men’s skincare

With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.

shoppers 4

Mobile privacy a concern among Canadian shoppers

A recent Loyalty One study finds that consumers are not as open to sharing their mobile-related location with marketers as originally hoped.

Max_7728_final

Facebook, shopper marketing and you

In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.

Partner Rona-A

Stops, starts and changes; Rona eyes smaller stores

Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.

pepsi

Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.