Shopper Marketing

12 05 15 walmart

Walmart partners with AskingCanadians for market research

The superstore chain is expanding on research efforts from the US, inviting Canadian consumers to take part in online panels.

12 05 15 joe fresh

Stops, starts and changes

Joe Fresh launches a men’s couture-inspired line, Quebec gets racy with a soon-to-open Victoria’s Secret, while Sears introduces a customer service pledge.

12 05 15 fiesta

Match acquires Action Marketing Group

The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.

JP Lacroix 2 copy

Colour: the visual metaphor for choice

Shikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.

Facebook Canada's Steve Irvine speaks to marketers at BNPA conference

Mobile and social were hot topics at BPNA conference

Facebook’s Steve Irvine discussed how to be “social by design” at the 2012 Best New Product Awards Conference & Workshop.

TELUS Laval 02

Stops, starts and changes: Telus gets touchy at Laval store

In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.

Max_7728_final-200x300

Consumerology: Look to those most immersed in social network for future

Bensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.

Screen shot 2012-04-12 at 4.48.27 PM

Nivea puts its game face on

The skin care line targets soccer-loving, sensitive-skinned men online and in store.

rewards

Couponing for a new generation

Through gamification, businesses such as Kiip and Coupon Quest are bringing a fun element to dishing out rewards.

Image A_Utique Vending Machine Selling Luxury Cosmetics in LA

Redefining self-service

Smart vending machines give retailers an opportunity to offer instant gratification to consumers.

well.ca

Online stores pop up in the offline world

Online retailer Well.ca could be at the forefront of a mobile-only pop-up store trend, predicts Nikolas Badminton, Tribal DDB.

Toronto-20120323-00014

How shopper marketers could join a movement

Martin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.

well.ca

Well.ca shops with commuters

Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.

xhS1S882RmGIeSW47uDDhIfkjEgpP2hs6imA

Coupon Quest turns deal hunting into sport

The new iPhone app hides coupons sourced online in its new game.

Shopper Marketing Forum co-chair Martin Rydlo, director of strategy & initiatives, Campbell Company of Canada

Photo gallery: 2012 Shopper Marketing Forum

Our annual event saw industry members gather in Toronto to hear some of the top shopper marketing experts in the business share their views on how to move the industry forward.