Shopper Marketing
How much is that moving shirt in the window?
Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.
Retail on the couch: Collaborative marketing strategies along the new path to purchase
Brands must engage consumers online and arm them with as much information as they can.
Integer research finds frugality and private labels on the rise
Canadian shoppers are cautious planners, but they still value the act of shopping.
Coca-Cola cans turn white for holidays with massive in-store push
Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.
Holiday shoppers jumping on e-commerce bandwagon: study
A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.
Mars | Philter socializes the path to purchase
Working with sister company Collective Bias, the agency is tapping into a community of bloggers to better understand the shopping experience.
The wallet goes digital
Visa is set to launch a digital wallet and services platform, while in the US Google has already jumped on the concept with NFC technology.
Canadian Tire rolls out new auto retail concept
The “Automotive Store of the Future” plans to elevate the customer experience.
What not to wear
Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.
TBWA launches shopper marketing division in Toronto
Managing director Marcus Evans heads up the first Canadian office of the Integer Group.
The Verdict: The search for Canada’s Next Top Dog
Capital C’s Maple Leaf promo engages kids and parents and increases basket size.
Spider taps into mom’s shopping senses
Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.
Consumerology: Surviving the holidays
Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.
Three Things You Should Know: The coupon is back
It may not always be extreme, but couponing is back. Nola Martin of Stride talks about how brands can get the most out of it.
Retail on the couch: See the world through shoppers’ eyes
Hierarchical clustering analysis shows how shoppers segment categories.
