Shopper Marketing
Simons brings fluid retail design to Edmonton
The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.
Stops, starts and changes
Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.
In the aisles with Sears Canada’s John Rocco
The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.
Longo’s goes mobile
The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.
What’s next for shopper marketing?
Practitioners and pundits converged at Chicago’s Shopper Marketing Expo this month to weigh in on what’s working now and what needs to change, and to share a glimpse of the shopper and store of the future.
Campbell and Longo’s scare hunger
The brand and retailer unite to collect non-perishable food this Halloween.
Marketing Store Worldwide hires Mark Deep
The new hire will focus on building out the agency’s CRM offering.
Banking on a ‘porkbook’
Quebec pork producers have created a cookbook for sale inside supermarkets.
In the aisles with Future Shop’s Nikki Hellyer
The retailer’s head of marketing on ‘showrooming,’ upcoming concept stores and Cyber Monday’s growth in Canada.
SampleSource goes big with a million samples
The Toronto sampling co-op has just finished off its largest program to date, including a first-time partnership with Transcontinental magazines.
Biotherm continues push into men’s skincare
With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.
Mobile privacy a concern among Canadian shoppers
A recent Loyalty One study finds that consumers are not as open to sharing their mobile-related location with marketers as originally hoped.
Facebook, shopper marketing and you
In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.
Stops, starts and changes; Rona eyes smaller stores
Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.
Pepsi Taste Challenge exceeds targets
After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.
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