Shopper Marketing
Consumerology: Micro-social networks provide more POP options
Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.
Student habits forecast digital future for shopper marketing
A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.
Three things: How Steve Jobs would have approached shopper marketing
Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”
Gatorade’s Sport Chek nutrition centre scores
The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.
Trendspot: Food banks make for good shopper marketing business practices
Lay’s and Campbell Canada have successfully leveraged food banks to tie emotion to customers’ purchase decisions and strengthen relationships with retail partners.
Consumerology: Thinking broadly about pharma
Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.
Three things: The challenge, the opportunity in retailer collaboration
With retailers increasingly setting the shopper marketing agenda, Spider Marketing’s Rico DiGiovanni tells us three things shopper marketers should keep in mind when working collaboratively with them.
Lawtons rewards healthy behaviour with Air Miles
Through the PROfile Health Club, the pharmacy is aiming to build customer loyalty while increasing education, prescription adherence and online and in-person habit tracking.
Rogers and Yellow Pages target bargain hunters
The two Canadian companies have jumped on the deal-hunting bandwagon, launching their own digital properties.
Loblaw innovates on new marketing fronts
Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.
Retailers digitize gifting this holiday season
The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.
One-click commerce: the mall-buster
Gary Schwartz of Impact Mobile and author of “The Impulse Economy” shares his thoughts about how mobile devices are changing shopping.
Petcurean and CIL Paints go mobile
The two Canadian brands have developed mobile recommendation apps to help customers build affinity with their brands.
The rise of shopper marketing
GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.
Unilever and P&G subsidiaries expand service-based models
CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.
