Shopper Marketing

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Consumerology: The social media brand problem (or the 25% solution)

Bensimon Byrne’s Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.

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Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.

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Shopper marketing’s future as seen through Twitter

To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.

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Shopper Marketing Forum: Day two recap

Day two of the conference delivered insights into ROI metrics, loyalty programs and battling private label competition.

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Shopper Marketing Forum: Day one recap

The first day of the event looked at the changing consumer psychology, location-based shopping and shopper marketing myths and obstacles.

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Roundtable: The Shopper Marketing Revolution

Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.

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Fresh Intelligence grows by two

The market research company welcomes two new executives into the fold, William Ratcliffe and Christian Mueller.

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MADD taps into billion-dollar non-alcoholic drink industry

Rolling out across the Sobeys chain, the virgin drinks are meant to deter drunk driving, while supporting the mothers against it.

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The social media brand problem (or the 20% solution)

Bensimon Byrne’s Max Valiquette looks at how people don’t actually want to engage brands on social media (but do anyway).

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Costco investigates pilot opportunities with CiG’s new market research tool

The company pairs retailer info with market data for manufacturers to create a better consumer profile.

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No Name to roll out in-store, digital promotion in 2012

Loblaw’s value brand sums up its appeal with simple math in a new advertising push.

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New survey highlights shopping habits of men

As male-influenced shopping rises, a new Integer survey finds 63% of men fill their own needs before those of the family.

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Members unsatisfied with loyalty programs

New study finds loyalty programs don’t take advantage of communication opportunities with consumers.

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Four ways to fail at shopper marketing

Nielsen’s Neil Weitzman says it’s easy to fall flat if you don’t keep some basics in mind.