Shopper Marketing

Robert Koss 2011

In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.

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Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.

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Shoppers are browsing in stores and buying online

More than half of shoppers will walk away from a store purchase for a 5% online discount, a GroupM Next study finds.

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Walmart techs up to play with superhero fans

The retailer is turning to AR apps to help promote new Teenage Mutant Ninja Turtles and Avengers merch.

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Green brands welcome Terra20

Ottawa-area eco-store offers green brands a place to tell their story.

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Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.

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Killer apps: ads’ tech tipping point?

Strategy executive editor Mary Maddever on the app-ification of brands, and a new shopper-focused award show.

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Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.

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Store wars: the next front

John Bradley analyzes the shifting retail-manufacturer relationship when it comes to shopper-focused innovation.

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Subscription models could disrupt the shopping experience

Curated subscription services, which send out boxes of niche products, could offer a great opportunity for CPG companies to expand sampling out of the aisles.

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Quebec condiment maker expands product line

Maison Orphee expands its national presence with new line of sea salts.

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Customer service: Front-line or last line?

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette looks at the changing face of CS reps in an online world.

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Unata launches FreshPoints

The Aimia-backed mobile app rewards consumers for product reviews and ratings.

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Purex rolls out new premium look

Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.

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In the aisles with SDM’s Sandra Sanderson

Shoppers’ SVP marketing says a new approach to fully integrated shopper marketing, as well as retailer and manufacturer collaboration, is changing its promotion model.