Shopper Marketing

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Quebec condiment maker expands product line

Maison Orphee expands its national presence with new line of sea salts.

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Customer service: Front-line or last line?

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette looks at the changing face of CS reps in an online world.

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Unata launches FreshPoints

The Aimia-backed mobile app rewards consumers for product reviews and ratings.

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Purex rolls out new premium look

Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.

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In the aisles with SDM’s Sandra Sanderson

Shoppers’ SVP marketing says a new approach to fully integrated shopper marketing, as well as retailer and manufacturer collaboration, is changing its promotion model.

LOBLAW CO LTD - Loblaw introduces an innovative program

Starts and changes

Nordstrom is reportedly opening four Canadian retail locations, Joe Fresh teams up with JCPenney and Loblaws launches Guiding Stars program.

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Shoppers Drug Mart’s massive 50th anniversary celebration

The pharma-retailer will kick off its biggest campaign ever with an extensive media buy and special in-store promotions.

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Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.

ING Cafe

Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

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You’ve got retail: The online subscription service

Bensimon Byrne’s Max Valiquette looks at why marketers shouldn’t ignore the shopping method, which will soon enter the Canadian market.

Wonka Count Good Floor Display May 2012

Wonka crowdsources a new anthem

In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.

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Coors Light kicks off major OOH push for new packaging line

The Molson brand will also support the new resealable aluminum bottle in store, skewing promotion of the product to urban drinkers looking for convenient and portable beer.

Miss Vickie's Sea Salt & Malt Vinegar

Sweet chili chips, meet Pinot Noir

Miss Vickie’s marks 25 years with a campaign playing off its customers’ preference for wine with their snacks.