Shopper Marketing

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Petcurean and CIL Paints go mobile

The two Canadian brands have developed mobile recommendation apps to help customers build affinity with their brands.

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The rise of shopper marketing

GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.

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Unilever and P&G subsidiaries expand service-based models

CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.

Ben Sherman Store (Toronto)

How much is that moving shirt in the window?

Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Integer research finds frugality and private labels on the rise

Canadian shoppers are cautious planners, but they still value the act of shopping.

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Coca-Cola cans turn white for holidays with massive in-store push

Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.

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Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.

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Mars | Philter socializes the path to purchase

Working with sister company Collective Bias, the agency is tapping into a community of bloggers to better understand the shopping experience.

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The wallet goes digital

Visa is set to launch a digital wallet and services platform, while in the US Google has already jumped on the concept with NFC technology.

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Canadian Tire rolls out new auto retail concept

The “Automotive Store of the Future” plans to elevate the customer experience.

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What not to wear

Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.

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TBWA launches shopper marketing division in Toronto

Managing director Marcus Evans heads up the first Canadian office of the Integer Group.

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.