Shopper Marketing

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The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

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Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.

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Explorer Group launches high-tech shopper insight facility

CPG manufacturers can harness virtual aisles to test products and more.

PC bl Cherry shiraz wine jelly

Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.

Corrine Fresh Intelligence

Retail on the couch: tapping into the emotional brain

Fresh Intelligence analyzes the emotional state of Canada’s retail landscape to diagnose the shopper psyche within major grocery brands.

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Grocery shopping 2.0: The techno cart

Retailers look to modern options to keep up with customers’ growing desire for tech-savvy shopping experiences.

Jason Dubroy

Three things you should know

Jason Dubroy weighs in on the latest executions, new technology and where the shopper marketing sphere is headed.

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Skittles scores sales with ‘Free Tree Boy’ campaign

Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.

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Quaker launches ‘Amazing’ CSR push

Quaker expects big results from its first in-store event fully integrated into a massive 360 campaign.

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Focus and context are the new art and copy

Our Next Big Thing issue points the way to the future of advertising and marketing.

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Shawna Weinman joins Launch! as president

Former Cargo Cosmetics guru lands agency-side after 10 years on the client side.

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DDB Canada unveils Shopper Marketing Division

Shopper DDB will be lead by new VP shopper marketing, Jason Dubroy.

Mike Britton, president, CIM

CIM and BDS produce North American presence

The two companies have established a partnership that will see them deliver integrated sales and marketing solutions across the continent.

News

SMF Day 2: Real world applications

Experts at the strategy-sponsored Shopper Marketing Forum talk Target’s arrival, P&G’s in-store philosophy and what brands can learn from NYC’s Duane Reade.

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Shopper Marketing Forum: the experts weigh in

Industry pros such as Google’s Catherine Roe and Kraft Canada’s Melissa Martin talk shopper habits, journeys and motivations.