Shopper Marketing

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IKEA Canada launches TaskRabbit in-home assembly

The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.

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Casillero del Diablo gets spooky for Halloween

The Chilean alcohol brand is using bottle neck ties as a part of its in-store promotions during the busy period.

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Well Told Health begins large-scale retail expansion

To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.

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Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

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Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain

The Brain Project adds in-store activations to raise funds for brain research.

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Rabba Fine Foods undertakes its first major store redesign

The pilot store was unveiled in Etobicoke and will examine the possibilities for future concepts.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Conagra Canada promotes protein-based snacks

How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.

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2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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2018 Brands of the Year: Ricardo’s recipe for success

How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.