Shopper Marketing


Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.


What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.


Handled bets on demand for personal shopping

The new mobile-based company aims to be a cheaper alternative to existing services.


Inside Walmart Canada’s e-commerce expansion

From Marketplace to voice, Rick Neuman lays out why some of the retailer’s recent announcements matter.


Crossmark names new Canadian president

Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.


‘Zero-waste’ grocery store opens up in Ottawa

From in-store to online, how Nu Grocery’s founder aims to make the shopping experience simple for newbies.


Nature’s Path raises its packaging bar

The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.

Filet de 5 pointes OKA L'Artisan

Oka ventures further into snacking

The cheese brand adds to its individual portion pack options ahead of back-to-school.


Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.


Men review shampoo, too

ChickAdvisor is expanding its sites as the men’s personal care category grows.

Sun-Rype Products Ltd--SunRype Debuts a Refreshing New Tea Lineu

SunRype brews up more products

The B.C. brand adds more adult-focused drinks to its portfolio.


Infographic: Where loyalties lie

Plus, how does routine factor into purchase behaviour?


Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.

METRO INC--METRO Reaches a Partnership Agreement with MissFresh

Metro buys into meal kit company

The grocer acquires a majority stake in Montreal’s MissFresh, getting into an emerging category.

Photo 1_The Gooey Chewy

How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.