Shopper Marketing

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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The Source’s e-commerce overhaul

The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.

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PC Organics brings babies to the table

A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.

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Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.

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Cadillac Fairview invests in the outdoors

The property company is putting $21 million into its north Toronto open-air mall.

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Shopper marketing forum: Lessons from day two

From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.

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Shopper Marketing Forum: Highlights from day one

A house doesn’t make a home, and other key takeaways from yesterday’s event.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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Shopper Innovation Awards 2016 judges

Meet the panel behind the winning cases.

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Shopper Innovation Awards: Uber gets seriously safe

The ride-sharing company made a custom breathalyzer that orders free lifts.

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Shopper Innovation Awards winners revealed

Check out all of the best work that moved the judges most.

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Shopper Innovation Awards: Doritos tests Ketchup fans

The brand had chip lovers go to extremes to win the last bag.

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Shopper Innovation Awards: SC Johnson highlights messy moments

The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.

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Shopper Innovation Awards: Tim Hortons’ new level of chill

The QSR cuts the caffeine to boost cold beverage sales.

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Shopper Innovation Awards: Boston Pizza ups the loyalty ante

The restaurant brand’s MyBP app allowed for stronger relationships with customers.