Shopper Marketing

Miss-fresh

How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

yellow-fruit-frozen

Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.

phone

IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

Woman using smartphone or mobile phone

Mobile strategies at retail

At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.

CMO Research

Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.

vanhouttestores

Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

Vegan Delights - Family

Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

Foodlavie

Metro partners with Foodlavie

The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.

mayochup

Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

grocery

Micro-trips the new norm in grocery

PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.

phones-

Walmart adds Mobile Klinik to its Supercentres

The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.

wine-rack2

Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

Strawberry Lemonade

Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

MOCZ25

Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.