Payments, produce and Popsicles: Three summer shopper trends
TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.
Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
Chapman’s adds a little novelty
The ice cream brand uses social media and branded content articles to push its new Kids Line.
A drink to our Heroes
Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.
The new Sears wish book
COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.
Uncle Ben’s creates healthy competition
The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.
Digitizing the beer wall
Why The Beer Store’s new digital inventory displays signal improvements to its overall retail experience.
Beware household gender conventions
Harbinger reports on how marketers must adapt to changing roles within the home.
Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
Putting retail research to the test
Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.
The Source’s e-commerce overhaul
The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.
PC Organics brings babies to the table
A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.
Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.
Cadillac Fairview invests in the outdoors
The property company is putting $21 million into its north Toronto open-air mall.
Shopper marketing forum: Lessons from day two
From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.