Shopper Marketing

Unboxed-market

The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

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Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

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H&M Canada taps Chinese social media

Fashion retailer announces partnership with app giant Wechat with mall events.

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Ferrero Rocher gets squirrely again with bunny-less Easter

Chocolate maker expands on Easter squirrel point of sale with new smaller size.

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What’s New in Retail study highlights grocery innovators

Euromonitor report picks three grocers from around the globe that are enhancing the customer experience and disrupting existing formats.

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MorningStar Farms ready to veg out

Popular veggie burger maker brings U.S. offerings to Canada.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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Earth’s Own calls for plant-based revolution

To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

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Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.