Putting retail research to the test
Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.
The Source’s e-commerce overhaul
The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.
PC Organics brings babies to the table
A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.
Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.
Cadillac Fairview invests in the outdoors
The property company is putting $21 million into its north Toronto open-air mall.
Shopper marketing forum: Lessons from day two
From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.
Shopper Marketing Forum: Highlights from day one
A house doesn’t make a home, and other key takeaways from yesterday’s event.
Lessons from a 1959 board game about Loblaws
It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.
Shopper Innovation Awards 2016 judges
Meet the panel behind the winning cases.
Shopper Innovation Awards: Uber gets seriously safe
The ride-sharing company made a custom breathalyzer that orders free lifts.
Shopper Innovation Awards winners revealed
Check out all of the best work that moved the judges most.
Shopper Innovation Awards: Doritos tests Ketchup fans
The brand had chip lovers go to extremes to win the last bag.
Shopper Innovation Awards: SC Johnson highlights messy moments
The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.
Shopper Innovation Awards: Tim Hortons’ new level of chill
The QSR cuts the caffeine to boost cold beverage sales.
Shopper Innovation Awards: Boston Pizza ups the loyalty ante
The restaurant brand’s MyBP app allowed for stronger relationships with customers.