Shopper Marketing


What not to wear

Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.

Marcus Evans' Picture

TBWA launches shopper marketing division in Toronto

Managing director Marcus Evans heads up the first Canadian office of the Integer Group.

Top Dogs - main image

The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

SMR Creative Commons

Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.


Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

Three Things You Should Know: The coupon is back

It may not always be extreme, but couponing is back. Nola Martin of Stride talks about how brands can get the most out of it.


Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.

screen shot4

Mobile deal-making heats up

Brands like Bombardier are testing new geo-targeted deal aggregators, as more options and models launch in Canada.


Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.


P&G launches time-saving challenge

The “It All Starts with Yes” program aims to improve family life with a contest and coupon component.


SampleSource a big scale hit

Request-based online model improves trial rates for CPGs.


The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

HS Nielsen

Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.

CSI aisles

Explorer Group launches high-tech shopper insight facility

CPG manufacturers can harness virtual aisles to test products and more.

PC bl Cherry shiraz wine jelly

Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.