Shopper Marketing

Pig book

Banking on a ‘porkbook’

Quebec pork producers have created a cookbook for sale inside supermarkets.

Nikki Hellyer

In the aisles with Future Shop’s Nikki Hellyer

The retailer’s head of marketing on ‘showrooming,’ upcoming concept stores and Cyber Monday’s growth in Canada.

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SampleSource goes big with a million samples

The Toronto sampling co-op has just finished off its largest program to date, including a first-time partnership with Transcontinental magazines.

Force Supreme Youth Serum

Biotherm continues push into men’s skincare

With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.

shoppers 4

Mobile privacy a concern among Canadian shoppers

A recent Loyalty One study finds that consumers are not as open to sharing their mobile-related location with marketers as originally hoped.

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Facebook, shopper marketing and you

In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.

Partner Rona-A

Stops, starts and changes; Rona eyes smaller stores

Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.

pepsi

Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

Hunter Straker

Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.

iPhone

Canada’s first digital shopper marketing agency launches

Digital Connect eyes mobile technology to help retailers battle showrooming.

infield

Martin Rydlo and Derek Joynt join Infield Marketing as partners

The pair, formerly from Campbell’s and Walmart, will apply their client knowledge on the agency side of business.

Fruite

Lassonde dips into juice-box market

Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.

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Canadians favour online customer service

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette examines why retailers need to make CS top-of-mind.

Robert Koss 2011

In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.

Pulse_Boutique

Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.