Shopper Marketing

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The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.

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Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

Three Things You Should Know: The coupon is back

It may not always be extreme, but couponing is back. Nola Martin of Stride talks about how brands can get the most out of it.

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Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.

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Mobile deal-making heats up

Brands like Bombardier are testing new geo-targeted deal aggregators, as more options and models launch in Canada.

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Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.

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P&G launches time-saving challenge

The “It All Starts with Yes” program aims to improve family life with a contest and coupon component.

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SampleSource a big scale hit

Request-based online model improves trial rates for CPGs.

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The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

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Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.

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Explorer Group launches high-tech shopper insight facility

CPG manufacturers can harness virtual aisles to test products and more.

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Loblaw to launch fine food collection in October

President’s Choice “black label” rolls out in exclusive sections in 140 stores.

Corrine Fresh Intelligence

Retail on the couch: tapping into the emotional brain

Fresh Intelligence analyzes the emotional state of Canada’s retail landscape to diagnose the shopper psyche within major grocery brands.

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Grocery shopping 2.0: The techno cart

Retailers look to modern options to keep up with customers’ growing desire for tech-savvy shopping experiences.