Shopper Marketing


Winning in-store communication: the proof is in the purchase

Ipsos’s Catherine Yuile shares research results that decode why visuals work, and sheds light on how to capitalizing on Canadians’ brand loyalty.

12 06 13 close

Stops, Starts and Changes: Harry Rosen and Le Clos Jordanne pair up for Father’s Day

In this edition of our round-up, unexpected stops from the City of Toronto and Giant Tiger, anticipated starts from Loft and Target, and some changes from Sobeys and Canadian Tire.

12 06 13 locately

Shopper marketing research goes mobile

A pilot project between TNS and Locately will study the shopper between stores.


Consumerlogy: Defending the indefensible – the QR code

Bensimon Byrne’s Max Valiquette finds shopper marketing hope in oft-poorly used black-and-white dots.


Pepsi brings in-store elements to iconic Taste Challenge

The campaign will be stopping at big store openings, and QR codes on packaging invite consumers to participate online.

12 05 15 febreze

Febreze explores new distribution channels with car freshener

The recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.

12 05 15 stride

Kraft brings ‘fun’ to the aisles

The CPG company introduces a new liquid water-flavour enhancer, MiO, and kicks off its summer Stride campaign.

Exhibit F

Second Cup and Tassimo partner

The cafe chain extends brand reach while Kraft expands its product offering.

12 05 15 walmart

Walmart partners with AskingCanadians for market research

The superstore chain is expanding on research efforts from the US, inviting Canadian consumers to take part in online panels.

12 05 15 joe fresh

Stops, starts and changes

Joe Fresh launches a men’s couture-inspired line, Quebec gets racy with a soon-to-open Victoria’s Secret, while Sears introduces a customer service pledge.

12 05 15 fiesta

Match acquires Action Marketing Group

The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.

JP Lacroix 2 copy

Colour: the visual metaphor for choice

Shikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.

Facebook Canada's Steve Irvine speaks to marketers at BNPA conference

Mobile and social were hot topics at BPNA conference

Facebook’s Steve Irvine discussed how to be “social by design” at the 2012 Best New Product Awards Conference & Workshop.

TELUS Laval 02

Stops, starts and changes: Telus gets touchy at Laval store

In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.


Consumerology: Look to those most immersed in social network for future

Bensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.