Social media

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Are you falling for the chase?

On Tinder, Snapchat and Instagram, the Responsible Gambling Council is warning people of the perils of excessive gambling.

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Which Canadian agency picked up Gold at the Mashies?

Here’s a hint: it won for a campaign on Snapchat.

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A picture’s worth 60,000 words

Let’s get visual. Pound & Grain’s Penny Norman and Jackson Murphy on ditching those pesky words in favour of pics.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Hootsuite launches a partner program

The social management platform is the latest in the space to offer hands-on workshops for creatives.

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The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

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CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

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Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

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Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.