Social media

The niche social networks Canadians are adopting: study

Research / Social media

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

Don’t be a dick: an ethical guide to advertising

Branded Content / Digital / Social media

Five rules for how to not be a jerk and alienate your consumers online from Leo Burnett’s Thomas Kenny.

Infographic: Brands on Twitter

Research / Social media

Brands still struggle to measure ROI on the social platform, which turns eight today.

Are brands ready for the Instagram economy?

Digital / Social media

Can big brands get e-commerce success through the image-sharing app? Twist Image’s Mitch Joel sure thinks so.

SXSW blog: No more ‘me too’ real-time marketing

Blog / Digital / Social media

Tribal Worldwide’s Laura Muirhead’s lessons from Lego and Sharknado on really marketing in real time.

What the hell is Normcore?

Fashion+Clothing / Social media

Should marketers embrace the latest fashion trend or will it disappear faster than you can say Harlem Shake?

Contiki boost sales on a shoestring budget

Social media / Travel+Tourism

The Canadian-led “#Noregrets” social campaign gets global pickup after reaching 90 million people worldwide in 2013.

The Facebook conundrum

Social media

Or “how I stopped worrying and loved the algorithm.” Leo Burnett’s Thomas Kenny looks at dealing with the fallout from FB’s changes.

Brands play on Instagram

Social media

As the social app’s user base swells, brands like Madewell and the TSFF are rolling out mass-market campaigns to drive followers.

Starbucks Canada launches Tweet-a-Coffee

Food+Beverage / Social media

The platform allows Twitter users to gift coffees to friends and strangers.