Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.
The sausage brand continues its social push with recipe content for the most important meal of the day.
How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.
The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.
The organization forgoes a script, using an immersive 360 post to tell its story.
The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.
How Havas helped one photographer with a hyper-targeted pitch.
The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.
General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.
A new social campaign seeks to give our neighbours a vote of confidence.
How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.
The brand delves into content marketing to show how its accommodations help connect Canadians.
Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.
Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.
Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.