Social media

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

Interac

Interac taps the power of Flash

The brand uses an in-person stunt and digital campaign to show how quick payments can be.

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Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

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Hootsuite debuts ROI-focused offering

A new measurement tool and consultancy service aims to help marketers prove the value in their social campaigns.

facebook-f8

What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

TSFF-2

Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

Kijiji1

Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

CT

Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

WeekdayWin

Minute Rice targets time-strapped moms

A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.

Funeral

Arbor Memorial tackles a taboo topic

How the funeral services brand is using online content to position itself as a thought leader in the industry.