Social media

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Back page: Finding the viral unicorn

Every brand wants it, but how do you snag one? Leo Burnett shares its secrets.

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Public Safety Canada, Telus partner to keep app users safe

The telecom company and government partnership targets smartphone users with tips on app privacy and avoiding cybercrime.

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Smarties gets personal on Instagram

The brand has launched its presence on the social platform, introducing itself to fans in an artsy way.

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Royal Canadian Mint uses change to tell our stories

The Mint’s TV spots feature coins being used to showcase Canada’s 150-year history in an animated way.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Tangerine looks to brighten futures

The bank’s new long-term CSR platform aims to give Canadians confidence to succeed.

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Square One thinks globally

The Toronto-area mall is tapping into social media style stars in a bid to become a fashion destination for Ontario shoppers.

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CASSIES Gold: Ikea’s home run

To prove it knows life at home, the retailer engaged consumers with its “House Rules.”

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.

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When going viral isn’t enough

CASSIES judge and DDB Montreal’s Etienne Bastien on campaigns’ actual vs. perceived success.