A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.
A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.
How the funeral services brand is using online content to position itself as a thought leader in the industry.
Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.
The sausage brand continues its social push with recipe content for the most important meal of the day.
How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.
The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.
The organization forgoes a script, using an immersive 360 post to tell its story.
The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.
How Havas helped one photographer with a hyper-targeted pitch.
The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.
General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.
A new social campaign seeks to give our neighbours a vote of confidence.
How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.
The brand delves into content marketing to show how its accommodations help connect Canadians.