Social media


IZ’s plan for freedom

The fashion brand for wheelchair users has a new initiative that aims to empower customers with more than their style choices.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


The death of digital strategy

KBS Toronto’s Rick Jessup on why brands and agencies need to stop wasting time on vanity metrics.

Shine Influencers Cover Page

Shine Influencers launches in Toronto

The new talent management offering aims to help brands better connect with their target demos.


Are you using Instagram wrong?

The head of Nomad Logic explains why brands are missing out on the full power of the king of social engagement.


BMO wants you to #TakePause

This Remembrance Day, the bank encourages moments of silence on social media.


Check it out: Burn your bras

Toronto’s Fortnight Lingerie puts flame to padding, encouraging women to “#BustOut.”


On the cusp of a “look up movement”

Brands should help get people to put down their phones, and Marketelle’s Jessie Sternthal explains why.


Dove Canada finds a social niche

The Unilever brand partners with social media creator “Mama Bee” for its latest self-esteem push.


Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.


Leading the way to accessible food

How the second “Restaurants for Change” event plans to get its message of food security in front of more people.


Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.


Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.


In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.


Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.