Social media

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Hootsuite debuts ROI-focused offering

A new measurement tool and consultancy service aims to help marketers prove the value in their social campaigns.

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What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

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Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

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Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

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Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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Minute Rice targets time-strapped moms

A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.

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Arbor Memorial tackles a taboo topic

How the funeral services brand is using online content to position itself as a thought leader in the industry.

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Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

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Johnsonville serves holiday breakfast

The sausage brand continues its social push with recipe content for the most important meal of the day.

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KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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Check it out: The Brew Box’s Christmas quiz

The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.