Social media

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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Check it out: The Brew Box’s Christmas quiz

The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.

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Check it out: A personalized Insta-portfolio

How Havas helped one photographer with a hyper-targeted pitch.

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South St. Burger ‘better-izes’ dinner

The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.

Baking

Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

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Check it out: America needs our support

A new social campaign seeks to give our neighbours a vote of confidence.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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Check it out: Graffiti Alley goes virtual

Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

BC

Destination BC’s Instagram expansion

A new tool aims to use curated social content as the starting point for travel planning.

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Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.