New York Fries takes to Snapchat, asking users to share their potentially risque love of the food.
A new campaign hopes to engage younger donors by tapping into their spirit of adventure.
Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.
Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.
A new campaign asks Canadians to share their best moments with loved ones, however brief they might be.
Just how much do you have to run to work off your Blue Jays donut?
A new social campaign for Cold and Flu focuses on family support over product promotion.
YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.
Mobile games, social good and millennial dads were all draws for Canadians watching this year.
A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.
The fashion brand for wheelchair users has a new initiative that aims to empower customers with more than their style choices.
The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.
KBS Toronto’s Rick Jessup on why brands and agencies need to stop wasting time on vanity metrics.
The new talent management offering aims to help brands better connect with their target demos.
The head of Nomad Logic explains why brands are missing out on the full power of the king of social engagement.