Social media


Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.


Check it out: America needs our support

A new social campaign seeks to give our neighbours a vote of confidence.


Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.


Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.


What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.


Check it out: Graffiti Alley goes virtual

Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.


How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

Screen Shot 2016-08-17 at 9.13.04 AM

SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.


Destination BC’s Instagram expansion

A new tool aims to use curated social content as the starting point for travel planning.

Urbery-April1-601035 2

Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.


How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.


OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.


Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.


Check it out: Heart and Stroke employs the 6ix Dad

The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.


Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.