Social media

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Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.

The hottest six-second creators

Looking to hook up with the Vine community? Here are the top three Viners that should be on your radar.

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What’s working now: hyper-local and relatable

From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.

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When social media meets Minority Report

Twist Image’s Mitch Joel asks whether products and services can be more social than humans.

Infographic: Which social sites work best for e-comm?

Facebook led the pack in steering purchases, while Polyvore had the highest order value average.

The young and agile

Savvy millennials are starting their own agencies and proving experience is not everything.

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The niche social networks Canadians are adopting: study

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

Don’t be a dick: an ethical guide to advertising

Five rules for how to not be a jerk and alienate your consumers online from Leo Burnett’s Thomas Kenny.

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Infographic: Brands on Twitter

Brands still struggle to measure ROI on the social platform, which turns eight today.

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