Social media

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Bigger isn’t always better

Enlisting influencers with smaller followings can lead to more meaningful engagement with consumers.

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CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

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Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

Knixwear

Fitness meets underwear in co-branded pop-up

Guests can join a BodyLove workout class on the main floor, and then browse Knixwear intimates upstairs.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

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Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

Jugo Juice - No Added Sugar

Jugo Juice forays into influencer marketing

A new campaign taps the wellness community to promote no-sugar-added beverages.

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Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

Blue

Blue Goose serves up a new series

The organic brand aims for engagement with its new digital videos featuring famous faces firing up the grill.

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.