Social media

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

WeekdayWin

Minute Rice targets time-strapped moms

A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.

Funeral

Arbor Memorial tackles a taboo topic

How the funeral services brand is using online content to position itself as a thought leader in the industry.

New York State Of Mind

Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

jvillebreaky

Johnsonville serves holiday breakfast

The sausage brand continues its social push with recipe content for the most important meal of the day.

kitchenaid

KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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Check it out: The Brew Box’s Christmas quiz

The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.

Havas

Check it out: A personalized Insta-portfolio

How Havas helped one photographer with a hyper-targeted pitch.

SouthSt

South St. Burger ‘better-izes’ dinner

The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.

Baking

Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

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Check it out: America needs our support

A new social campaign seeks to give our neighbours a vote of confidence.

Lilly-Singh

Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.