Social media

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How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

Hedley

CBC doesn’t bring the noise

Parks Canada and headphone brand Sennheiser will help bring back the “Quietest. Concert. Ever.”

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Air Wick brings the outside in

For its summer campaign, the brand is reminding Canadians to connect with the beauty of nature.

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The rise of micro-content

Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.

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Desjardins wants some friendly competition

To promote its Ajusto insurance app, the brand brings some humour to safe driving.

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Taco Bell’s cult of personality

How the QSR leverages rabid fan support for its Doritos Loco Tacos into social media campaigns.

Eskawater

Eska puts Toronto on the hunt

The water brand simplifies its experiential contest for its second year.

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Going beyond likes

Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.

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Awake Chocolate looks through Periscope

The brand hopes to reach its millennial target with a music video created by YouTuber Nicole Arbour.

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Meet the new broadcasters

Could Periscopers, who live-stream the world to the world, be the next online superstars?

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Indigo’s personal picks

The retailer gets back to books with its new focus on in-store experts.

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Canadian Olympic Foundation gets colourful

The organization has hired agency Colour to bolster its social media engagement.