Social media

ouija

Tumblr launches Creatrs Network

The social platform is pairing advertisers and creators to create better native ads.

Friends-Netflix

The one where Netflix makes choosing easy on Instagram

Could this Friends stunt be any cooler?

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Are you falling for the chase?

On Tinder, Snapchat and Instagram, the Responsible Gambling Council is warning people of the perils of excessive gambling.

mashies

Which Canadian agency picked up Gold at the Mashies?

Here’s a hint: it won for a campaign on Snapchat.

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A picture’s worth 60,000 words

Let’s get visual. Pound & Grain’s Penny Norman and Jackson Murphy on ditching those pesky words in favour of pics.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Hootsuite launches a partner program

The social management platform is the latest in the space to offer hands-on workshops for creatives.

wiserfund

The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

Wheat Thins viking

Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.