Social media

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Princess Margaret tells you why

The cancer-focused organization puts the spotlight on its researchers for its new campaign.

Poutine

MS Society’s poutine pledge

The new fundraising campaign asks donors to make uniquely Canadian commitments, like wearing toques and eating maple syrup.

Rethink

Rethinking risk

Rethink Breast Cancer’s new documentary reveals what it means to be high risk for the disease.

Kotex

Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

King

Spotify wants to soundtrack your life

The music streaming site’s new Canadian campaign is focused on providing playlists for real life.

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Social-savvy banks prove size doesn’t matter

Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.

Phone

Turtle Jack’s wants you to listen up

The restaurant chain is encouraging families to put down their phones and reconnect.

Housie

TD wants you to take a #housie

The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.

Uber

Check it out: Uber wants to be your DD

How the brand promoted itself, and discouraged impaired driving, with a nifty tool.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.

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Woods Canada looks for trailblazers

The outdoor equipment co’s new social push is all around finding its next brand ambassadors by offering them a dream job.

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Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.