Social media

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

Blue

Blue Goose serves up a new series

The organic brand aims for engagement with its new digital videos featuring famous faces firing up the grill.

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

Interac

Interac taps the power of Flash

The brand uses an in-person stunt and digital campaign to show how quick payments can be.

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Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

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Hootsuite debuts ROI-focused offering

A new measurement tool and consultancy service aims to help marketers prove the value in their social campaigns.

facebook-f8

What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

TSFF-2

Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.