Social media

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Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.

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Taco Bell brings personality to Snapchat

The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.

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Check it out: An escape room on Instagram

Red Lion’s latest Toronto Silent Film Festival Instagram stunt honours the recovered films of the past.

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Go Transit fights etiquette fails

The regional service uses a cheeky campaign to help prevent feet on seats, door blocking and more.

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Nova Scotia Community College strives for greatness

A brand campaign and series of online docs help position the school as a leader in a variety of programs.

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Telefilm’s patriotic platform

A new initiative hopes to be an “Own the Podium” for Canada’s audiovisual industry.

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DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

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Check it out: Muskoka Brewery’s oddity lives

Sightings of a strange creature in the beer brand’s namesake community had everyone talking.

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Casper promotes the corporate catnap

The sleep startup wants Canadians to go to the mattresses to win a nap room for their workplace.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

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Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

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Delissio cooks up a live streaming plan

The Nestle brand is “Pizzascoping” its pies via Periscope to get attention on National Pizza Day.

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Check it out: How much do you love your fries?

New York Fries takes to Snapchat, asking users to share their potentially risque love of the food.

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Parkinson Canada tackles ‘life lists’

A new campaign hopes to engage younger donors by tapping into their spirit of adventure.

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When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.