Social media

Knixwear

Fitness meets underwear in co-branded pop-up

Guests can join a BodyLove workout class on the main floor, and then browse Knixwear intimates upstairs.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

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Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

Jugo Juice - No Added Sugar

Jugo Juice forays into influencer marketing

A new campaign taps the wellness community to promote no-sugar-added beverages.

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Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

Blue

Blue Goose serves up a new series

The organic brand aims for engagement with its new digital videos featuring famous faces firing up the grill.

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.