Social media

NYF

Check it out: How much do you love your fries?

New York Fries takes to Snapchat, asking users to share their potentially risque love of the food.

Bungee

Parkinson Canada tackles ‘life lists’

A new campaign hopes to engage younger donors by tapping into their spirit of adventure.

Earth

When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

Mosaic

Mosaic launches influencer network

Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.

Ikea

Check it out: Ikea wants every second to count

A new campaign asks Canadians to share their best moments with loved ones, however brief they might be.

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Check it out: Colourful calorie counting

Just how much do you have to run to work off your Blue Jays donut?

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Marketing to moms in 2016

YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.

Clash

Canada’s favourite YouTube ads

Mobile games, social good and millennial dads were all draws for Canadians watching this year.

Dub

Kids Help Phone’s new voice

A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.

Fashion_IZ_Insta_2

IZ’s plan for freedom

The fashion brand for wheelchair users has a new initiative that aims to empower customers with more than their style choices.

Content

Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

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The death of digital strategy

KBS Toronto’s Rick Jessup on why brands and agencies need to stop wasting time on vanity metrics.

Shine Influencers Cover Page

Shine Influencers launches in Toronto

The new talent management offering aims to help brands better connect with their target demos.

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Are you using Instagram wrong?

The head of Nomad Logic explains why brands are missing out on the full power of the king of social engagement.