General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.
A new social campaign seeks to give our neighbours a vote of confidence.
How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.
The brand delves into content marketing to show how its accommodations help connect Canadians.
Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.
Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.
Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.
The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.
A new tool aims to use curated social content as the starting point for travel planning.
How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.
The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.
The shop will lead digital and social work for the health-focused restaurant chain.
Why the brand veered toward an unstructured social shoot for its compact SUV model.
The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.
A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.