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Norm

Check it out: Heart and Stroke employs the 6ix Dad

The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.

Bike

Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.

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Contiki’s YouTuber road trip

Why the travel company is teaming up with social media stars once again.

Shane Foran

Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

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Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.

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Taco Bell brings personality to Snapchat

The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.

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Check it out: An escape room on Instagram

Red Lion’s latest Toronto Silent Film Festival Instagram stunt honours the recovered films of the past.

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Go Transit fights etiquette fails

The regional service uses a cheeky campaign to help prevent feet on seats, door blocking and more.

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Nova Scotia Community College strives for greatness

A brand campaign and series of online docs help position the school as a leader in a variety of programs.

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Telefilm’s patriotic platform

A new initiative hopes to be an “Own the Podium” for Canada’s audiovisual industry.

Nonna

DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

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Check it out: Muskoka Brewery’s oddity lives

Sightings of a strange creature in the beer brand’s namesake community had everyone talking.

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Casper promotes the corporate catnap

The sleep startup wants Canadians to go to the mattresses to win a nap room for their workplace.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

Rethink

Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.