Social media

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Social-savvy banks prove size doesn’t matter

Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.

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Turtle Jack’s wants you to listen up

The restaurant chain is encouraging families to put down their phones and reconnect.

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TD wants you to take a #housie

The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.

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Check it out: Uber wants to be your DD

How the brand promoted itself, and discouraged impaired driving, with a nifty tool.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.

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Woods Canada looks for trailblazers

The outdoor equipment co’s new social push is all around finding its next brand ambassadors by offering them a dream job.

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Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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SXSW: To go, or not to go

Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.

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Red Dot opens it doors

The data-minded digital and social agency has set up shop in Toronto and New York.

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SXSW: Are live-streaming apps the next big thing?

Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.