Social media

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Going beyond likes

Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.

Nicole

Awake Chocolate looks through Periscope

The brand hopes to reach its millennial target with a music video created by YouTuber Nicole Arbour.

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Meet the new broadcasters

Could Periscopers, who live-stream the world to the world, be the next online superstars?

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Indigo’s personal picks

The retailer gets back to books with its new focus on in-store experts.

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Canadian Olympic Foundation gets colourful

The organization has hired agency Colour to bolster its social media engagement.

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The new social media realities

Taxi’s Thomas Kenny breaks down why brands have yet to adapt to the new social world.

LG ELECTRONICS CANADA- Photographer Captures Jaw-Dropping Images

Check it out: LG gets daring

The brand goes to new heights to launch its G4 smartphone.

Purina

Check it out: Purina reveals pet heroes

Pets and humans are “Better Together,” which is why the brand is giving them an award.

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A good TV ad isn’t always a great social one

Gravity Partners co-CEO Leigh Himel debates creating true social videos vs. just placing TV ads online.

Barilla

Barilla brings you to the table

The pasta brand wants families to get back to having mealtimes together with its new online campaign.

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Princess Margaret tells you why

The cancer-focused organization puts the spotlight on its researchers for its new campaign.

Poutine

MS Society’s poutine pledge

The new fundraising campaign asks donors to make uniquely Canadian commitments, like wearing toques and eating maple syrup.