Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.
Being interrupted during favourite TV shows is a top reason for negative comments about advertising.
Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.
The data-minded digital and social agency has set up shop in Toronto and New York.
Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.
The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.
For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.
The job site is taking research data from its editorial content to make shareable graphics for its new ad campaign.
Most Canadian moms aren’t connecting with brands, despite being active on social networks.
Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.
Every brand wants it, but how do you snag one? Leo Burnett shares its secrets.
The telecom company and government partnership targets smartphone users with tips on app privacy and avoiding cybercrime.