Social media

rethinkbccombo

Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

RBC2

RBC’s fairy tale sending

The bank makes itself the hero in the magical land of e-transfers.

shutterstock_261385979

When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

RP-TOys-SS

TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.

shutterstock_281363729

The purchasing power of social media

Nearly 40% of millennial social media users bought a product or service discovered on a social site, according to a new Mintel study.

shutterstock_203809810

What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

Carefree-1

How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

Hedley

CBC doesn’t bring the noise

Parks Canada and headphone brand Sennheiser will help bring back the “Quietest. Concert. Ever.”

airwick_collections_jasper

Air Wick brings the outside in

For its summer campaign, the brand is reminding Canadians to connect with the beauty of nature.

shutterstock_245067514

The rise of micro-content

Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.

Ajusto1

Desjardins wants some friendly competition

To promote its Ajusto insurance app, the brand brings some humour to safe driving.