Social media

wiserfund

The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

Wheat Thins viking

Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.

The hottest six-second creators

Looking to hook up with the Vine community? Here are the top three Viners that should be on your radar.

Copied from Media in Canada - CdnTireicetruck

What’s working now: hyper-local and relatable

From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.

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When social media meets Minority Report

Twist Image’s Mitch Joel asks whether products and services can be more social than humans.

Infographic: Which social sites work best for e-comm?

Facebook led the pack in steering purchases, while Polyvore had the highest order value average.

The young and agile

Savvy millennials are starting their own agencies and proving experience is not everything.