Social media

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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Check it out: Graffiti Alley goes virtual

Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

BC

Destination BC’s Instagram expansion

A new tool aims to use curated social content as the starting point for travel planning.

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Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.

Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Norm

Check it out: Heart and Stroke employs the 6ix Dad

The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.

Bike

Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.

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Contiki’s YouTuber road trip

Why the travel company is teaming up with social media stars once again.

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Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

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Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.