Social media

socialmediaShutterstock

Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.

shutterstock_189388379

TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

shutterstock_253518739

SXSW: To go, or not to go

Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.

shutterstock_148164215

Red Dot opens it doors

The data-minded digital and social agency has set up shop in Toronto and New York.

shutterstock_190171160

SXSW: Are live-streaming apps the next big thing?

Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.

Untitled

Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.

unnamed

Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

shutterstock_211835152

Workopolis gets graphic

The job site is taking research data from its editorial content to make shareable graphics for its new ad campaign.

shutterstock_116495836

Brands not engaging moms on social

Most Canadian moms aren’t connecting with brands, despite being active on social networks.

shutterstock_225188218

Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

unicorn final

Back page: Finding the viral unicorn

Every brand wants it, but how do you snag one? Leo Burnett shares its secrets.

shutterstock_128343053

Public Safety Canada, Telus partner to keep app users safe

The telecom company and government partnership targets smartphone users with tips on app privacy and avoiding cybercrime.