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Analytics In The Brave New Customer Experience World

Mobile marketing technology offers opportunities to enhance the customer experience

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We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

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Great Expectations: How Retailers Can Keep Up With Canadians on Mobile

IPG Mediabrands’ Matt Ramella on how brands can avoid coming up short.

2016-10-canadapost

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Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

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The key to content: don’t go it alone

When it comes to curating your social channels, co-creation is a powerful way to earn trust.

2016-10-canadapost

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Leading marketers tout virtues of Smartmail Marketing

Combining physicality, data and connectivity ‘lightning in a bottle,’ marketer says

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The biggest risk of all: being boring

Brands are exploring the power of storytelling, and so should you.

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Targeting millennials? Start with their devices

As mobile innovation explodes, the challenge for finserv will be to match or exceed expectations.

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Are you connecting with the millennial mindset?

How a new era of PR can revitalize your relationship with those who will shape your future.

2016-10-canadapost

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Neuro research confirms direct mail triggers consumer action

118% more attention, 29% higher brand recall than digital advertising, study finds.

Susan Weaver and John Chan, managing directors of Pearl Strategy: "Our clients see us as a partner in their brand strategy and innovation planning process."

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Pearl Strategy and Innovation Design: Converting insights into business growth

The research has been conducted and data collected but how do you translate it into winning strategies? A roster of CPG and retail brands are turning to a duo of veteran insight and innovation execs to spot new opportunities.

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BIMM: Helping clients take the guess out of work

Data-driven creative agency launches SoundCheck to market with greater certainty

2016-09-adrodeo1

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Honouring ideas across the prairies

In the pursuit of being the benchmark for creative recognition, the Ad Rodeo Anvil Awards is expanding its scope.

Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

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Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.

CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

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Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.