Messaging CA - Strategy homepage and newsletter thumbnail image-4.1.19

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It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.


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Brita Canada and artist Asher Jay show the impact of single-use plastic

“Niagara Now” exhibit ushers in Earth Month and new Premium Filtering Water Bottle.


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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues


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Strategy’s 2019 Top Shops

How Canada’s production partners are evolving to meet new brand demands

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Unified Content: An end-to-end solution model

The new Toronto studio hopes to offer a full end-to-end service for brands and agencies

Tasked by UNION, the studio created an interactive LED installation and experience launching the all-new INFINITI QX50 that travelled across Canada with stops in Toronto, Vancouver and Montreal.

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Array of Stars: New partnership takes flight

Toronto’s Array of Stars (AOS) and Quiver ended 2018 by entering a new union.

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King Ursa: Production house meets consultancy

Canadian brands, the king of the bears will see you now, and it has a new business model for your consideration.

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Zulubot: Creative production with strategic purpose

The studio takes advantage of its agency bench strength to create effective and efficient brand


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On brand: A case for investing in sponsored content

How The Bullet’s content strategy is driving results for brand partners


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Nano Influencers: your army of authenticity

How Peersway is using tech to build transparency and ROI for brands influencer programs

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How The Concierge Club shook up experiential in 2018

Activations like their “Zero Gravity Room” drive ROI and engagement


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The Indie List: Feast

The small, but mighty indie punches above its weight on a national level

A branded Hudson’s Bay canoe crossed Canada as part of its Grand Portage, an event two years in the planning that not only raised $1 million to complete The Great Trail, but connected with more than 150 communities coast-to-coast

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The Indie List: Torque Strategies

A powerhouse partner

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The Indie List: Church+State

The Toronto agency’s approach to out-of-the-ordinary thinking


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The Indie List: No Fixed Address

Continuing to grow with big talent