HSBC lead

HSBC Canada’s strategic and creative victory

A new approach puts a witty face on a global brand

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YouTube Works for Canadian Brands

The inaugural 2019 YouTube Works Awards highlight smart creative that drives awareness and consumer action.

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Lemieux Bédard’s expertise extends to the equally challenging animal pharma market too! Its campaign for Prascend used a smart quiz to increase awareness of an underdiagnosed equine disease.
It boosted sales by 37%.

The Pharma Report: Lemieux Bedard

How an independent voice in Montreal is making waves in healthcare.

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“Lighter Blue” was a Cannes-winning social campaign that explained symptoms of Major Depressive Disorder and illustrated coping strategies with a touch of humour.

The Pharma Report: Klick Health

Creativity and innovation with a unique approach

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Betadine’s gargle-y campaign eschewed cold sufferers for cold fighters, and in its first year took the number two position, accounting for an unheard of 90% of the category’s growth. In this spot, a barber fends off getting sick by gargling in the middle of a haircut.

The Pharma Report: Zulu Alpha Kilo

Get ready to shake up your category

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ShinglesRogers

The Pharma Report: Tank

The growing agency combines global capabilities with local expertise.

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bottle with medical injection on a pink background.

Strategy’s Inaugural Pharma Report

Healthcare marketers are shifting strategies to meet the new pharma reality

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The Concierge Club invests in its brand ambassadors

Just as clients seek face-to-face consumer engagement, the experiential agency engages staff to foster community.

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digital-trends

Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Shiseido Makeup

Technology shapes the new beauty landscape

New chief growth officer says technology and tactical M&A will play major roles in driving Shiseido’s expansion.

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Target’s geo-targeted mobile campaign for Newfoundland & Labrador Tourism delivered 800% more click-throughs than the industry benchmark, despite requiring two clicks. Targeting transit hubs and busy venues, this hugely successful campaign won Best of Show at the HSMAI / Adrian Awards in NYC, competing against over 40 countries in the ‘Oscars of travel and tourism’.

The Agency A List: Target

Being an outsider helps the agency see things differently

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Guys don’t like to talk about prostate exams, but they do like to talk about sports, music and movies. So to get guys and doctors talking, McCann took the old latex exam glove and re imagined it as The Famous Fingers Collection: gloves modeled after the famous hands of Hall of Famers, musicians and superheroes. Because making it easier for guys to talk about prostate cancer just might save their lives.

The Agency A List: McCann

Helping brands play meaningful roles in people’s lives

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Critical Mass created a social test drive – an interactive video experience simulating the feeling of driving the BMW 8 Series with a soundtrack composed from actual vehicle sounds. Instagram and Instagram story hacks let users exert control over the sound and lighting effects around the car as they tap through.

The Agency A List: Critical Mass

Focused on the customer

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A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

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Through Snapchat AR, users could drop a digital model of a Ford EcoSport in their environments and take virtual interior/exterior tour.

The Agency A List: Mindshare

Eternal upstart maximizes its talent

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