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The Three-Eyed Marketer

Inform, interpret and inspire to bridge the divide between art and science.

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How CPG Brands Can Win with Retailers

Disruption is happening on both sides of the shopping aisle.

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Guerrilla street cred

Grassroots Advertising is using new tech to improve the creativity of the messages it brings to people.

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Street and the City

Quebecor’s OOH division believes the real opportunity for beacons is to talk to audiences and understand their actions.

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Street smarts

Data and tech are changing out-of-home, creating unlimited possibilities for creativity and innovation.

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What Data Scientist Talent Gap?

Hire troubleshooters rather than specific skillsets.

Active International works with a number of Canadian clients out of its Toronto office.

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Inside active ROI guarantee

The corporate trader promises to deliver results. Here’s how.

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ICYMI: 4 Common CASL Mistakes

DMAC’s Derek Lackey highlights some of the myths and misconceptions surrounding CASL compliance

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Individual Versus Geodemographic: The Great Data Debate

Why your customer data may not be enough

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4 warning signs that you’re not compliant with CASL

AAM’s Joan Brehl on the confusion that the private right of action suspension creates for CASL implementation.

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6S Marketing acquires Motive Communications

The deal expands the agency’s social media division to round out its digital marketing offering.

Working with Pinnacle Food brand Hungry Man, Active placed premium sponsorship on Sportsnet.

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Active unlocks inventory potential

The corporate trading company buys excess inventory to help brands top up and secure their media buys.

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Data Governance: Priority in a Data-Driven World

Creating a roadmap to protect and manage vital data assets

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Creating ads for today’s streaming audience

Spotify offers advice to advertisers who want to improve their audience’s digital experience.

Lots of brands are attracted to the PR shop for its boutique philosophy to business. And with the deep Omnicom network behind it, Fletcher calls it the “High Road hustle, global muscle” approach.

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High Road

How a management shakeup is helping make the PR agency’s work personal.