Gaming

KabamCossette

Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

ubisoftlg2

Ubisoft picks Lg2 as primary agency

How the agency will be working with the company’s internal teams and engaging the video game industry.

Nintendo

Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Lotto 649

OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

forhonor

Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

Underscares

Red Barrels’ scare tactics

The gaming company has created a dependable product to promote the release of horror game Outlast 2.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

cineplex 1

Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

Ontario Racing

Ontario races for new fans

The province brings its horse racetracks under a new brand, hoping to reach potential fans by showcasing the thrill of the events.

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

Img3

Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

WatchDogsImage

Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

xbox

Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.