Gaming

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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Taxi wins Casino Rama

The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Ubisoft picks BBR for entire portfolio

The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.

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Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

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Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

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A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

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Bleublancrouge picks up Ubisoft accounts

The agency will roll out two new campaigns for new Assassin’s Creed and Far Cry games in the coming months.

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Sulon’s Cortex blends VR with the real world

Moving a step towards a holodeck, Markham, Ont.-based Sulon Technologies creates a virtual world on top of physical locations.

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BBDO wins Casino Rama

The agency will handle all communications for the gaming facility, with new work expected this spring.

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Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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GSP cross-promo changes the game

Sid Lee enlists UFC champ Georges St-Pierre to help relaunch the videogame Sleeping Dogs.