Tech

Virtual-Reality-Shopping

Cadillac Fairview hacks at AR and VR

Agency partner SapientRazorfish hosted a hackathon to explore ways the tech could enhance the shopping experience.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Tech in Action: Beam me up, Watson

IBM’s AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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New programmatic creative agency opens in Halifax

Porus Creative aims to help clients with the technical and creative guidance needed to succeed in the emerging space.

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How to on-board AI

Salesforce’s Vala Afshar on what Canadian businesses need to keep in mind as they enter the space.

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Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

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Are Canadian tech companies lagging on marketing?

A new U of T report suggests lack of marketing spend is hampering startups’ efforts to grow.

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How businesses can catch up on AI

What two leading figures in deep learning want marketers to understand about the field.

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ATB to bring Pepper to its branches

Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.

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Tech in Action: Doritos’ tape deck chip bag

The brand embeds a music player into its bag so you can listen to the Guardians of the Galaxy soundtrack.

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McKesson launches the ‘pharmacy of the future’

A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.

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What you need to know after F8

Three developments advertisers should keep in mind about chat, AR and VR following Facebook’s annual conference.

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Tech in Action: Take a drive far, far away

Nissan uses VR to show off how its safety features would fare in the world of Star Wars.