Tech

sxswvr

Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

thunder

JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

snapchat

Hootsuite bets big on boosting data

The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

shutterstock_198169034

SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

dx3panel

With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

levigooglejacket

Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

celebration0

Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

SamsungGrab

Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

RBC Royal Bank-RBC first Canadian bank to launch Interac e-Trans

RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.

nextrembrandt

Is machine-powered creativity possible?

StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

ecobee

Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

Rivolta1

HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

bear71

NFB re-releases award-winning doc in VR

The NFB and Jam3′s Bear71 gets a second chance to make its message heard.